Today DOZ is proud to release its new white paper, The Sharing Economy is Dead.
Over the last few years we’ve written a lot about the sharing economy. Indeed, as a company that has proudly declared that it is a part of the sharing economy and that has been described in the past as ‘Uber for marketing’, we’ve been invested in the sharing economy directly.
Fundamentally, what was once a means for individuals to make a little money on the side, for others to benefit from these shared resources, and for the facilitating company to take a small slice is no more. Today the sharing economy has transformed into an economy of marketplaces.
Uber drivers are no longer typified by someone who makes a few dollars driving their car on a Friday night or offering rides to the airport. Airbnb is no longer typified by someone renting out their spare room when a convention comes to town. What really defines these business today is not the people that choose to use them but the nature of the companies as marketplaces.
In other words, Uber and airbnb are not about sharing excess living space or empty seats in a car; they are about enabling economic activity by way of a private, smoothly functioning and mobile technologically enabled marketplace.
Or as we put it: the sharing economy is dead – long live the marketplace.
The Life Cycle of the Sharing Economy
The white paper lays out the life cycle of the sharing economy and traces its evolution from individual-enabling to market-dominating. It is presented in four parts, each of which is packed with data, examples, and explanations.
The first, Birth, explains how the sharing economy emerged in the first place. It did not come out of nowhere, after all, and the confluence of technology, economics, education, and investment all contributed to setting the scene for the rise of the sharing economy.
The second, Maturity, traces the domination of the sharing economy behemoths. From humble beginnings and US west coast popularity to global endeavors and a footprint that extends from San Francisco to Shanghai and Sydney to St Petersburg.
The third, Decline, explains how the sharing economy began to change and, depending on the perspective adopted, evolved or devolved towards something new. The customer base expanded, the regulatory regimes changed, and the individuals benefiting from the sharing economy firms were different. The sharing economy companies once described as startups and disrupters were now part of the establishment.
The fourth part of the white paper, Rebirth?, explains the transition from the sharing economy model to the marketplace model. It explains the benefits of the marketplace model and it describes how the marketplace model overtakes the sharing economy, and why it is a natural, even essential step.
Get the White Paper
Of course, there’s a lot more in the white paper that can be summarized in the short paragraphs above.
Want your copy?
It’s easy, and it won’t cost you anything more than your email address.
Simply enter your email address below and you’ll get instant access to the eBook. You’ll also get a taste of the very best in digital marketing every Monday with our Weekly Digest of curated links.
It’s one email, once a week, and it’s packed with the latest research, analysis, thought leadership, and tips from the world of digital marketing. You can unsubscribe at any time, but we’re betting you’ll love our digest and that you’ll welcome the value we deliver each and every Monday.
[freebiesub title=”The Sharing Economy is Dead” download=”https://www.doz.com/wp-content/uploads/2016/02/the-sharing-economy-is-dead.pdf”]
58 Comments
Pingback: What does shared economy hold for the future? - Quora
Thanks for sharing. I read many of your blog posts, cool, your blog is very good. https://www.binance.com/ph/register?ref=RQUR4BEO
I am an investor of gate io, I have consulted a lot of information, I hope to upgrade my investment strategy with a new model. Your article creation ideas have given me a lot of inspiration, but I still have some doubts. I wonder if you can help me? Thanks.
324091 148544Thanks for this amazing post! It has long been really valuable. I wish that you will carry on posting your wisdom with us. 76701
Pretty! This has been a really wonderful post. Many thanks for providing these details.
Your blog has become a source of inspiration for me. Your stories of perseverance and success motivate me to push through obstacles and pursue my dreams. Thank you for sharing your personal journey.
Article writing is also a fun, if you know after that you can write or else it is difficult to write.
Peculiar article, exactly what I was looking for.
User-Friendly Interface: One of the standout features of CandyMail.org is its user-friendly interface. The platform is designed to be intuitive and easy to navigate, ensuring that users can seamlessly send and receive emails without any technical expertise. Whether you are a tech-savvy individual or a beginner, CandyMail.org caters to users of all levels of proficiency.
Sutter Health
Excellent pieces. Keep posting such kind of information on your blog. Im really impressed by your blog.
Hello, i think that i noticed you visited my site so i came
to go back the want?.I’m attempting to in finding issues to enhance my web site!I suppose its good enough to use some of your concepts!!
Heya i’m for the first time here. I came across this board and
I find It really useful & it helped me out much. I hope to give something
back and aid others like you helped me.
Cool blog! Is your theme custom made or did you download it from somewhere?
A theme like yours with a few simple adjustements would really make my blog shine.
Please let me know where you got your theme. Thanks a lot
I all the time emailed this web site post page to all my friends, because if like to read
it afterward my contacts will too.
Quality articles is the secret to be a focus for the people to visit the site, that’s what this web site is providing.
689307 935925But wanna admit that this is very useful , Thanks for taking your time to write this. 575108
Great article! This is the type of info that should be shared across the web. Disgrace on the search engines for now not positioning this submit upper! Come on over and consult with my web site . Thanks =)
Yes! Finally something about keyword1.
Right away I am going to do my breakfast, once having my breakfast coming yet again to read further news.
Right now it seems like Movable Type is the preferred blogging platform available right now. (from what I’ve read) Is that what you’re using on your blog?
581405 203497I generally cant find it in me to care enough to leaves a comment for articles on the internet but this was truly pretty very good, thanks and keep it up, Ill check back again 390169
There is some nice and utilitarian information on this site.
You’re so awesome! I don’t believe I have read a single thing like that before. So great to find someone with some original thoughts on this topic.
I really like reading through a post that can make men and women think. Also thank you for allowing me to comment!
This is really interesting You re a very skilled blogger. I ve joined your feed and look forward to seeking more of your magnificent post.
Автор старается оставаться объективным, что позволяет читателям самостоятельно оценить представленную информацию.
Статья содержит достаточно информации для того, чтобы читатель мог сделать собственные выводы.
It’s hard to come by knowledgeable people in this particular topic, however, you sound like you know what you’re talking about!
Thanks
I do accept as true with all the concepts you have offered
to your post. They are really convincing and can certainly work.
Nonetheless, the posts are too short for starters.
May just you please prolong them a bit from next time?
Thanks for the post.
I know this website presents quality depending articles and
additional data, is there any other website which presents these things in quality?
734980 879467I just couldnt depart your internet site prior to suggesting that I really enjoyed the regular details an individual give for your visitors? Is gonna be back regularly to be able to inspect new posts 944099
Спасибо за эту статью! Она превзошла мои ожидания. Информация была представлена кратко и ясно, и я оставил эту статью с более глубоким пониманием темы. Отличная работа!
Мне понравилась четкая логика аргументации в статье.
Undeniably consider that that you stated. Your favorite reason appeared to be on the net the simplest thing to take note of. I say to you, I definitely get annoyed while people consider concerns that they just do not know about. You controlled to hit the nail upon the top and defined out the whole thing with no need side effect , people can take a signal. Will probably be back to get more. Thank you
288090 215029Nice read, I just passed this onto a colleague who was doing some research on that. And he actually bought me lunch as I found it for him smile So let me rephrase that: Thank you for lunch! 131046
Wonderful beat ! I wish to apprentice at the same time as you amend your web site, how can i subscribe for a blog website? The account helped me a acceptable deal. I had been a little bit familiar of this your broadcast provided vivid clear idea
Статья содержит систематическую аналитику темы, учитывая разные аспекты проблемы.
Очень хорошо организованная статья! Автор умело структурировал информацию, что помогло мне легко следовать за ней. Я ценю его усилия в создании такого четкого и информативного материала.
I like the helpful information you provide in your articles.
I will bookmark your weblog and check again here
frequently. I am quite certain I’ll learn many new stuff right here!
Good luck for the next!
Эта статья является настоящим сокровищем информации. Я был приятно удивлен ее глубиной и разнообразием подходов к рассматриваемой теме. Спасибо автору за такой тщательный анализ и интересные факты!
Hello Dear, are you genuinely visiting this web site on a regular basis, if so afterward you will definitely take good knowledge.
Hi friends, nice piece of writing and nice arguments commented at this place, I am truly enjoying by these.
What’s up it’s me, I am also visiting this web site daily, this site is genuinely fastidious and the visitors are genuinely sharing fastidious thoughts.
Я не могу не отметить качество исследования, представленного в этой статье. Она обогатила мои знания и вдохновила меня на дальнейшее изучение темы. Благодарю автора за его ценный вклад!
Я восхищен глубиной исследования, которое автор провел для этой статьи. Его тщательный подход к фактам и анализу доказывает, что он настоящий эксперт в своей области. Большое спасибо за такую качественную работу!
Hi there! This post could not be written much better! Going through this article reminds me of my previous roommate! He always kept preaching about this. I’ll forward this article to him. Fairly certain he will have a good read. Thank you for sharing!
Автор статьи предоставляет разностороннюю информацию, основанную на различных источниках.
Статья предлагает обширный обзор темы, представляя разные точки зрения и аргументы.
I am really enjoying the theme/design of your blog. Do you ever run into any browser compatibility issues? A handful of my blog visitors have complained about my site not operating correctly in Explorer but looks great in Opera. Do you have any suggestions to help fix this problem?
Автор предлагает разнообразные точки зрения на проблему, что помогает читателю получить обширное понимание ситуации.
Статья представляет интересный взгляд на данную тему и содержит ряд полезной информации. Понравилась аккуратная структура и логическое построение аргументов.
Автор предлагает аргументы, подтвержденные достоверными источниками, чтобы убедить читателя в своих утверждениях.
I’ve learn several excellent stuff here. Definitely value bookmarking for revisiting. I surprise how so much effort you set to create this kind of great informative web site.
Can I just say what a relief to uncover someone who really knows what they are talking about over the internet.
You definitely know how to bring an issue to light and make it important.
More people really need to check this out and understand this side of your story.
I was surprised you aren’t more popular because you surely have the gift.
Do you have any video of that? I’d want to find out more details.
Я прочитал эту статью с большим удовольствием! Она написана ясно и доступно, несмотря на сложность темы. Большое спасибо автору за то, что делает сложные понятия понятными для всех.
Я прочитал эту статью с большим удовольствием! Она написана ясно и доступно, несмотря на сложность темы. Большое спасибо автору за то, что делает сложные понятия понятными для всех.