Social Media

    How To Use Twitter To Increase Your Reach and Engagement

    John DOZBy Updated:191 Comments7 Mins Read

    For those of you who have been on Twitter should know how hard it is to get following and make impact on it. And Twitter being one of the major players on social media, you can’t miss out on the engagement on the platform with over 320 million active users. According to Statista, the amount of monthly active users as of the third quarter of 2017, the micro blogging service has increased to 330 million monthly active users.

    Engagements on Twitter are basically defined by the total number of times users interactwith Tweets. To know that your Twitter account is properly engaged, you will be able to receive a couple of connections; people will mention you, favorite your tweet, and definitely follow you.

    Twitter engagement is a crucial metric to evaluate for your business because you will have more chances to:

    • Get feedback on products or services
    • Easily sell your product or service
    • Build brand loyalists
    • Understand your audience
    • Become an influencer in the market

    You can measure Twitter engagements using Twitter analytics; Twitter’s analytics take things to a more advanced level.

    With Twitter analytics, you can see impression numbers — i.e., how many times your tweet showed up in people’s feeds. You can get even more detail with breakdowns of when and where each of these impressions happened. Same goes for click stats and engagement metrics (Likes, retweets, etc.). Twitter analytics tells you where on the tweet and where on the network that someone clicked or engaged with your tweet.

    Twitter analytics is open to everyone. If you tweet — whether as a company, brand, or individual — you can get full Twitter analytics on your tweets and followers.

    • Click on your profile photo in the upper-left corner of your Twitter page and select “Analytics”.
    • Once you access Twitter analytics for the first time, Twitter will start to pull impression and engagement data for tweets
    • On the homepage of your Twitter analytics, you’ll get a 28-day summary of your Twitter account and a summary of each of the previous months.

    When you use Twitter analytics tools, you’re able to determine your Twitter accounts engagements anytime someone clicks on the tweet.

    Engagement on Twitter can also help to foster a relationship between you and other industry peers and experts. If you share their content, they might repay you at some point by linking to you or even sharing some of yours. For more information about this, you can visit expert websites like SandCrestSEO or Unmetric.

    Let us look at how you can use Twitter to increase your reach and engagements.

    Optimize your tweeting schedule;

    Tweet during day time hours and during weekends.

    • According to Buffer social statics, the early morning hours appear to be the time in which tweets receive the most clicks, on average.
    • Evenings and late at night are the times when your tweets receive the most favorites and retweets, on average.
    • In some cases, times with the highest amount of average engagement are almost inversely related to the most popular times to tweet.
    • The most popular time to tweet and the best times to tweet for engagement differ across time zones, so it’s still important to experiment and find the times when your audience is most engaged.

    At the same time, weekends are not the time to take a break from Twitter. If you want engagement, schedule tweets for Saturday and Sunday. According to social media experts, engagement is 17% higher on the weekends than it is on weekdays.

    Know your audience;

    In order to interact with your Twitter followers and to drive your tweets home with the right people, you have to target your audience. Here is how you can find your target audience:

    1. Finding out who your most engaged users are on Twitter. This means finding out who mentions your brand handle the most, and responds to the owned content you pump out from your brand handle most frequently.
    2. Build out your social personas, i.e., identifying your target-audience(s). You need to evaluate who is expanding your brand reach on channels outside of Twitter, like Instagram and Facebook.
    3. Search for your top hashtags. Find the hashtags that are most often used with your own hashtag or brand handle. After that, search those hashtags on Twitter to source ideas for your content calendar and to better understand who your target audience is and what they care about.
    4. Find your audience’s time zones. To understand your target audience best, publish content on schedule that will hit them at the right times. You also have to understand when your audience is active on Twitter.
    5. Find Out Who Follows Your Competitors. Running analysis on who follows your competitors has a lot benefits: It helps you understand how/if your competitors’ audiences overlap with your own. It also helps you identify the Twitter users you need to target and steal away from your competitors.
    6. Use hashtags; a hash tag on Twitter was created to allow people easily follow topics they are interested in. People use the(#)hashtag symbol before a relevant keyword or phrase in their Tweet to categorize those Tweets and help them show more easily in Twitter search. Clicking or tapping on a hash-tagged word in any message shows you other Tweets that include that hashtag. Hashtags can be included anywhere in a Tweet. They double your engagements’ rate and create a higher visibility on Twitter.
    7. Share images; a picture helps you convey a richer message in the space of 140 characters. Research indicates tweets with photos from verified accounts indicate a 35% boost in the retweets on an average. You can now share multiple photos in one Tweet, which lets your followers get the big picture in one place. You can include up to four pictures, which will be displayed as a preview collage in your followers’ timelines. They can expand to see each photo individually. The multiple photos will also be displayed if your Tweet gets retweeted or embedded on another site.
    8. Include links; Twitter interactions happen when readers click on links. All links (URLs) posted in Tweets are shortened.

    How to post link in a tweet?

    • Type or paste the URL into the Tweet box on Twitter.com.
    • A URL of any length will be altered to 23 characters, even if the link itself is less than 23 characters long. Your character count will reflect this.
    • Click the Tweet button to post your Tweet and link.
    1. Add call to actions; using a call to action in your tweets is essential. CTAs can direct your audience to a specific call you want them to take in. it could be retweeting or sharing your message with their audience, click over your website or download some product. Encouraging your audience to share your content will earn you more exposure and reach, while requiring very little effort on their part. However, Twitter’s 140-character limit means that your CTAs have to be extra precise and direct.

    Twitter is a great platform you can use to increase your engagements and grow your audience.

    This is an article by Kenneth Kakande. Writing by day and reading by night, Kenneth is an enthusiastic freelance writer that auspiciously covers topics to do with Social Media, Digital Marketing, SEO, Web Hosting and Design among many others. His passion for technology inspires him to share knowledge with friends.

    Share.

    Related Posts

    View 191 Comments

    191 Comments

    14. bit.ly on

      https://is.gd/DjQnQX https://Bit.ly/38rkKy6 https://bit.ly/3wsxr3z https://cutt.ly/sHvbuaM http://ubezpieczenialink4.pl https://tinyurl.com/377fp3a9 https://is.gd/lMl8d8 https://cutt.ly/wHvviQh http://ubezpieczenieauta.com.pl https://bit.ly/3wrJ22V
      https://bit.ly/3wfkMCe https://Bit.ly/3yETPcx http://ubezpieczeniaranking.pl/ https://rebrand.ly/668ac1 https://rebrand.ly/6cf7ef https://tinyurl.com/mvan9nm9 http://malopolskaubezpieczenia.pl https://rebrand.ly/a89b65 https://bit.ly/3leo8Pr http://ubezpieczenia-wodzislaw.pl
      bit.ly ubezpieczeniatarnowskiegory.com.pl http://mielec-ubezpieczenia.pl szybkie-ubezpieczenia.pl
      Cutt.ly szybkie-ubezpieczenia.pl Westaubezpieczenia.pl https://rebrand.ly/
      bit.ly https://is.gd/rC2GTf
      tinyurl.com is.gd https://rebrand.ly/aeb626 bit.ly https://tinyurl.com/s6z4b82n rebrand.ly

      Reply
    63. リアルラブドール on

      wmdoll ダッチワイフ–日々の存在ヒーローから多くの命へシリコーン人形が他の人形よりも優れていると見なされるのはなぜですか？日本人男性が理想的な愛のパートナーとしてダッチワイフを好む理由あなたが覚えておくべき男性のためのダッチワイフの基本的なヒント

      Reply
    69. Kenya on

      Hey there! I know this is kinda off topic but I was wondering which blog
      platform are you using for this site? I’m getting fed up of WordPress because I’ve
      had issues with hackers and I’m looking at options for another platform.
      I would be fantastic if you could point me in the direction of a good platform.

      Reply
    70. Mana on

      Hello to all, how is everything, I think every one is getting
      more from this website, and your views are nice in support of new visitors.

      Reply
    72. Johney on

      Hey there would you mind letting me know which hosting company you’re utilizing?
      I’ve loaded your blog in 3 completely different internet browsers and I must say this blog loads a
      lot quicker then most. Can you recommend a good web hosting provider at a honest price?

      Cheers, I appreciate it!

      Reply
    75. Carol on

      Appreciating the time and energy you put into
      your website and detailed information you present.
      It’s great to come across a blog every once in a while that isn’t the same old rehashed material.
      Excellent read! I’ve saved your site and I’m including your RSS feeds to my Google account.

      Reply
    77. Addie on

      I’ll immediately take hold of your rss as I can not in finding
      your e-mail subscription hyperlink or e-newsletter service.

      Do you’ve any? Please permit me know so that I may subscribe.

      Thanks.

      Reply
    78. Vernon on

      At this time it appears like Expression Engine is the
      preferred blogging platform available right now. (from what I’ve read) Is that what you
      are using on your blog?

      Reply
    80. Dylan on

      Hi there! This is my first visit to your blog! We are a team of volunteers and starting a new initiative in a community in the
      same niche. Your blog provided us beneficial information to
      work on. You have done a outstanding job!

      Reply
    83. Leona on

      Hey There. I found your blog using msn. This is an extremely well written article.
      I’ll make sure to bookmark it and return to read more
      of your useful info. Thanks for the post. I will definitely return.

      Reply
    87. igobd on

      Thanks for sharing such a great information.. It really helpful to me..I always search to read the quality content and finally i found this in you post. keep it up!

      Reply
    89. King on

      Hey there are using WordPress for your site platform?
      I’m new to the blog world but I’m trying to get started and create my own. Do you require any html coding knowledge
      to make your own blog? Any help would be really appreciated!

      Reply
    92. Opal on

      I was more than happy to discover this page.
      I want to to thank you for your time due to this wonderful read!!

      I definitely savored every little bit of it and i also have you saved to fav
      to see new stuff in your site.

      Reply
    93. Maryanne on

      Just desire to say your article is as amazing.

      The clearness in your post is just nice and i can assume you are an expert on this subject.
      Fine with your permission let me to grab your feed to keep up to date
      with forthcoming post. Thanks a million and please
      keep up the rewarding work.

      Reply
    94. Gladis on

      What’s Taking place i’m new to this, I stumbled upon this I’ve discovered It positively helpful and
      it has helped me out loads. I am hoping to contribute & assist other customers like its helped me.
      Good job.

      Reply
    110. A on

      For the reason that the admin of this site is working no uncertainty very quickly it will be renowned due to its quality contents.

      Reply
    160. https://www.shengqingmaterials.com/alkyl-polyglycoside-mild-apg-surfactant-caprylylcapryl-glucoside-60-.html on

      Mild Amino-acid Surfactant Powder Sodium Cocoyl Glycinate
      Luminous Liquid Foundation
      Mild Amino-acid Surfactant Powder Sodium Cocoyl Glutamate
      Essential Oil Dropper
      http://www.arkbaria.com
      Cream Bottles
      Cylinder Shaped Skincare Bottle
      410 Stainless Steel Plate
      Mild Amino-acid Based Surfactant Sodium Lauroyl Methylaminopropionate
      Travel Jars For Creams
      Alkyl Polyglycoside Mild APG Surfactant CaprylylCapryl Glucoside 60%

      Reply
    164. http://gaucbc.org/ on

      Welded Wire Mesh Rolls
      Ss Steel Mesh
      Корпус модуля DIN-рейки белого цвета диаметром 22,5 мм
      Anti Slip Perforated Metal Sheet
      Корпус модуля промышленной автоматизации белого цвета толщиной 22,5 мм
      Корпус модуля DIN-рейки желтого цвета диаметром 44,5 мм
      Корпус модуля промышленной автоматизации на DIN-рейке диаметром 22,5 мм
      Plastic Chicken Fence
      Apple Tree Fence Deer
      Корпус модуля белого цвета на DIN-рейке 44,5 мм
      gaucbc.org

      Reply
    188. https://www.hongda-forgingpress.ru/automaic-forging-production-line on

      Электрический винтовой пресс с ЧПУ серии EP с круглым рельсом
      Copper Earthing Plate
      4mm Copper Sheet
      http://www.osuszaniegdansk.com
      Двухдисковый фрикционный пресс
      H62 Copper
      Brass Outlet Plates
      Кривошипный пресс для горячей ковки серии HMP
      Cold Rolled Copper Sheet
      Электрический винтовой пресс с прямым приводом серии EPD с круглым рельсом
      Автоматическая линия по производству ковки

      Reply
    189. http://mevabedanang.vn/blog/u7kr-10-most-popular-led-under-cabinet-lights-for-2023-the-jerusalem-post/ on

      Bluetooth Speaker Light
      Электрический огнеупорный пресс серии EPZ
      Light Weight Bluetooth Speaker
      Электрический прецизионный пресс серии EPJ
      Remote Control Ocean Wave Projector
      Фрикционный винтовой пресс с двойным дном серии J54
      Двухдисковый фрикционно-винтовой пресс серии J53
      robutex.pl
      Led Lights On Kitchen Cabinets
      Кривошипный пресс горячей ковки HMP-6300
      Warm Desk Lamp

      Reply
    190. http://www.ftp.willowtip.com/blog/b8qx-24-pin-motherboard-power-connector-pinout/ on

      12V 2A Smps Exporter
      zsdl11s refrigerated truck side door lock
      zsdl10s truck recessed handle lock
      zsdl08s refrigerated truck rear door lock assemblies
      zsdl09s stainless steel truck rear door lock
      Multi-output series(D,T,Q)
      Wholesale Refrigerator Led Driver Companies
      samogon82.ru
      zsdl07s refrigerated truck rear door lock assemblies
      ERP series
      Wholesale 240W Din Rail Power Supply Exporters

      Reply

    Leave A Reply

    This site uses Akismet to reduce spam. Learn how your comment data is processed.