Move over Instagram and Twitter – there’s a new social media app that has captured the strategic hearts of marketers everywhere. Though Snapchat has been around since 2011, it’s quickly evolved into one of the most popular mobile apps used by young adults today. Marketers have caught onto its trending popularity, using the quick communication tool to promote new products, offer teasers and engage their youthful target audiences through exclusive contests and promotions.

If you’re interested in working one of the rising stars of social media into your social media marketing strategy, read on for how to use Snapchat for marketing – and succeed!

What is Snapchat?

Even if you’re new to the Snapchat game, the concept behind it is fairly easy to understand. The app was created in 2011, starting as a simple way to share photos and videos with friends. What makes Snapchat unique is the short lifespan of whatever content you send. Photos sent within the app are only viewable for a limited amount of time, and then they vanish. Since its beginning stages, Snapchat has gone through several updates and tweaks to improve the user experience, but it remains a fun way for friends, and now advertisers, to communicate.

What makes Snapchat an effective marketing tool?

Recently, companies have been catching on to the many advertising opportunities Snapchat has to offer and paying close attention to the growing number of people who use the app. Forbes magazine recently reported that there are about 46 million Snapchat users in the U.S. Though the 10-second time limit may seem like a difficult hurdle, marketers are embracing the ticking clock as a fun, creative challenge to catch viewers’ attention. Companies can engage with their followers and show off their brands’ personalities in a playful and casual way. Many businesses also take advantage of the My Story feature on Snapchat, which allows content to stay up for 24 hours and remain viewable throughout the day.

What brands are using Snapchat?

Many well-established brands have jumped on the Snapchat train, from fast food chains like McDonald’s to fashion brands like Free People, according to Fast Company magazine. Even General Electric has incorporated the app into its marketing strategy. The list of businesses also includes sports teams, TV networks and car companies, among many others.

What kind of content should be featured in a Snap?

Businesses can take advantage of the communication possibilities Snapchat has to offer in a variety of ways. Some companies use Snapchat as a way to offer sneak peeks of new products and collections to followers. Others take advantage of the My Story feature by posting promo codes and contests that can be accessed by followers repeatedly throughout the day. However, the more exclusive the content, the better. For example, HBO began posting snaps related to its popular show “Girls” before the premiere of the third season. The cast took part and continued the posts throughout the season, offering fans special behind-the-scenes footage, previews of episodes to come and other clips they wouldn’t be able to see anywhere else, according to The Huffington Post.

Today, consumers want more than just advertisements shoved in their face. They want to see backstage footage, learn about new products before anyone else and be rewarded for their loyalty. Snapchat offers companies the perfect way to do just that.

How will you use Snapchat for marketing your business? Let us know in comments below!

Share.

89 Comments

  1. 446501 302134 Spot on with this write-up, I truly think this website needs significantly more consideration. Ill probably be again to read significantly more, thanks for that info. 445773

  2. Pingback: grandpashabet

  3. Pingback: meritking giriş

  4. Pingback: madridbet giriş

  5. Pingback: meritking

  6. Pingback: meritking

  7. Pingback: meritking

  8. Pingback: meritking

  9. Pingback: grandpashabet

  10. Pingback: fuck google

  11. Pingback: fuck google

  12. Hello just wanted to give you a quick heads up.
    The text in your content seem to be running off the screen in Opera.
    I’m not sure if this is a format issue or something
    to do with internet browser compatibility but I thought
    I’d post to let you know. The design and style look great though!
    Hope you get the issue fixed soon. Thanks

  13. Howdy I am so delighted I found your site, I really
    found you by error, while I was researching
    on Digg for something else, Regardless I am here now and would
    just like to say many thanks for a fantastic post and a all round
    exciting blog (I also love the theme/design), I don’t
    have time to read through it all at the minute but I have book-marked it and also added your RSS feeds, so
    when I have time I will be back to read much more, Please do
    keep up the great job.

  14. I’d like to express my heartfelt appreciation for this insightful article. Your unique perspective and well-researched content bring a fresh depth to the subject matter. It’s evident that you’ve invested considerable thought into this, and your ability to convey complex ideas in such a clear and understandable way is truly commendable. Thank you for sharing your knowledge so generously and making the learning process enjoyable.

  15. In a world where trustworthy information is more crucial than ever, your dedication to research and the provision of reliable content is truly commendable. Your commitment to accuracy and transparency shines through in every post. Thank you for being a beacon of reliability in the online realm.

  16. This article resonated with me on a personal level. Your ability to emotionally connect with your audience is truly commendable. Your words are not only informative but also heartwarming. Thank you for sharing your insights.

  17. Your passion and dedication to your craft radiate through every article. Your positive energy is infectious, and it’s evident that you genuinely care about your readers’ experience. Your blog brightens my day!

  18. Your unique approach to addressing challenging subjects is like a breath of fresh air. Your articles stand out with their clarity and grace, making them a pure joy to read. Your blog has now become my go-to source for insightful content.

  19. Your positivity and enthusiasm are truly infectious! This article brightened my day and left me feeling inspired. Thank you for sharing your uplifting message and spreading positivity to your readers.

  20. I want to express my appreciation for this insightful article. Your unique perspective and well-researched content bring a new depth to the subject matter. It’s clear you’ve put a lot of thought into this, and your ability to convey complex ideas in such a clear and understandable way is truly commendable. Thank you for sharing your knowledge and making learning enjoyable.

  21. I’d like to express my heartfelt appreciation for this enlightening article. Your distinct perspective and meticulously researched content bring a fresh depth to the subject matter. It’s evident that you’ve invested a great deal of thought into this, and your ability to articulate complex ideas in such a clear and comprehensible manner is truly commendable. Thank you for generously sharing your knowledge and making the process of learning so enjoyable.

  22. Your unique approach to tackling challenging subjects is a breath of fresh air. Your articles stand out with their clarity and grace, making them a joy to read. Your blog is now my go-to for insightful content.

  23. This article is a true game-changer! Your practical tips and well-thought-out suggestions hold incredible value. I’m eagerly anticipating implementing them. Thank you not only for sharing your expertise but also for making it accessible and easy to apply.

  24. This article resonated with me on a personal level. Your ability to emotionally connect with your audience is truly commendable. Your words are not only informative but also heartwarming. Thank you for sharing your insights.

  25. Your writing style effortlessly draws me in, and I find it nearly impossible to stop reading until I’ve reached the end of your articles. Your ability to make complex subjects engaging is indeed a rare gift. Thank you for sharing your expertise!

  26. Your storytelling prowess is nothing short of extraordinary. Reading this article felt like embarking on an adventure of its own. The vivid descriptions and engaging narrative transported me, and I eagerly await to see where your next story takes us. Thank you for sharing your experiences in such a captivating manner.

  27. I must commend your talent for simplifying complex topics. Your ability to convey intricate ideas in such a relatable way is admirable. You’ve made learning enjoyable and accessible for many, and I appreciate that.

  28. Your dedication to sharing knowledge is unmistakable, and your writing style is captivating. Your articles are a pleasure to read, and I consistently come away feeling enriched. Thank you for being a dependable source of inspiration and information.

  29. Your unique approach to addressing challenging subjects is like a breath of fresh air. Your articles stand out with their clarity and grace, making them a pure joy to read. Your blog has now become my go-to source for insightful content.

  30. I wanted to take a moment to express my gratitude for the wealth of invaluable information you consistently provide in your articles. Your blog has become my go-to resource, and I consistently emerge with new knowledge and fresh perspectives. I’m eagerly looking forward to continuing my learning journey through your future posts.

  31. Your writing style effortlessly draws me in, and I find it nearly impossible to stop reading until I’ve reached the end of your articles. Your ability to make complex subjects engaging is indeed a rare gift. Thank you for sharing your expertise!

  32. Your dedication to sharing knowledge is unmistakable, and your writing style is captivating. Your articles are a pleasure to read, and I consistently come away feeling enriched. Thank you for being a dependable source of inspiration and information.

  33. I’m genuinely impressed by how effortlessly you distill intricate concepts into easily digestible information. Your writing style not only imparts knowledge but also engages the reader, making the learning experience both enjoyable and memorable. Your passion for sharing your expertise is unmistakable, and for that, I am deeply appreciative.

  34. I’d like to express my heartfelt appreciation for this enlightening article. Your distinct perspective and meticulously researched content bring a fresh depth to the subject matter. It’s evident that you’ve invested a great deal of thought into this, and your ability to articulate complex ideas in such a clear and comprehensible manner is truly commendable. Thank you for generously sharing your knowledge and making the process of learning so enjoyable.

  35. I’d like to express my heartfelt appreciation for this enlightening article. Your distinct perspective and meticulously researched content bring a fresh depth to the subject matter. It’s evident that you’ve invested a great deal of thought into this, and your ability to articulate complex ideas in such a clear and comprehensible manner is truly commendable. Thank you for generously sharing your knowledge and making the process of learning so enjoyable.

  36. I wanted to take a moment to express my gratitude for the wealth of valuable information you provide in your articles. Your blog has become a go-to resource for me, and I always come away with new knowledge and fresh perspectives. I’m excited to continue learning from your future posts.

  37. In a world where trustworthy information is more crucial than ever, your dedication to research and the provision of reliable content is truly commendable. Your commitment to accuracy and transparency shines through in every post. Thank you for being a beacon of reliability in the online realm.

  38. Your dedication to sharing knowledge is evident, and your writing style is captivating. Your articles are a pleasure to read, and I always come away feeling enriched. Thank you for being a reliable source of inspiration and information.

  39. Your passion and dedication to your craft radiate through every article. Your positive energy is infectious, and it’s evident that you genuinely care about your readers’ experience. Your blog brightens my day!

  40. I am continually impressed by your ability to delve into subjects with grace and clarity. Your articles are both informative and enjoyable to read, a rare combination. Your blog is a valuable resource, and I am sincerely grateful for it.

  41. Your blog is a true gem in the vast expanse of the online world. Your consistent delivery of high-quality content is truly commendable. Thank you for consistently going above and beyond in providing valuable insights. Keep up the fantastic work!

  42. I simply wanted to convey how much I’ve gleaned from this article. Your meticulous research and clear explanations make the information accessible to all readers. It’s abundantly clear that you’re committed to providing valuable content.

  43. I’ve found a treasure trove of knowledge in your blog. Your dedication to providing trustworthy information is something to admire. Each visit leaves me more enlightened, and I appreciate your consistent reliability.

  44. This article is a real game-changer! Your practical tips and well-thought-out suggestions are incredibly valuable. I can’t wait to put them into action. Thank you for not only sharing your expertise but also making it accessible and easy to implement.

  45. I can’t help but be impressed by the way you break down complex concepts into easy-to-digest information. Your writing style is not only informative but also engaging, which makes the learning experience enjoyable and memorable. It’s evident that you have a passion for sharing your knowledge, and I’m grateful for that.

  46. I wanted to take a moment to express my gratitude for the wealth of invaluable information you consistently provide in your articles. Your blog has become my go-to resource, and I consistently emerge with new knowledge and fresh perspectives. I’m eagerly looking forward to continuing my learning journey through your future posts.

  47. I simply wanted to convey how much I’ve gleaned from this article. Your meticulous research and clear explanations make the information accessible to all readers. It’s abundantly clear that you’re committed to providing valuable content.

  48. I am continually impressed by your ability to delve into subjects with grace and clarity. Your articles are both informative and enjoyable to read, a rare combination. Your blog is a valuable resource, and I am sincerely grateful for it.

  49. I simply wanted to convey how much I’ve gleaned from this article. Your meticulous research and clear explanations make the information accessible to all readers. It’s abundantly clear that you’re committed to providing valuable content.

  50. I must applaud your talent for simplifying complex topics. Your ability to convey intricate ideas in such a relatable manner is admirable. You’ve made learning enjoyable and accessible for many, and I deeply appreciate that.

  51. I’m genuinely impressed by how effortlessly you distill intricate concepts into easily digestible information. Your writing style not only imparts knowledge but also engages the reader, making the learning experience both enjoyable and memorable. Your passion for sharing your expertise shines through, and for that, I’m deeply grateful.

  52. I must applaud your talent for simplifying complex topics. Your ability to convey intricate ideas in such a relatable manner is admirable. You’ve made learning enjoyable and accessible for many, and I deeply appreciate that.

  53. Your blog is a true gem in the vast expanse of the online world. Your consistent delivery of high-quality content is truly commendable. Thank you for consistently going above and beyond in providing valuable insights. Keep up the fantastic work!

  54. Your unique approach to addressing challenging subjects is like a breath of fresh air. Your articles stand out with their clarity and grace, making them a pure joy to read. Your blog has now become my go-to source for insightful content.

  55. I’ve found a treasure trove of knowledge in your blog. Your dedication to providing trustworthy information is something to admire. Each visit leaves me more enlightened, and I appreciate your consistent reliability.

  56. Your blog is a true gem in the vast online world. Your consistent delivery of high-quality content is admirable. Thank you for always going above and beyond in providing valuable insights. Keep up the fantastic work!

  57. Your writing style effortlessly draws me in, and I find it nearly impossible to stop reading until I’ve reached the end of your articles. Your ability to make complex subjects engaging is indeed a rare gift. Thank you for sharing your expertise!

  58. Your blog is a true gem in the vast expanse of the online world. Your consistent delivery of high-quality content is truly commendable. Thank you for consistently going above and beyond in providing valuable insights. Keep up the fantastic work!

Leave A Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.