The Pew Internet & American Life Project researches how Americans use the internet and how the internet impacts their lives. Through phone surveys, online surveys and qualitative research, data is collected on adult users and their findings are organized into many articles throughout the year. One area of research is Social Networking.
Just The Stats
- 46% of internet users are “creators” and post original photos and materials
- 41% of internet users are “curators” and repost photos and materials found on the web
- 56% of internet users fall into at least one the “creator” or “curator” categories and 32% fall into both
- 12% of internet users use Pinterest
- Pinterest is used mostly by women
- 12% of internet users use Instagram
- 27% of Instagram users are between the ages of 18-29
- 5% of internet users use Tumblr
- Instagram and Tumblr have equal use by men and women
- 66% of internet users use Facebook
- 20% of internet users use LinkedIn
- 15% of internet users use Twitter
- 26% of 18-29 year old internet users use Twitter
- 31% of 18-24 year old internet users use Twitter
This is only a tiny insight into all the data that has been collected from countless studies. The information delves into multiples measures and more in-dept analysis.
Take note
While some of the data might seem obvious or easily recognized by simply perusing each site, research like this should be paid special attention. Marketers can learn important information about their target audience and how to better target their interests and preferences. Before they can begin a marketing campaign, they are going to need to know who to market to. Such as the information about 41% of internet users being “curators” vs the 46% who are “creators”. Both groups are valuable to marketers, but should be handled differently. Understanding the difference in these groups and devising appropriate strategies for each group could lead to outstanding results. This information can be used by a multitude of industries considering different social media sites or ones adjusting their current marketing strategy.
So what do you think is most telling about this research? Want to check out what other data they have uncovered, take a look!
(All information collected from http://pewinternet.org)
17 Comments
Pingback: 5 Amazing Social Media Marketing Boosters for Your Business - CrazyEngage
Pingback: 5 Amazing Social Media Marketing Boosters for Your Business - GrowthFunnel
81815 482040hey there i stumbled upon your web site looking around the web. I wanted to let you know I enjoy the appear of things around here. Keep it up will bookmark for confident. 690415
994850 728689Wohh exactly what I was searching for, regards for posting . 382982
353778 874678The the next time I just read a blog, I truly hope that this doesnt disappoint me approximately brussels. Get real, Yes, it was my option to read, but I really thought youd have some thing intriguing to say. All I hear is typically a couple of whining about something that you could fix when you werent too busy searching for attention. 979344
Sutter Health
First off I would like to say great blog! I had a quick question in which I’d like to ask if you don’t mind.
I was interested to know how you center yourself and clear your thoughts prior to writing.
I’ve had a tough time clearing my mind in getting my
ideas out there. I truly do take pleasure in writing however
it just seems like the first 10 to 15 minutes tend to be lost simply just
trying to figure out how to begin. Any ideas or tips?
Many thanks!
13902 941175really good post, i definitely really like this incredible web site, keep on it 928956
My brother suggested I may like this blog.
He was totally right. This post actually made my day.
You cann’t imagine just how so much time I had spent for this
info! Thanks!
relaxing jazz
jazz piano music
Superb post however I was wanting to know if you could write a litte more on this topic? I’d be very grateful if you could elaborate a little bit more.
Thank you for great information. I look forward to the continuation.
Very well presented. Every quote was awesome and thanks for sharing the content. Keep sharing and keep motivating others.
You re so awesome! I don t believe I have read a single thing like that before.
I visited multiple web pages however the audio quality
for audio songs existing at this site is truly wonderful.
Alpha Tonic is a powder-based supplement that uses multiple natural herbs and essential vitamins and minerals to helpoptimize your body’s natural testosterone levels. https://alphatonicbuynow.us/