There’s hardly another sector like digital marketing when it comes to change.
The growth-hacking strategy that was cutting edge and unique in 2014 is, by 2015, standard operating procedure, and by 2016 is old and busted. What was successful in convincing and converting last quarter works a little less well this quarter, and new apps and networks undermine investments in previously stock-standard marketing channels.
The only constant, it seems, is change.
But while the digital marketing sphere is in constant flux, it doesn’t mean that it is entirely unpredictable. Indeed, there are certain trends that are leaving their mark on the digital landscape and the smart marketer, business owner, and brand manager who can identify these trends can see immediate and significant gains.
In DOZ’s new eBook – Twenty Trends in Digital Marketing for 2016 – we identify twenty of the trends that are impacting or will impact digital marketing efforts in this new year. Across marketing domains as diverse as blogging and social media, streaming media and smartphone apps, classic and social SEO, hyper-local optimizations and drone technology, this eBook takes a wide lens to the world of digital marketing and explains what is coming, and why.
Four Key Digital Marketing Domains
The first is blogging. Long the mainstay of content marketing efforts for businesses and brands, blogging continues to evolve more than two decades after the first blogger hit ‘publish’ on the first post. Not only have platforms changed, but the very nature of what the blogger is seeking to do with their words and images is changing, too. What’s more, as we explain in the eBook, the very word ‘blogger’ can be expected to fall by the wayside in 2016, with the replacement term far better suited to the role and strategic position of the content creator behind the blog.
The second is social media marketing. Though packing a shorter heritage than blogging, it is no less important and, indeed, it is making up ground on long form efforts in the digital marketing domain. Some platforms in the social sphere have gained in strength and reach in the previous year, and others have stagnated, and even diminished in importance despite user bases in the hundreds of millions. In the year ahead the social landscape will see change in terms of native content types, video content, the costs of marketing via social channels, and the sort of engagement costs that businesses can expect to incur in promoting themselves online.
The third domain is online video. Video hosting sites including YouTube and Vimeo are now ground-zero for marketers seeking to reach an audience with an appetite for content that is increasingly hungry. Among the billions of hours of video uploaded annually are millions of hours of branded content, and the ways in which this content is being consumed – on mobile devices and with expectations of high quality – is changing how online video is fitting into the modern digital marketing mix.
The fourth and final significant domain is search marketing and optimization efforts, or SEO. Though Google still rules the roost when it comes to search around the world, there are trends that impact the Google algorithm, and the non-Google search engines that are winning a greater share of the non-web search market. Among the trends we examine are mobile search, the impact of social search, and the likely impacts of hyper local search results on businesses that are seeking to connect with visitors, clients, and potential customers.
Get the eBook
Want your copy?
It’s easy, and it won’t cost you anything more than your email address.
Simply enter your email address below and you’ll get instant access to the eBook. You’ll also get a taste of the very best in digital marketing every Monday with our Weekly Digest of curated links.
It’s one email, once a week, and it’s packed with the latest research, analysis, thought leadership, and tips from the world of digital marketing. You can unsubscribe at any time, but we’re betting you’ll love our digest and that you’ll welcome the value we deliver each and every Monday.
[freebiesub title=”Twenty Trends in Digital Marketing for 2016″ download=”https://www.doz.com/wp-content/uploads/2016/01/20-trends-digital-marketing-2016.pdf”]
42 Comments
Pingback: Trends in Digital Marketing for 2016
Excellent beat ! I would like to apprentice whilst you
amend your site, how can i subscribe for a blog web site?
The account helped me a acceptable deal. I have been tiny bit familiar of this your broadcast provided vibrant transparent idea
438144 810331I dont believe Ive scan anything like this before. So excellent to uncover somebody with some original thoughts on this subject. thank for starting this up. This internet site is something that is necessary on the web, someone with a bit originality. Excellent job for bringing something new towards the internet! 866449
Everything is very open with a really clear clarification of the issues.
It was really informative. Your website is very
helpful. Thank you for sharing!
Hey there! I realize this is sort of off-topic but
I had to ask. Does building a well-established website such as yours take a massive amount work?
I’m brand new to running a blog however I do write in my journal
on a daily basis. I’d like to start a blog so I can easily share my experience and feelings online.
Please let me know if you have any ideas or tips for new aspiring blog owners.
Appreciate it!
I really like it when individuals get together and share ideas.
Great site, stick with it!
Pretty great post. I simply stumbled upon your weblog and wished to mention that I’ve really loved surfing around your blog posts.
After all I’ll be subscribing for your feed and I’m hoping you write once more
soon!
Hey There. I found your blog using msn. This is an extremely well written article.
I will be sure to bookmark it and return to read more of your useful info.
Thanks for the post. I’ll definitely comeback.
Thanks for the auspicious writeup. It if truth be
told was once a enjoyment account it. Glance complex to more
introduced agreeable from you! However, how could we be in contact?
May I simply say what a comfort to uncover an individual who genuinely knows what they
are talking about on the internet. You certainly understand how to bring an issue to light and make it important.
More and more people must read this and understand this side of the story.
I was surprised that you’re not more popular because you most certainly possess the
gift.
Sutter Health
Hey! I know this is somewhat off topic but
I was wondering if you knew where I could locate a captcha
plugin for my comment form? I’m using the same blog platform as yours and I’m having problems finding one?
Thanks a lot!
I am actually grateful to the owner of this web site who has shared this
enormous post at here.
You should take part in a contest for one of
the best sites on the web. I will highly recommend this website!
Today, I went to the beach front with my kids. I found a sea shell and
gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.”
She put the shell to her ear and screamed. There was a hermit crab inside and it pinched her
ear. She never wants to go back! LoL I know
this is entirely off topic but I had to tell someone!
Saved as a favorite, I really like your site!
211749 889898hi there, your website is discount. Me thank you for do the job 238090
study music
It’s remarkable in favor of me to have a site, which is useful in support
of my know-how. thanks admin
Spot on with this write-up, I absolutely believe that this web site needs a lot more attention. I’ll probably
be returning to see more, thanks for the info!
Post writing is also a excitement, if you know then you can write if
not it is difficult to write.
Thanks for finally talking about >[eBook] Twenty Trends in Digital Marketing for 2016 | DOZ <Loved it!
Yes! Finally someone writes about Understanding male pattern baldness.
Aw, this was an exceptionally good post. Taking a few minutes and actual effort to produce a very good article… but what can I say… I procrastinate a
whole lot and don’t manage to get anything done.
Very well presented. Every quote was awesome and thanks for sharing the content. Keep sharing and keep motivating others.
I appreciate you sharing this blog.Really looking forward to read more. Really Great.
I truly appreciate your technique of writing a blog. I added it to my bookmark site list and will
Nice post. I learn something totally new and challenging on websites
966414 213839great publish, very informative. 625039
If you would like to improve your familiarity just keep visiting this web page
and be updated with the hottest news posted here.
Hi this is kinda of off topic but I was wanting to know if blogs
use WYSIWYG editors or if you have to manually code with HTML.
I’m starting a blog soon but have no coding know-how
so I wanted to get advice from someone with experience.
Any help would be enormously appreciated!
Definitely believe that which you said. Your favorite justification appeared to
be at the net the simplest thing to take into accout of.
I say to you, I certainly get irked at the same time as other folks consider issues that they plainly do not
understand about. You managed to hit the nail upon the highest
as neatly as outlined out the entire thing without having side-effects , folks can take
a signal. Will probably be back to get more. Thanks
678456 890959Simply a smiling visitor here to share the enjoy (:, btw outstanding design . “Audacity, a lot more audacity and always audacity.” by Georges Jacques Danton. 606329
501933 936851As soon as I detected this internet website I went on reddit to share some of the enjoy with them. 856146
862963 418880Hello there! I could have sworn Ive been to this blog before but after reading through some with the post I realized it is new to me. Anyhow, Im undoubtedly pleased I discovered it and Ill be book-marking and checking back frequently! 106590
604421 675323Yay google is my king aided me to discover this excellent website ! . 614156
186849 150022Theres noticeably a bundle to locate out about this. I assume you produced certain very good points in attributes also. 620211
142068 361031Just wanna input on couple of general points, The site design is perfect, the articles is extremely excellent : D. 928576
984951 892209You got a quite great website, Gladiola I discovered it through yahoo. 287635
Way cool! Some very valid points! I appreciate you writing
this write-up and also the rest of the website is also really good.
whoah this weblog is magnificent i really like studying
your posts. Keep up the good work! You already know,
many persons are searching around for this information, you could
aid them greatly.
I do not even know how I ended up here, but I thought this post was great.
I do not know who you are but certainly you are going to a famous blogger if
you aren’t already 😉 Cheers!