Most everyone working in digital marketing has heard of Google’s Page Rank. But what about Edge Rank?
If you’re not familiar with this ranking tool, don’t worry: you haven’t missed a post on the Official Google Blog. Indeed, Edge Rank is not a Google product but rather comes from the big blue house that is Facebook. Simply put, Facebook’s Edge Rank is part of an algorithm that determines whether a post, update, or status change makes it into the news feed of fans, followers, and friends alike. The better the Edge Rank, the more likely the post will find its way to a larger audience.
Understanding Edge Rank is not difficult, but it is essential. Without a good understanding of how Facebook ranks the millions of daily page updates, status changes, posts and images with their algorithm it is going to be difficult to consistently put your content in front of the people you are trying to reach. sure, you might get lucky from time to time, but consistent performance requires consistent attention to the sorts of things that the Edge Rank algorithm considers important.
And what are they?
Read on…
The Edge Rank Infographic
The team at Post Rocket have put together a fantastic infographic to walk you through the basics of Edge Rank, ensure you understand exactly how the algorithm works and what it values in content, and how you can best construct your posts, status updates, and content marketing to rank highly on Facebook.
What’s more, these tips on improving Facebook posts and getting a greater return on the investment in content (in terms of conversion and engagement) are pratical. This isn’t a theoretical, pie-in-the-sky assessment of Edge Rank, it’s a guide to getting the most out of every post you make on the social network preferred by more than a billion users worldwide.
14 Comments
Pingback: Tips to improve your Facebook engagement | DOZ
Good info. Lucky me I recently found your blog by chance (stumbleupon). I’ve saved as a favorite for later!
I have to thank you for the efforts you have put in penning this site. I really hope to view the same high-grade content from you later on as well. In fact, your creative writing abilities has inspired me to get my own, personal site now 😉
There is definately a lot to know about this topic. I love all the points you’ve made.
Hi, I do think this is an excellent web site. I stumbledupon it 😉 I’m going to come back once again since i have book marked it. Money and freedom is the greatest way to change, may you be rich and continue to help others.
Sutter Health
Appreciate this post. Will try it out.
Wow, marvelous blog layout! How long have you been blogging for?
you made blogging look easy. The overall look of your website is great, as
well as the content!
This site certainly has all of the information I needed concerning this subject and didn’t know who to ask.
Thank you for great information. I look forward to the continuation.
For the reason that the admin of this site is working no uncertainty very quickly it will be renowned due to its quality contents.
very informative articles or reviews at this time.
I like the efforts you have put in this regards for all the great content.
Hi, I desire to subscribe for this website to get latest updates, thus where can i
do it please assist.