This is an article by Tim McKinley. He is one of the most experienced professionals in the field of digital marketing and online training platforms like Smile Tutor. He is known as ‘DM geek’ in digital marketing discussion forums and used to publish articles on technology blogs.
When there are tens of thousands of companies trying to sell various types of marketing technologies, it’s not a surprise that marketers tend to get overwhelmed. However, when considering the baseline to mid-market B2B enterprises, except those which are in the IT industry, adoption rate of changing marketing technology is comparatively low.
Seeing this, one can say that this is really a waste of opportunity. There are plenty of marketers who report significant and rapid return on investment upon using these marketing tools, but those who wish to initiate these have to convince the higher-ups to agree with the up-front investment needed.
Importance of Internet marketing
When it comes to internet marketing, experts know that this is the most successful mode of marketing which aligns finely with the decision making process of the consumers before they purchase a product or service. Research firms like Gartner indicate that an increasing number of people now use social media and mobile internet to carry out primary level product and price research to make purchasing decision.
Effective internet marketing helps businesses to build real-time relationships with the consumers, and to prosper through regular personalized communication. Internet marketing also opens an avenue to run business round the clock and across the globe by enjoying its unique advantages including:
- Wider and instant reach
- Cost effectiveness
- Provisions for personalization
- Build relationships
- Bring up a social face
All these are essentially the online version of direct or contact marketing. The two most important aspects direct marketers were optimizing on were:
- Taking materials to the right audience.
- Offering them some add-on value to act on immediately.
Marketing and marketing methods have kept on improving for many decades now in a way to expedite and improve results. So, here will discuss how the new-age business marketing technologies may help you to win substantial results by targetting the right audience at the right time with the right offer. Further we will discuss some technologies as ideal tools for today’s winning marketers.
1) Analytics
Successful marketing is basically the conjunction point of performance of all channels, offers, technologies, which is traceable to its minute details. The famous saying of John Wanamaker, who is considered to be an advertising pioneer, goes like “Half of the money I Put in to advertising is wasted, but I don’t know which half.” With the help of analytics, today’s smart marketers know which half is not working and which one to optimize.
There are many tools like Google Analytics to be used for free, and it is used by over 80% of the small to mid-market businesses. It is an ideal starting point, and later at some point, you may need to find a more featured paid version of enterprise analytic software to make data gathering and processing more advanced and systematic.
2) Conversion optimization
This is the practice of not only getting more people to your website, but also maximizing their engagement with what you want them to do there. Mostly, this may be activities like filling out forms or at least simply sharing their e-mail IDs.
It is noted that only about 3% of the internet visitors to an online site fill out this form, which can be optimized to roughly 6% with conversion optimization, which itself is a big achievement to make. In such websites, where people want to educate their kids with the help of advanced online tutors like Smile Tutor, the conversion rates may be higher.
However, some companies selling products or services have succeeded in enhancing the conversion rates to as high as 33% or more. Using some offers for value addition or consumer discounts for those who take actions, conversion rates can be significantly improved.
3) Power of email
Considering the bigger picture of digital marketing, you can count on email marketing as one of the biggest and strongest tool to be used. We are not discussing about simply spamming people with the boring buying lists they can find out at your portal. We are focusing on sending e-mails with special offers, discount offers, end-of-season notifications, and new releases as custom-tailored to the priorities of each consumer.
In effective e-mail marketing, it takes more than one touch to successfully close a sale, but it is still so powerful that you are presenting to the customers who are much more prospective and want to hear from you specifically.
4) Search Engine Marketing (SMM)
Where searching engine optimization (SEO) consists more generic methods to naturally enhance the website or web page rankings on search engines, Search Engine Marketing includes is a combination of paid search ads such as Google AdWords and search engine optimization (SEO) to get an enhanced organic search listing. As many customers including B2B buyers now search for items as a part of their work, you have present what you are selling.
With paid search ads, you can test and optimize on relevant keywords, offers, ad copy, and web forms, and also track the people and stats by integrating Google AdWords and Google Analytics to identify which of your paid efforts are leading to the most opportunities and revenue. All these insights can be further applied to all your other marketing vehicles too.
5) Re-marketing
You may have already experienced remarketing as an internet user. When you go to an e-commerce website, and then leave it to browse other sites, you may see ads appearing on those sites that are related to the items you search for on the previous sites. This is an easy to use setup and an highly effective approach as you are presenting again only to those who have already expressed an interest, and that too with a product-specific remarketing approach.
6) Mobile marketing
More than half of the websites and emails are now opened on mobile phones. So, all the marketing resources including websites, images, emails, and any other digital assets should be created to be mobile friendly. What to be known further is that Google may also penalize your website for not being mobile friendly by awarding a lower mobile search ranking. This trait of websites to be all-gadget friendly is called responsiveness.
To conclude, marketing automation is the biggest technology tool which brings all the above together and offers the marketing administrators a better control. Taking it up end-to-end, marketing automation covers analytics, online information gathering, measuring website activities, presenting website contents in a personalized manner, managing email campaigns, and streamlining the marketing process to ensure maximum ROI.
76 Comments
i am for the first time here. I found this board and I in finding It truly helpful & it helped me out a lot. I hope to present something back and help others such as you helped me. This is highly informatics, crisp and clear. I think that everything has been described in systematic manner so that reader could get maximum information and learn many things. Your article looks really adorable, here’s a site link i dropped for you which you may like .
https://salimosalacancha.com
Wow, fantastic blog layout! How long have you been blogging for?
you make blogging look easy. The overall look of your website is fantastic, let
alone the content!
Your article helped me a lot, is there any more related content? Thanks! https://accounts.binance.com/bg/register?ref=IJFGOAID
Sutter Health
Inspiring quest there. What occurred after? Thanks!
This site certainly has all the info I wanted concerning this subject and didn’t know who to ask.
Howdy great blog! Does running a blog such as this take a massive amount work?
I’ve no understanding of computer programming however I
had been hoping to start my own blog soon. Anyhow, if you have
any recommendations or techniques for new blog owners please share.
I know this is off subject nevertheless I simply had to ask.
Many thanks!
japanese lofi mix
sleep music
Greetings! Very useful advice within this post! It’s the little changes that
produce the greatest changes. Thanks for sharing!
I pay a visit each day some web pages and blogs to read content,
but this blog gives quality based posts.
Hey There. I found your blog using msn. This is a very well written article.
I will make sure to bookmark it and return to read more of your useful information. Thanks for the
post. I’ll definitely comeback.
Why visitors still use to read news papers when in this technological globe the whole thing is accessible on net?
Thanks , I have just been searching for info approximately this topic for ages and yours is the greatest I have found out so far.
However, what in regards to the conclusion?
Are you sure in regards to the source?
Since the admin of this web page is working, no uncertainty very rapidly it will be famous, due
to its quality contents.
Hi, I believe your website could possibly be having internet browser compatibility issues.
When I look at your blog in Safari, it looks fine however, if opening in Internet Explorer,
it has some overlapping issues. I just wanted to provide you with
a quick heads up! Apart from that, great site!
Do you mind if I quote a few of your articles as long as I
provide credit and sources back to your webpage?
My blog site is in the exact same area of interest as yours and my users would genuinely benefit from some of
the information you provide here. Please let me know if this okay with you.
Many thanks!
Hi, this weekend is good for me, since this occasion i am reading this impressive informative paragraph
here at my house.
Hey very nice blog!
I simply could not leave your site before suggesting that I really enjoyed the standard info a person provide to
your visitors? Is gonna be back often to check up on new posts
Hello there, I discovered your blog by means of Google while
searching for a comparable topic, your site came up, it seems
to be great. I’ve bookmarked it in my google bookmarks.
Hi there, just changed into aware of your weblog thru Google,
and found that it’s really informative. I’m gonna watch
out for brussels. I will appreciate in the event you proceed this in future.
Numerous folks will be benefited out of your writing.
Cheers!
Hi there, all is going sound here and ofcourse
every one is sharing information, that’s actually good, keep up writing.
For most up-to-date information you have to visit internet and on internet I found this
web site as a finest website for newest updates.
Hi mates, pleasant paragraph and nice urging commented at this
place, I am actually enjoying by these.
It’s really a great and useful piece of info. I am happy that you just shared this useful info with
us. Please keep us informed like this. Thank you for sharing.
Pretty! This has been an extremely wonderful post.
Thank you for providing these details.
It’s remarkable to visit this web site and reading the views of all mates regarding this article, while I am also zealous
of getting familiarity.
Hello, i think that i saw you visited my weblog thus
i came to “return the favor”.I’m trying to find things to enhance my website!I suppose its ok to use
some of your ideas!!
After checking out a number of the articles on your site,
I really appreciate your way of writing a blog.
I bookmarked it to my bookmark webpage list and will be checking back soon.
Please check out my web site as well and tell me your opinion.
Way cool! Some extremely valid points! I appreciate you penning
this write-up plus the rest of the site is really good.
Unquestionably believe that which you said.
Your favorite reason seemed to be on the internet
the simplest thing to be aware of. I say to you, I definitely
get irked while people consider worries that they
plainly do not know about. You managed to hit the nail upon the top and defined out the
whole thing without having side-effects , people could take a signal.
Will probably be back to get more. Thanks
I got this web site from my pal who shared with me regarding this site and now this
time I am visiting this website and reading very informative posts at this place.
No matter if some one searches for his essential thing, so he/she desires to be
available that in detail, thus that thing is maintained over here.
Its like you read my mind! You seem to know a lot about this, like you
wrote the book in it or something. I think that you can do with a few pics to drive the message home a little bit, but other
than that, this is excellent blog. An excellent read.
I will definitely be back.
I’m gone to tell my little brother, that he should also visit this website on regular basis to obtain updated
from hottest news.
I am really loving the theme/design of your web site.
Do you ever run into any web browser compatibility issues?
A few of my blog visitors have complained about my
website not working correctly in Explorer but looks great in Opera.
Do you have any ideas to help fix this problem?
Good information. Lucky me I came across your blog by accident (stumbleupon).
I’ve saved as a favorite for later!
Hurrah, that’s what I was looking for, what a material!
present here at this web site, thanks admin of this site.
I know this web page presents quality based content
and additional material, is there any other website which gives these kinds of information in quality?
Magnificent beat ! I wish to apprentice whilst you amend your
website, how can i subscribe for a blog website? The account helped me a appropriate deal.
I had been a little bit acquainted of this your broadcast offered vivid clear concept
Howdy would you mind sharing which blog platform you’re using?
I’m looking to start my own blog in the near future but I’m having a tough time deciding between BlogEngine/Wordpress/B2evolution and Drupal.
The reason I ask is because your design and style seems different then most blogs and I’m looking for
something completely unique. P.S My apologies for being off-topic but I had to ask!
Highly descriptive post, I loved that a lot. Will there be a part 2?
Hi fantastic website! Does running a blog similar to this take a
lot of work? I have absolutely no expertise in coding but
I was hoping to start my own blog soon. Anyways, should you have any ideas or
techniques for new blog owners please share. I know this is off subject however
I simply needed to ask. Thanks a lot!
It’s not my first time to pay a quick visit this web page,
i am visiting this web page dailly and get good information from here all the time.
Greetings! I know this is kinda off topic but I was wondering which blog platform are you using for
this website? I’m getting tired of WordPress because I’ve had problems with hackers and I’m looking
at alternatives for another platform. I would be awesome if you could point me in the direction of a good platform.
Asking questions are really good thing if you are not understanding something entirely, except this
post provides good understanding even.
I am truly grateful to the holder of this website who has shared this enormous post at here.
Awesome! Its actually awesome piece of writing, I have got much
clear idea regarding from this post.
I love your blog.. very nice colors & theme. Did
you make this website yourself or did you hire someone
to do it for you? Plz reply as I’m looking to construct my own blog and would like to find out where u got this from.
thanks a lot
I like what you guys are up too. This sort of clever
work and reporting! Keep up the fantastic works guys I’ve included you guys to my own blogroll.
Hello friends, good paragraph and pleasant urging commented at this place, I am in fact enjoying by
these.
Hmm is anyone else having problems with the pictures on this blog
loading? I’m trying to determine if its a problem on my end or if it’s the blog.
Any feedback would be greatly appreciated.
It’s very straightforward to find out any topic
on web as compared to textbooks, as I found this piece of
writing at this web site.
Hello, all is going nicely here and ofcourse every one
is sharing facts, that’s actually excellent, keep up writing.
Excellent post. I was checking constantly this blog and I’m impressed!
Very useful information particularly the last part 🙂
I care for such info much. I was looking for this certain info for a very long time.
Thank you and good luck.
Hi to every body, it’s my first pay a quick visit of this weblog; this weblog contains awesome and in fact
excellent data in favor of readers.
I think this is among the most significant info for me.
And i’m glad reading your article. But want to remark on some general things, The web site style is perfect, the articles is really
nice : D. Good job, cheers
It’s amazing in support of me to have a website, which is good
in favor of my experience. thanks admin
Thanks for some other excellent article. Where else may anybody get
that kind of info in such a perfect manner of writing? I have
a presentation subsequent week, and I’m on the look for such info.
Hey there! I’m at work surfing around your blog from my new iphone 3gs!
Just wanted to say I love reading your blog and look forward to all
your posts! Carry on the outstanding work!
Hello, Neat post. There’s a problem together with
your site in web explorer, may test this? IE still is the marketplace chief
and a good part of people will leave out your fantastic writing because
of this problem.
Hey! I just wanted to ask if you ever have any issues with hackers?
My last blog (wordpress) was hacked and I ended up losing several weeks of hard work due to no data backup.
Do you have any solutions to prevent hackers?
I’m really loving the theme/design of your web site. Do you ever run into
any browser compatibility problems? A small number of my blog
audience have complained about my website not operating
correctly in Explorer but looks great in Chrome. Do you have any ideas to help fix this issue?
Thank you, I have recently been looking for information approximately
this subject for a long time and yours is the greatest I have came upon till now.
But, what concerning the conclusion? Are you sure about the supply?
Awesome! Its genuinely amazing paragraph, I have got much clear idea on the topic of from this article.
I am in fact delighted to read this website posts which contains plenty of valuable facts, thanks for providing these data.
If you are going for best contents like myself, just go to see this website daily because it presents quality contents, thanks
The exclusive Prive Casino has a spectacular ocean view from the upper level of
the casino.
Players have the selection to join the exclusive membership for bitcoin customers, which comes with excellent
rewards and bonuses.
I visited multiple blogs however the audio quality for audio songs present at this site
is truly excellent.
Fantastic goods from you, man. I’ve keep in mind your stuff previous to and you’re
just extremely excellent. I actually like what you’ve acquired right here, really like what you are saying and the
best way during which you assert it. You make it entertaining and you continue to take care of to stay it sensible.
I can not wait to read much more from you. This is really
a terrific web site.
Great information shared.. really enjoyed reading this post thank you author for sharing this post .. appreciated
For the reason that the admin of this site is working no uncertainty very quickly it will be renowned due to its quality contents.
A number of them are rife with spelling problems and I find it very bothersome to tell the truth on the other hand I will surely come again again.
I m often to blogging and i really appreciate your content. The article has actually peaks my interest.
Happy, I’ve advanced to this stage with this absorbing narrative, thanks a lot to the author!