Welcome to the week!
The weekend is over and we’re back to work and hoping that Google hasn’t messed with Gmail again. If you missed the story at the end of last week, Google decided it would be kind of funny to add a Send + Mic Drop button to their popular email interface. Clicking the button would send the email, plus a GIF of a Minion dropping a mic, and archive the conversation – just the thing that you want when emailing your boss about their promotion or landing that big client, right?
Google has a history of getting April Fools Day pranks right – Gmail itself was launched on April Fools Day, perhaps the ultimate prank-that-was-never-a-prank – but it got everything wrong in 2016. If your week went pear-shaped because of Google’s unfunny idea, take heart in knowing that somewhere at the Googleplex is a team of engineers who have had their lack of a sense of humor confirmed by millions across the world, and archived permanently on Google to boot.
Welcome to the Week After April Fools Day
So if Google lost the April Fools Day stakes this year, who won the battle for viral notoriety?
Among our favorites was language learning platform Duolingo that promoted a pillow that would help a sleeping person “learn a language overnight”.
Leisure Travel Vans also caught our attention with the autonomous recreational vehicle. What could be better than crossing the country in your own bed?
We also liked the various ways that reddit communities celebrated April Fools Day. The /r/politics subreddit reverted to a classic newspaper look and led with Abraham Lincoln:
Meanwhile, the /r/technology subreddit was taken over by the NSA:
And the incredibly active /r/SandersForPresident subreddit managed to find some humor in their candidate’s anti-corporate approach:
Did you have a favorite April Fools Day prank? What tickled you pink on the day, or crashed on burned on arrival? Let us know in comments below!
Pump Up Your Engagement
We’ve long made the argument – and we’ll make it again this week – that it is not enough to publish content that you like. It also needs to be the sort of content that your readers find useful, practical, and above all engaging. Whether you’re teaching something new, advising on strategy, sharing an opinion, or flat-out entertaining, your content needs to engage with the audience you are speaking to – or else there won’t be an audience to speak to for much longer!
Clement Lin has a great piece out recently on proven engagement strategies. His clear, straightforward style allows him to work through nine separate strategies in short order with the benefits clearly outlined in each case. If you’re facing an engagement challenge or even if you just want to try and build closer and tighter bonds with your audience, then it’s a worthwhile read.
Business Seeking Business Should Seek Social
B2C brands have long taken advantage of social media in an effort to expand their audience, build their reach, and convert people to their consumerist cause. For B2B enterprise, on the other hand, there has been a long-prevailing assumption that social media is a marketing black hole: you tip in money and…it’s gone. When you’re selling widgets it’s perhaps understandable to assume that the people who need widgets aren’t going to be convinced by your GIFs on Twitter or your gallery of epic fails on Facebook.
But as Track Maven research now reveals, some of the most engaging and successful marketing on social media is coming from B2B enterprises. Their conclusion? Biotech, engineering, and financial services brands are in the social media sweet spot, brands in the machinery sector see the highest social media audience growth, and biotech brands know how to engage audiences. Click over to see the graphs, the data, and the argument for why B2B’s shouldn’t lose faith in social media.
Who’s Writing Your Content?
Here at DOZ our blog is curated by a full time Content Manager (ed: that’s me!) but not everyone has someone in house taking care of things. If you’re looking around for someone to write for your site you are also looking around for an opportunity to put your blog, your reputation, and your outreach in the hands of someone who isn’t, well, you. It’s a big step and an important decision, and so it means getting it right is incredibly important for your marketing efforts.
So how do you make that choice?
Benji Hyam at Grow & Convert has a complete guide to choosing the perfect blogger for your business. It’s long, detailed, and worth reading in full because – and we can’t stress this enough – this person is going to be the face of your business. Will you make the right choice? Find out by reading Benji’s post today.
This Week on the DOZ Blog
We’re taking a deep dive into advanced blogging this week on The DOZ Blog. We’ve written before about how to get started with blogging, provided tips for crafting better blog posts, and given you a peek behind the scenes into our own blogging processes. This week we’ve got a series of posts for the advanced blogger covering everything from live blogging, to video content, to guidelines for guest posting and more. If you’re ready to take your blogging to the next level, then you’ll want to check in daily as we unpack some techniques and strategies to help your blog shine.
Want More Marketing Goodness?
Every Monday morning DOZ delivers the best marketing content directly to inboxes around the world. Subscribe to DOZ’s Marketing Monday for a generous serving of the best in digital marketing, SEO, and the tactics and strategies to drive your business forward this year. Want in? Add your name to the list and start your week a little smarter.
Time to Get to Work
Know a great piece on marketing that we missed? If so, let us know and we’ll share it with the world, crediting your good self, of course, with the tip. Send your sources straight to Content Manager Dylan and you could be featured in next week’s Welcome to the Week post.
The sun is shining, the birds are chirping, and spring has sprung. Welcome to the week – now get to work.
68 Comments
Your article helped me a lot, is there any more related content? Thanks!
982865 958728I tried to submit a comment earlier, although it has not shown up. I will remember this. 905295
593478 662116I like this weblog it is a master piece! Glad I discovered this on google. 713559
Sutter Health
Way cool! Some extremely valid points! I appreciate you writing this write-up and the rest of the site is also really good.
Attractive element of content. I just stumbled upon your weblog, and I want to say that I have in fact enjoyed your blog posts. Anyway, I will be subscribing to your augment, or even I fulfillment, you access persistently rapidly. ios-15.com
japanese type beat 2023
músicas para malhar
https://grindanddesign.com/members/weightquince32/activity/1837434/
https://trenton85173.blog-mall.com/23154078/little-known-facts-about-chinese-medicine-chicago
https://livebookmarking.com/story15792062/the-best-side-of-thailand-massage
https://garretth2726.fitnell.com/63155265/5-simple-statements-about-chinese-medicine-cupping-explained
Nice post. I learn something new and challenging on blogs I stumbleupon on a daily basis.
https://dominickj77lf.answerblogs.com/23021884/the-single-best-strategy-to-use-for-korean-massage-chair-brands
https://rafael81f3h.blogoxo.com/22987313/top-guidelines-of-korean-beauty-massage
https://dean7b344.idblogmaker.com/22865524/details-fiction-and-chinese-medicine-for-inflammation
There is definately a lot to find out about this subject. I like all the points you made
https://jamesl024kkj6.ourabilitywiki.com/user
I m going to bookmark your web site and maintain checking for brand spanking new information.
I really like reading through a post that can make men and women think. Also thank you for allowing me to comment!
677750 350520This web site can be a walk-by way of for all of the data you necessary about this and didnt know who to ask. Glimpse here, and also you will surely uncover it. 260030
753124 224613Black Ops Zombies is now available […]Take a appear here[…] 602963
Your blog is a true gem in the vast online world. Your consistent delivery of high-quality content is admirable. Thank you for always going above and beyond in providing valuable insights. Keep up the fantastic work!
I simply wanted to convey how much I’ve gleaned from this article. Your meticulous research and clear explanations make the information accessible to all readers. It’s abundantly clear that you’re committed to providing valuable content.
I couldn’t agree more with the insightful points you’ve articulated in this article. Your profound knowledge on the subject is evident, and your unique perspective adds an invaluable dimension to the discourse. This is a must-read for anyone interested in this topic.
This article resonated with me on a personal level. Your ability to emotionally connect with your audience is truly commendable. Your words are not only informative but also heartwarming. Thank you for sharing your insights.
I’ve discovered a treasure trove of knowledge in your blog. Your unwavering dedication to offering trustworthy information is truly commendable. Each visit leaves me more enlightened, and I deeply appreciate your consistent reliability.
I wanted to take a moment to express my gratitude for the wealth of invaluable information you consistently provide in your articles. Your blog has become my go-to resource, and I consistently emerge with new knowledge and fresh perspectives. I’m eagerly looking forward to continuing my learning journey through your future posts.
This article is a true game-changer! Your practical tips and well-thought-out suggestions hold incredible value. I’m eagerly anticipating implementing them. Thank you not only for sharing your expertise but also for making it accessible and easy to apply.
This article is a true game-changer! Your practical tips and well-thought-out suggestions hold incredible value. I’m eagerly anticipating implementing them. Thank you not only for sharing your expertise but also for making it accessible and easy to apply.
Your blog has rapidly become my trusted source of inspiration and knowledge. I genuinely appreciate the effort you invest in crafting each article. Your dedication to delivering high-quality content is apparent, and I eagerly await every new post.
I wanted to take a moment to express my gratitude for the wealth of invaluable information you consistently provide in your articles. Your blog has become my go-to resource, and I consistently emerge with new knowledge and fresh perspectives. I’m eagerly looking forward to continuing my learning journey through your future posts.
Your unique approach to addressing challenging subjects is like a breath of fresh air. Your articles stand out with their clarity and grace, making them a pure joy to read. Your blog has now become my go-to source for insightful content.
Your positivity and enthusiasm are truly infectious! This article brightened my day and left me feeling inspired. Thank you for sharing your uplifting message and spreading positivity to your readers.
Your blog has rapidly become my trusted source of inspiration and knowledge. I genuinely appreciate the effort you invest in crafting each article. Your dedication to delivering high-quality content is apparent, and I eagerly await every new post.
In a world where trustworthy information is more crucial than ever, your dedication to research and the provision of reliable content is truly commendable. Your commitment to accuracy and transparency shines through in every post. Thank you for being a beacon of reliability in the online realm.
I want to express my sincere appreciation for this enlightening article. Your unique perspective and well-researched content bring a fresh depth to the subject matter. It’s evident that you’ve invested considerable thought into this, and your ability to convey complex ideas in such a clear and understandable way is truly commendable. Thank you for generously sharing your knowledge and making the learning process enjoyable.
This article is a true game-changer! Your practical tips and well-thought-out suggestions hold incredible value. I’m eagerly anticipating implementing them. Thank you not only for sharing your expertise but also for making it accessible and easy to apply.
This article is a true game-changer! Your practical tips and well-thought-out suggestions hold incredible value. I’m eagerly anticipating implementing them. Thank you not only for sharing your expertise but also for making it accessible and easy to apply.
This article is a real game-changer! Your practical tips and well-thought-out suggestions are incredibly valuable. I can’t wait to put them into action. Thank you for not only sharing your expertise but also making it accessible and easy to implement.
I want to express my appreciation for this insightful article. Your unique perspective and well-researched content bring a new depth to the subject matter. It’s clear you’ve put a lot of thought into this, and your ability to convey complex ideas in such a clear and understandable way is truly commendable. Thank you for sharing your knowledge and making learning enjoyable.
Your blog is a true gem in the vast online world. Your consistent delivery of high-quality content is admirable. Thank you for always going above and beyond in providing valuable insights. Keep up the fantastic work!
I wanted to take a moment to express my gratitude for the wealth of valuable information you provide in your articles. Your blog has become a go-to resource for me, and I always come away with new knowledge and fresh perspectives. I’m excited to continue learning from your future posts.
I couldn’t agree more with the insightful points you’ve made in this article. Your depth of knowledge on the subject is evident, and your unique perspective adds an invaluable layer to the discussion. This is a must-read for anyone interested in this topic.
This article is a true game-changer! Your practical tips and well-thought-out suggestions hold incredible value. I’m eagerly anticipating implementing them. Thank you not only for sharing your expertise but also for making it accessible and easy to apply.
I simply wanted to convey how much I’ve gleaned from this article. Your meticulous research and clear explanations make the information accessible to all readers. It’s abundantly clear that you’re committed to providing valuable content.
I wanted to take a moment to express my gratitude for the wealth of invaluable information you consistently provide in your articles. Your blog has become my go-to resource, and I consistently emerge with new knowledge and fresh perspectives. I’m eagerly looking forward to continuing my learning journey through your future posts.
I simply wanted to convey how much I’ve gleaned from this article. Your meticulous research and clear explanations make the information accessible to all readers. It’s abundantly clear that you’re committed to providing valuable content.
Your storytelling prowess is nothing short of extraordinary. Reading this article felt like embarking on an adventure of its own. The vivid descriptions and engaging narrative transported me, and I eagerly await to see where your next story takes us. Thank you for sharing your experiences in such a captivating manner.
In a world where trustworthy information is more crucial than ever, your dedication to research and the provision of reliable content is truly commendable. Your commitment to accuracy and transparency shines through in every post. Thank you for being a beacon of reliability in the online realm.
I’m genuinely impressed by how effortlessly you distill intricate concepts into easily digestible information. Your writing style not only imparts knowledge but also engages the reader, making the learning experience both enjoyable and memorable. Your passion for sharing your expertise shines through, and for that, I’m deeply grateful.
Your enthusiasm for the subject matter shines through every word of this article; it’s infectious! Your commitment to delivering valuable insights is greatly valued, and I eagerly anticipate more of your captivating content. Keep up the exceptional work!
Your enthusiasm for the subject matter radiates through every word of this article; it’s contagious! Your commitment to delivering valuable insights is greatly valued, and I eagerly anticipate more of your captivating content. Keep up the exceptional work!
This article resonated with me on a personal level. Your ability to emotionally connect with your audience is truly commendable. Your words are not only informative but also heartwarming. Thank you for sharing your insights.
In a world where trustworthy information is more crucial than ever, your dedication to research and the provision of reliable content is truly commendable. Your commitment to accuracy and transparency shines through in every post. Thank you for being a beacon of reliability in the online realm.
Your blog has rapidly become my trusted source of inspiration and knowledge. I genuinely appreciate the effort you invest in crafting each article. Your dedication to delivering high-quality content is apparent, and I eagerly await every new post.
I wanted to take a moment to express my gratitude for the wealth of invaluable information you consistently provide in your articles. Your blog has become my go-to resource, and I consistently emerge with new knowledge and fresh perspectives. I’m eagerly looking forward to continuing my learning journey through your future posts.
Your blog has rapidly become my trusted source of inspiration and knowledge. I genuinely appreciate the effort you invest in crafting each article. Your dedication to delivering high-quality content is apparent, and I eagerly await every new post.
I’m continually impressed by your ability to dive deep into subjects with grace and clarity. Your articles are both informative and enjoyable to read, a rare combination. Your blog is a valuable resource, and I’m grateful for it.
This article resonated with me on a personal level. Your ability to emotionally connect with your audience is truly commendable. Your words are not only informative but also heartwarming. Thank you for sharing your insights.
Your blog is a true gem in the vast expanse of the online world. Your consistent delivery of high-quality content is truly commendable. Thank you for consistently going above and beyond in providing valuable insights. Keep up the fantastic work!
Your enthusiasm for the subject matter radiates through every word of this article; it’s contagious! Your commitment to delivering valuable insights is greatly valued, and I eagerly anticipate more of your captivating content. Keep up the exceptional work!
Your dedication to sharing knowledge is unmistakable, and your writing style is captivating. Your articles are a pleasure to read, and I consistently come away feeling enriched. Thank you for being a dependable source of inspiration and information.
I’ve discovered a treasure trove of knowledge in your blog. Your unwavering dedication to offering trustworthy information is truly commendable. Each visit leaves me more enlightened, and I deeply appreciate your consistent reliability.
I’d like to express my heartfelt appreciation for this insightful article. Your unique perspective and well-researched content bring a fresh depth to the subject matter. It’s evident that you’ve invested considerable thought into this, and your ability to convey complex ideas in such a clear and understandable way is truly commendable. Thank you for sharing your knowledge so generously and making the learning process enjoyable.
Your passion and dedication to your craft radiate through every article. Your positive energy is infectious, and it’s evident that you genuinely care about your readers’ experience. Your blog brightens my day!
Your blog is a true gem in the vast online world. Your consistent delivery of high-quality content is admirable. Thank you for always going above and beyond in providing valuable insights. Keep up the fantastic work!
I wanted to take a moment to express my gratitude for the wealth of valuable information you provide in your articles. Your blog has become a go-to resource for me, and I always come away with new knowledge and fresh perspectives. I’m excited to continue learning from your future posts.