Content & Blogging

You Should Use Big Data For Content Optimization: Here’s How

By John DOZUpdated:421 Comments6 Mins Read

This is an article by Amanda Sparks. She is a professional marketer and blogger, head of content department at Essay Supply. She works as a marketer for 7 years and is passionate about developing innovative and customer-friendly solutions for brand growth. When she’s free from marketing deeds, she writes posts on her blog. You can find her on LinkedIn.

Big data can seem intimidating. If you were first introduced to the concept a decade or two ago, you might think of intimidating repositories of information. Complex algorithms used to massage operational data into analytical data. That’s not the case any more. Big data is accessible to all, and there are plenty of analytical tools that lay people can use to understand the information that impacts their business, and how to act on it. One way to  use big data is to optimize your content and make it as relevant and impactful as possible.

Big Data Defined

Basically, every action someone takes online produces some data. In some cases, the information is obvious. For example, if a customer subscribes to your email letter, you collect and store data such as their name and contact information. If you access a social media profile, you may gain access to information including interests, age, gender, and marital status. There’s also aggregate data such as the types of devices people are using to access your website, how many people are watching your videos through to the end, where people are when they click into your website, etc. The totality of this information is big data, which flows through a data pipeline. It doesn’t just consist of what one organization might collect either, it’s also the data that is shared between entities.

Using Data to Target And Segment

Think about the ads you see on Facebook. What you see is unique based upon the content you consume, the moods you express, the posts that you share, and the videos that you watch. You’ve surely noticed that once you search for a product it shows up on Facebook. This is because the platform continually collects data from you. In fact, you can look at your account settings in Facebook to see how you are being targeted for advertising. The detail goes down to your presumed political beliefs, even whether or not you have a family.

Whether that is creepily intrusive or not is a matter of opinion, but you can aso collect and analyze data on your website and elsewhere to target and segment your customers. You can do this by using website and social media analytics tools. This combined with other customer data you gather can help you to understand who is most interested in your company, who is sharing your content, and who you need to make a bigger effort to reach.

This data can also provide you a starting point for segmenting your customers. This can reveal groups of people you may have never considered targeting before. For example, let’s say you own a microbrewery. You’ve been heavily basing your content on attracting the typical 21 to 35 year old ‘beer bro’. Then, you start to scratch the surface and you realize something. You’re website and social media posts are getting a lot of attention from women over 40. It turns out that they have discerning tastes when it comes to drinking, they enjoy social time out with friends, but they are beyond over going to loud nightclubs. So, the craft beer scene appeals to them. That is another marketing segment that you can consider when you’re creating new content and choosing where to share and promote it.

Understanding Data at Different Points in The Sales Funnel

Content is an important tool at every point in the sales funnel. In fact, the vast majority of content you create and share should be targeted at a specific point in the sales funnel. You can roughly break the sales funnel into the follow:

●       Top of the funnel: Content that informs people that your company exists, introduces your products and services to them, and causes them to develop positive feelings about you. This is where social media posts.

●       Mid Funnel: This is where people have definitely decided they are interested. Landing pages, marketing emails, use of influencers, and product description content and tutorials works well at this stage.

●       Purchasing Stage: Here is where the best content really is targeted at convincing customers. Product demonstration videos, testimonials, case studies, and white papers are commonly used at this place in the funnel.

With data, you can drill even deeper. The concepts listed above are generic. They are broad ideas intended to provide general content guidelines depending on sales funnel position. When you take those concepts and add big data, you can truly identify what content is actually effective in creating conversions, and pushing people through the funnel. So, instead of simply knowing that product demo videos work well for late funnel customers,  you can identify which of your videos are really performing best at that stage.

Big Data And Customer Retention

Content has value in attracting potential customers, educating them about your products and services, and convincing them to make a purpose. Your use of content also plays a role in customer retention. As with everything else, big data can help. There are several ways that you can collect data on customers after they have made a purchase to help determine whether or not they will likely be customers in the future.

The first is through direct feedback. This is simply asking customers about their experiences directly. The next is through email subscriptions. If a customer makes a purchase, then unsubscribes from your email newsletter, there could be something wrong. Then, you can use the information you have on the customers who are exiting as well as the content you are serving them to help determine why they are leaving. Perhaps you need to retarget them with content informing them about new products that may interest them. Another option is that you might need to create some educational content to help post-purchase concerns troubleshoot your products or learn best practices.

Next actions?

Big data is being used to influence the decision making process worldwide. Successful brands are using it to target, educate, persuade, and retain customers. A large part of these efforts involves creating and directing content at people during their most malleable moments. Remember that big data is available to you as well. Take advantage of this and use big data to optimize your content strategy. In fact, utilizing importers data can help you have a better understanding of your market.

analytics big data content marekting content optimization customer retention data segment target understanding
Share.
John DOZ

Related Posts

421 Comments

  23. iCelebrate Events on

    I’ll right away grab your rss as I can’t to find your email subscription link or e-newsletter service.Do you’ve any? Kindly allow me recognise so that Icould subscribe. Thanks.

    Reply
  24. Terrie on

    Oh my goodness! an amazing article dude. Thanks However I am experiencing difficulty with ur rss . Don’t know why Unable to subscribe to it. Is there anyone getting an identical rss problem? Anybody who knows kindly respond. Thnkx

    Reply
  36. amiclear official website on

    Trực Tiếp Soccer Việt Nam Vs Lebanon. Coi Truc Tiep Bong Da. Futsal Việt Namtruc tiep bong da hôm nay u22 vtv6Nếu cứ chơi như cơ hội vừa tiêu diệt Everton cho tới 3-1 bên trên sân quý khách hàng

    Reply
  37. bybit on

    Awesome issues here. I’m very happy to peer your article.Thanks a lot and I am looking forward to contact you.Will you kindly drop me a e-mail?

    Reply
  41. bounce house rentals on

    Hi, I do think this is an excellent blog. I stumbledupon it I am going to come back yet again since I bookmarked it. Money and freedom is the greatest way to change, may you be rich and continue to guide other people.

    Reply
  42. yoga school Ubud on

    Aw, this was a very nice post. Taking the time and actual effort to create a reallygood article… but what can I say… I procrastinate a lot andnever seem to get anything done.

    Reply
  43. property mallorca on

    Whats Taking place i’m new to this, I stumbled upon this I have discovered It positively useful and it has helped me out loads. I hope to contribute & assist different users like its aided me. Great job.

    Reply
  46. phong chup anh on

    It’s really a cool and helpful piece of information. I am glad that you just shared this helpful information with us. Please keep us up to date like this. Thanks for sharing.

    Reply
  47. for more information on

    Aw, this was a really nice post. In thought I would like to put in writing like this additionally – taking time and precise effort to make an excellent article… but what can I say… I procrastinate alot and in no way appear to get one thing done.

    Reply
  48. ox app suite on

    Aw, this was a really good post. Finding the time and actual effort to produce a great article… but what can I say… I hesitate a whole lot and don’t manage to get nearly anything done.

    Reply
  49. phong chup anh on

    Hello There. I found your blog using msn. This is a very well written article. I will be sure to bookmark it and come back to read more of your useful information. Thanks for the post. I’ll definitely return.

    Reply
  50. free mp3 download on

    หนังการ์ตูนหนังครอบครัวหนังตลกหนังผจญภัย Fantasy ภาพยนตร์ที่มีการผสมจินตนาการแบบที่เราๆ ไม่ค่อยเห็นในชีวิต จะเรียกว่า เหนือจริงก็ได้ เด็กๆ หลายคนชอบจนถึงขั้นติดเลย

    Reply
  54. comprar likes on

    I’m not sure exactly why but this blog is loading extremely slow forme. Is anyone else having this problem or is it a issue on my end?I’ll check back later on and see if the problem still exists.

    Reply
  56. jual lampu warning light on

    I do agree with all the ideas you’ve offered to your post. They’re really convincing and can certainly work. Nonetheless, the posts are very brief for beginners. May you please lengthen them a little from subsequent time? Thanks for the post.

    Reply
  58. Payroll on

    I truly appreciate this post. I ave been looking everywhere for this! Thank God I found it on Google. You have made my day! Thank you again

    Reply
  65. Play phrazle on

    Hi, I do think this is an excellent blog. I stumbledupon it I will comeback yet again since I bookmarked it. Money and freedom is the greatest way to change, may you berich and continue to help other people.

    Reply
  66. ruou ngoai on

    clear rose iphone case dooney en bourke pebble grain slim portemonnee gorilla pouzdro s9 plus ganni 拧aty b铆l媒 rangers bucket cappello shoes waterproof womens telltennessee

    Reply
  70. bilk extreme on

    תחילה היא מענגת אותו במציצה רטובה ולאחר מכן הוא חודר אליה אנאלי ומזיין אותה חזק חזקנערות ליווי

    Reply
  72. Top chatbots platform on

    Pretty nice post. I just stumbled upon your blog and wished to say that I have really enjoyed surfing around your blog posts. In any case I’ll be subscribing to your feed and I hope you write again soon!

    Reply
  75. Dor123 on

    If some one desires expert view regarding runninga blog then i advise him/her to pay a quick visitthis blog, Keep up the pleasant work.

    Reply
  76. Dor123 on

    whoah this blog is wonderful i love reading your articles. Keep up the good work! You know, many people are hunting around for this info, you could help them greatly.

    Reply
  86. Cordless Vacuum Cleaner on

    Hello there! I could have sworn I’ve been to this blog before but after going through many of the articles Irealized it’s new to me. Anyhow, I’m definitely delighted I found itand I’ll be bookmarking it and checking back regularly!

    Reply
  89. diebold vaults on

    I would like to thank you for the efforts you’ve put in writing this blog. I am hoping to see the same high-grade blog posts by you in the future as well. In fact, your creative writing abilities has encouraged me to get my own blog now

    Reply
  95. movie reviews on

    What’s Happening i’m new to this, I stumbled upon this I have discovered It absolutely helpful and it has helped me out loads. I hope to contribute & assist different customers like its helped me. Great job.

    Reply
  104. dentaland on

    That is a good tip particularly to those new to the blogosphere. Simple but very accurate informationÖ Thank you for sharing this one. A must read article!

    Reply
  109. Cua Nhua Composite on

    Howdy! I could have sworn I’ve been to this blog before but after reading through some of the post I realizedit’s new to me. Anyhow, I’m definitely delighted I found it and I’ll be book-marking and checking backfrequently!

    Reply
  112. home wifi viettel on

    Thẳng đá Bóng Hôm Nay, Link Coi Bóng Đá Trực Tuyến 24h kubetĐội tuyển chọn nước ta chỉ cần thiết một kết trái hòa có bàn thắng nhằm lần loại hai góp mặt trên World Cup futsal. Nhưng, để thực hiện được điều này

    Reply
  116. home wifi viettel on

    Hey there are using WordPress for your blog platform? I’m new tothe blog world but I’m trying to get started and set upmy own. Do you need any coding knowledge to make your own blog?Any help would be greatly appreciated!

    Reply
  120. Pamela Moreno on

    F*ckin’ remarkable issues here. I’m very glad to peer your post. Thanks a lot and i am having a look ahead to contact you. Will you please drop me a mail?

    Reply
  121. Mildred Jones on

    Thanks , I have just been searching for info approximately this subject for a while and yours is the best I’ve found out so far. But, what about the conclusion? Are you certain in regards to the source?

    Reply
  131. Rebecca Seymour on

    Hey there! I just wanted to ask if you ever have any trouble with hackers? My last blog (wordpress) was hacked and I ended up losing months of hard work due to no backup. Do you have any methods to prevent hackers?

    Reply
  136. family history on

    If you’d like to cease employing proxies, just clear away many of theproxies in the .Discord Free Accounts 2021 Discord Account And Passwordfree discord accounts

    Reply
  155. Valerie Harris on

    I’ll right away take hold of your rss feed as I can not to find your e-mail subscription hyperlink or e-newsletter service.Do you’ve any? Kindly permit me recognise so that I may just subscribe.Thanks.

    Reply
  158. creador de sitios web on

    hello!,I really like your writing so a lot! proportion we keep in touch more about your article on AOL?I need an expert on this area to resolve my problem. Maybe that’s you!Taking a look forward to look you.My blog post: A1 Keto BHB Review

    Reply
  170. Slot Dana on

    Hi! This post couldn’t be written any better! Reading through this postreminds me of my previous room mate! He always keptchatting about this. I will forward this write-up to him.Fairly certain he will have a good read. Thank you for sharing!

    Reply
  172. Situs Terpercaya on

    Hi! I could have sworn I’ve been to this blog before but after looking at a few of the articles I realized it’s new to me. Anyways, I’m definitely delighted I stumbled upon it and I’ll be bookmarking it and checking back regularly!

    Reply
  183. qqdewa on

    Fantastic post but I was wondering if you could write a litte more on this topic? I’d be very thankful if you could elaborate a little bit further. Many thanks!

    Reply
  187. Explore the horizon on

    Aw, this was an incredibly good post. Finding the time and actual effort to make a great articleÖ but what can I sayÖ I procrastinate a lot and don’t manage to get anything done.

    Reply
  195. Telugu Cinema Reviews on

    Aw, this was a really good post. Finding the time and actual effort to generate a really good articleÖ but what can I sayÖ I put things off a whole lot and don’t seem to get anything done.

    Reply
  206. My Car Import projects on

    This may be the correct weblog for everyone who wants to be made aware of this topic. You know a whole lot its nearly hard to argue along (not that When i would want…HaHa). You definitely put a different spin using a topic thats been discussed for many years. Great stuff, just great!

    Reply
  210. Sherilyn Ueda on

    Heya this is a superb write-up. I’m going to mail this to my buddies. I stumbled on this while searching on google I’ll be sure to come back. thanks for sharing.

    Reply
  213. hosting barato on

    I already beat the game and I’m almost done with the dex so I’ve just been trying to complete the shiny dex.Me and my buddy have a 20$ bet on if I’ll complete it.

    Reply
  215. umění on

    Greetings! This is my first visit to your blog! We are a group of volunteers and starting a new initiative in a community in the same niche. Your blog provided us useful information to work on. You have done a extraordinary job!

    Reply
  228. semenax amazon on

    Hold the line, please maxoderm reviews Goncalo Amaral was the detective who initially led the inquiry into Madeleine’s disappearance, but was removed from the Portuguese investigation in October 2007 after criticising the British police.

    Reply
  235. best nmn supplement on

    Thank you for every other wonderful post. The place else may anyone get that kind of information in such a perfect means of writing? I have a presentation next week, and I’m on the look for such info.

    Reply
  236. liposomal nmn on

    Wow! This blog looks exactly like my old one! It’s on a entirely different subjectbut it has pretty much the same layout and design. Excellent choice of colors!

    Reply
  239. phu tung gam o to on

    Hello there! I could have sworn I’ve been to this blog before but after reading through some of the post I realizedit’s new to me. Anyhow, I’m definitely happy I found it and I’ll be book-marking and checking back often!

    Reply
  240. 2024 Horoscope on

    I do not even know how I finished up here, but I thought this post was once great. I do not recognize who you’re but definitely you are going to a famous blogger if you happen to are not already Cheers!

    Reply
  248. 104.3 the fan on

    Superb post however I was wanting to know if you could write a litte more on this topic? Iâ€d be very grateful if you could elaborate a little bit more.

    Reply
  254. for additional information on

    A motivating discussion is definitely worth comment. I do believe that you need to write more about this topic, it may not be a taboo subject but generally people don’t speak about such topics. To the next! Cheers!!

    Reply
  256. autoresponders on

    Aw, this was a really nice post. Spending some time and actual effort to generate a really good articleÖ but what can I sayÖ I procrastinate a whole lot and never manage to get anything done.

    Reply
  259. 비트카지노먹튀 on

    Hello there, just became aware of your blog through Google, and found that it is truly informative. I am gonna watch out for brussels. I’ll be grateful if you continue this in future. Many people will be benefited from your writing. Cheers!

    Reply
  262. ao thun nu on

    It is in reality a nice and helpful piece of information. I’m glad that you just shared this usefulinfo with us. Please keep us up to datelike this. Thanks for sharing.

    Reply
  277. visit website on

    Hey there! I’ve been following your blog for some time now and finally got the bravery to go ahead and give you a shout out from New Caney Tx! Just wanted to tell you keep up the good work!

    Reply
  283. Melatonin Supplement on

    Aw, this was a very good post. Finding the time and actual effort to produce a top notch articleÖ but what can I sayÖ I put things off a whole lot and never manage to get anything done.

    Reply
  286. credit interest on

    Outstanding post however I was wanting to know if you could write a litte more on thissubject? I’d be very grateful if you could elaborate a little bit more.Bless you!

    Reply
  296. honda parts now on

    Hey! I’m at work browsing your blog from my newiphone! Just wanted to say I love reading your blog and look forward to all yourposts! Carry on the fantastic work!

    Reply
  304. ラブドール 爆乳 on

    ラブドール 同様のダッチワイフ詐欺から離れる方法は？ソフィアはマイケルの巨大なおっぱいの女性ですMYSEXZONEによってあなたのシリコーンのセックス人形の現実的な膣とお尻の逸脱に本当に集中する方法

    Reply
  309. online slot on

    F*ckin’ tremendous issues here. I’m very happy to see your article. Thanks a lot and i’m taking a look forward to touch you. Will you kindly drop me a mail?

    Reply
  310. 토토사이트 on

    That is a really good tip particularly to those new to the blogosphere. Short but very accurate information… Thank you for sharing this one. A must read article!

    Reply
  313. SourceForge Video Capture Tool on

    When I initially commented I clicked the « Notify me when new comments are added »checkbox and now each time a comment is added I get three emails with the samecomment. Is there any way you can remove me from that service?Many thanks!

    Reply
  315. Gacha99 on

    Heya i’m for the primary time here. I came across this board and I in finding It truly helpful & it helped me out a lot.I hope to present something again and help others like youhelped me.

    Reply
  319. click here on

    Amazing! This blog looks exactly like my old one!It’s on a totally different topic but it has pretty much the samelayout and design. Great choice of colors!

    Reply
  321. Lisa Motley on

    Giving thanks for your write-up. I know that with today’s complicated world, folks have many beliefs and this has made it to be really hard for learners just like me. However, you have made the idea very easy for me to fully grasp and I now have the awareness of the correct thing. Your own continued reputation as among the top experts about this topic may be boosted through words associated with appreciation from subscribers like me. Thanks, once more.

    Reply
  323. to read more on

    Very interesting information!Perfect just what I was searching for! “I live in company with a body, a silent companion, exacting and eternal.” by Eugene Delacroix.

    Reply
  324. 안전놀이터 on

    Hey there! I could have sworn I’ve been to this blog before but after reading through some of the post I realized it’s new to me. Anyways, I’m definitely delighted I found it and I’ll be bookmarking and checking back frequently!

    Reply
  326. see the website on

    Hey There. I found your blog using msn. This is a really well written article. I?ll make sure to bookmark it and return to read more of your useful info. Thanks for the post. I?ll certainly return.

    Reply
  336. Fitspresso on

    Hello there! I simply would like to offer you a huge thumbs up for your excellent information you have got right here on this post. I am returning to your blog for more soon.

    Reply
  346. LeanBliss on

    I truly appreciate this post. I have been looking all over for this! Thank God I found it on Google. You have made my day! Thanks again..

    Reply
  347. Emperor's Vigor Tonic Reviews on

    I’ll right away take hold of your rss as I can’t in finding youre-mail subscription link or newsletter service.Do you have any? Please allow me understand so that I may subscribe.Thanks.Also visit my blog … Gino

    Reply
  355. Cua Go Cong Nghiep on

    An intriguing discussion is definitely worth comment. I do think that you should write more on this subject, it may not be a taboo matter but generally folks don’t talk about such issues. To the next! Best wishes!!

    Reply
  363. Jax Bounce House on

    Do you have a spam problem on this blog; I also am a blogger, and I was curious about your situation; many of us have created some nice methods and we are looking to swap strategies with others, be sure to shoot me an email if interested.

    Reply
  369. to read more on

    I needed to thank you for this good read!! I definitely loved every little bit of it. I have got you saved as a favorite to check out new stuff you post…

    Reply
  371. sales books on

    Howdy! This is my first visit to your blog! We are a team of volunteers and startinga new project in a community in the same niche. Your blog provided ususeful information to work on. You have done a extraordinary job!

    Reply
  374. Willetta on

    Usually I do not read article on blogs, but I wish to say that this write-up very forced me to try and do so! Your writing style has been amazed me. Thanks, very nice post.

    Reply
  389. to read more on

    Oh my goodness! a tremendous article dude. Thank you Nonetheless I am experiencing problem with ur rss . Don’t know why Unable to subscribe to it. Is there anyone getting equivalent rss downside? Anyone who is aware of kindly respond. Thnkx

    Reply
  392. youubbe.me on

    I finally found a great post here. I will get back here. I just added your blog to my bookmarks. thanks. Quality posts are crucial to inviting visitors to visit the web page; that’s what this web page is providing. youubbe.me

    Reply
  393. best night life atrraction on

    Hi! This post could not be written any better! Reading through this postreminds me of my previous room mate! He always kept chatting aboutthis. I will forward this article to him. Pretty sure he will have a good read.Thanks for sharing!

    Reply
  406. to learn more on

    An fascinating discussion is worth comment. I believe that it is best to write extra on this topic, it won’t be a taboo subject however typically persons are not enough to talk on such topics. To the next. Cheers

    Reply
  412. Tonic Greens on

    Hello There. I found your blog using msn. This is a very well written article.I will make sure to bookmark it and return to read more of your useful information. Thanks for the post.I’ll certainly comeback.

    Reply
  418. decompression on

    Hi there i am kavin, its my first occasion to commenting anyplace, when i read this post i thought icould also make comment due to this brilliant post.

    Reply
  421. puravive on

    Thank you for addressing such an important topic in this post Your words are powerful and have the potential to make a real difference in the world

    Reply

Leave A Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.