content marketing seo
Content & Blogging

Content marketing: 5 trends to watch

By John DOZUpdated:140 Comments3 Mins Read

content marketing seo

We’re inching closer to the midpoint of 2014, and that means it’s time to reassess some content marketing practices. While there will certainly be changes – and likely some unexpected twists – on the horizon, there are also a few trends that may have staying power.

Here are five digital trends that may continue reaping rewards through 2014:

1. Google Authors

Content marketing is taking over many aspects of the Internet, but consumers still want quality information, regardless of the keywords and links we deem to be so important. As a result, the focus should always be on providing content that offers some kind of value and builds authority for the site. A great way to do this is through authorship. Forbes reported that Google is emphasizing the quality of authorship pieces to increase click-through rate, especially for in-depth articles, so it is a valuable tool for businesses to use.

Google takes article authors seriously, and so should you. Consider setting up profiles of some of the experts affiliated with your company to boost their posts. Not only will they gain more exposure in the field, thus building more clout for your company, but it could boost your content marketing efforts as well.

2. Real-time analytics

Analytics has gone a long way toward helping Internet marketers improve their efforts. Immediate feedback gives you a clear of idea of which marketing efforts are making a difference in your user engagement or on the bottom line. Content Standard noted that many websites and content distributors are coming up with new ways of tracking progress, and while there may be some glitches at first, there are also many opportunities to cash in on valuable data.

3. Guests blogs – sort of

Guest blogging is a trend that has been around for some time, but it should only continue to grow throughout the rest of the year. However, there is a catch: guest blogging as a cheap way to get links is done in content marketing. Google has said as much in the past, so it’s up to you to find new and innovative ways of using the strategy to your advantage.

Instead of focusing on pure link building, consider using guest blogging as a means of reaching new audiences. Increasing visibility to your brand can be a very good thing, and you’re also improving community outreach and exposure while you’re at it.

4. Interest targeting

Being able to hone in on interested parties is a huge boon for companies. Whenever possible, you should be promoting your content to niche groups, making it more personal – and therefore more sharable – than generic fluff. This may be difficult, but it also increases the odds of exposure to the right people. Be sure you’re taking your efforts to the next level through social media. Twitter gives you plenty of access to communicate with the specialized groups you’re aiming for, you just have to go after them.

5. Big investments in SEO

All of these trends require a significant investment of time on the part of Internet marketers. But companies need to go all in, budgeting to allow these professionals the time and resources they require to produce great content. This isn’t just about providing an online platform – marketers will need to turn their attention to social media pages, video content, impressive graphics, website redesigns and more for a unique content marketing strategy. They also need to have the freedom to attend networking events, trade shows and the like, learning all about the latest innovations in the online world and making connections to other industry leaders.

best practices content marketing Google Authorship guest blogging
Share.
John DOZ

Related Posts

140 Comments

  1. Pingback: Build brand loyalty through content marketing | DOZ

  2. Emma Baker on

    Video is a good tool to attract as many people as possible to your idea. I recently started working with such materials. I learned how to remove background vid and how to work with the background in videos in general. My videos have become much more popular and successful.

    Reply
  3. bentyl prix France on

    What’s Happening i’m new to this, I stumbled upon this I’ve discovered It
    positively helpful and it has aided me out loads. I hope to contribute & aid other
    users like its helped me. Good job.

    Reply
  45. Adriene on

    Attractive section of content. I just stumbled upon your blog and in accession capital to assert that I get
    actually enjoyed account your blog posts.

    Anyway I will be subscribing to your feeds and even I
    achievement you access consistently quickly.

    Reply
  140. puravive on

    Thank you for addressing such an important topic in this post Your words are powerful and have the potential to make a real difference in the world

    Reply

Leave A Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.