Browsing: brand management

Creating a unique and memorable brand identity in 2022 can seem like a challenge. After all, there are so many…

Twitter is a social network that is in trouble. It’s not because it lacks users. Indeed, Twitter counts hundreds of…

Welcome to the week! This week the US presidential primary circus is firmly focused on New York. On Tuesday voters…

On this day twenty-four years ago Disneyland Paris opened its doors to European visitors for the very first time. Sort…

It’s fair to say that Howard Schulz knows a thing or two about branding. The Starbucks CEO has taken a…