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All of us are used to looking up things online, whether it is a book summary or a recipe. Most of…
When you manage a Facebook page, you have to think about the quality of your fans before thinking about engagement.…
Even if you’re a talented film director, rising the numbers of views on a YouTube video requires many other skills.…
Emailing is still one of the best online marketing tool. Many softwares and online platforms allow you to send personalized…
A large world sport event such as the World Cup offers real online marketing opportunities to brands. However, before starting…
There’s a reason sites like Pinterest continue to attract users – and why so many companies are having success with…
Blog posts, infographics, social media posts, podcasts: there are so many different types of content marketing formats. But have you…
You may have heard of growth hacking. This particular kind of online marketing technique consists in combining marketing strategies and engineering…
Marketers are now using online possibilities to promote off-line events. Smartphones have facilitated this trend, and are at the origin…
Going viral has always been a major marketing goal. Actually, it is no magic trick: there are many different ways…