Author: Melissa Sunday

Today social media is a critical marketing aspect for any business. Key customers are influenced by social media daily and consumers increasingly spend their time browsing – and buying – on social channels. No business can be successful without a plan to take advantage of these willing followers and active buyers, but this doesn’t mean that just opening an account on every network your nieces and nephews mention in passing is the best way forward. You’ll need strategy, you’ll need patience, and you’ll need ideas to gets started. Try some of these on for size. Choose the best social network…