Author: Meghan Colwell

Every business loves conversions. Here at DOZ, we’ve created an entire enterprise dedicated to increasing website conversions. Attracting conversions may seem like an insurmountable obstacle in the process of business success, but it does not have to be that way. Many simple aspects of website design and product presentation can make a significant difference. Hopefully some of these ideas will provide some respite from any conversion anxiety. The likelihood of conversion ultimately depends on various sorts of optimization. Important steps include the optimization of content and landing page design. There is no denying the importance of technical optimization- namely professional…

Social media is becoming one of the most important marketing tools. Use the right tools well to ensure easy success. 1. Social media are important for all businesses, especially small businesses, because they serve as free marketing. Many tasks associated with social media campaigns are “do it yourself”. Social sites are easy to navigate, most platforms are free, and they all fill a niche. Oakland, CA, recently held a social media day to equip small business with the benefits of social tools. Read more about this campaign. 2. While most people with basic knowledge of social media can create their…

International SEO provides opportunities for company expansion and development. It allows firms to increase revenue and build connections around the world, which both builds experience and poses challenges. Despite its advantages, however, international SEO proves more expensive than domestic SEO because of the intricacies of the worldwide Web. Much like its people, the Internet varies in both language and “location,” or search engine provider. These five points explain the higher costs of international SEO, how to limit these costs, and how the benefits often outweigh the costs. In a competitive, globalizing world, International SEO is becoming more important. 1)    Hold…

In a world where 92% of Americans have a Facebook account and about 50% use YouTube, social media offers significant advantages not only to communication, but also to commerce and marketing. All types and sizes of businesses, from retailers and restaurants, to grocery stores, causes, and public transportation networks, now maintain Facebook pages. While websites remain important mediums to neatly convey larger amounts of information, social media provides a venue to communicate with and excite customers. Facebook and Twitter, most obviously among the multitude of social networks, display updates, occasional analysis, and inevitable editorial comments, similar to the dynamics of news discourse.…

When I first entered the SEO field, I immediately wondered about small businesses’ search engine competitiveness. How, for example, can a small company with a limited or developing market achieve visibility, especially in the shadow of larger competitors? Medium to large firms enjoy more secure market shares, wider access to resources, more clients, and a broader market scope, etc. Small firms, on the other hand, face higher costs, which causes fierce competition with larger peers who can offer often-lower prices. The struggles go on. Indeed online it is difficult for small businesses to achieve search engine competitiveness, because they offer…