Author: Megan Dobransky

Digital marketing agencies can be invaluable to you achieving your marketing goals, especially if you have limited internal resources—or they can be a complete waste of time, energy and money. Here are few things to keep in mind before you hire a content marketing agency. 1. What are you trying to achieve? It’s easy to say, “I need a blog!” But what are you truly trying to accomplish? Will a blog really help you reach your goals and objectives? The answer might be no, so make sure you have a good handle on what you want a digital marketing agency…

What’s the difference between journalism writing and online content marketing writing? Not a lot, actually. Journalists often find themselves making the career change to marketing or content marketing. It’s common because the two types of content writing are so similar. In fact, there are really two main differences between journalism and content marketing writing—the purpose and the audience. The Purpose There are other areas of journalism, like opinion, that exist, but that’s not what is discussed here. Basically, the purpose of true journalism is to educate the public about what’s happening in the world. It is a simple mission, so…