Author: Lina Albin-Azar

Marketing a greener perspective can rapidly become a challenge nowadays. Indeed, some companies have been (rightfully) accused of greenwashing their brand. The term ‘greenwashing’ carries along a negative connotation. It stipulates that a non-green business is marketing an eco responsible status. Although some brands are abusing the terminology and taking the dare too far, others, probably like you and I, are merely looking for ways to actually become greener. The initiative is noble-minded. And this article is aiming to give you possible lines of approach to the matter. Now that we have set our intentions, let’s dive right into the…

Last month a crypto scam was revealed: the Squid Token. This token traded on Binance is based upon the famous series Squid Game. It was, however, unapproved by Netflix. Regardless, it managed to reach a total of $2,856.65 per token before crashing five minutes later. The cause of the crash is still unknown. However, as the token’s owners were not identified, and the token itself dismissed, it was most likely a scam. What does this crypto scam have to do with digital marketing? Obviously, the crypto market is a very specific one with a high volatility. Due to all the…

Do you remember, back in 2017, when Twitter decided to double its number of characters? If you followed the trends at the time, you probably noticed that, in a year, the length of tweets did not increase. On the contrary, Twitter noticed users were using less abbreviations and being more polite. What does it fundamentally mean? It means that, when given the chance, people would rather be agreeable. Twitter has the reputation of being a zoo type of social network. This is due to the fact that Twitter disregards one’s followers on the network. Indeed, the lack of hierarchy gives…

Welcome back! Last week we talked about the first three digital marketing lessons your business can take away from Tesla’s Model 3 engine. Today, we are ending this topic with the last three lessons. Ready? Let’s go! Lesson 3.bis – Minimum constraint, maximum freedom Did we go through a whole article without talking about the fact that Tesla’s Model 3 is an electric car? Ok, maybe it was not worth mentioning… What is, however, worth mentioning, is how little time one needs to charge it and how long the charging lasts. I’ll give you the numbers: about 358 miles for…

Last Monday, Tesla passed the $1 trillion stock bar. With the launch of the Tesla Model 3 at the beginning of the year, and the rumor of Hertz’ huge order of 100.000 cars last week, the stock market drove itself nuts over the news… which appeared to finally be fake on Tuesday. Nevertheless, your business has a lot to learn from Tesla’s innovative and creative practices. In this article, we’ll take the Model 3 as an example of what your digital marketing strategy can learn from Tesla’s creativity. Lesson 1 – Transparency doesn’t mean fragility The first feature advertised in…

Last week Kanye West changed his name to Ye. Not only was Ye his surname, but also his 2018 album title. The music celebrity is currently divorcing his wife Kim Kardashian. Although he does invoke the religious influence of his name change, the fact is there seems to be a need for him not only to turn the page but to rip it off — and that’s okay. Businesses too, go through transitions. It is merely a part of life. Sometimes, brushing everything off and starting new shows resilience. In this article, we’ll talk about business identity and signs your…

As I explained in my previous post “Why Social Media Matters to Your Business”, social networks matter. However, with the dozens of possibilities, it can be hard at times to select the right Social Media Content Strategy for your business, let alone to develop the working strategy for each. Before digging into each of the most famous social networks, here are 4 golden rules for Social Media Content Strategy on multiple networks. 1. Differentiate your communities Why, this might sound strange to hear (or weird to read, whichever). How can you differentiate communities when the people you are targeting are…

As I have been busy with Varanida lately, I am still finishing up the social media articles. Meanwhile, today, I would like to talk about productivity. Many people mistake being busy with productivity. I would like to make it clear that although one implies the other, it does not mandatorily work the other way round. Indeed, when you are productive, you are busy; however, you can be busy without being productive. What is the difference between ‘busy’ and ‘productive’? For the noobies around here, Jennifer Cohen explains it in Forbes: “There is a huge difference between being busy and being…

Marketing your business does not require specific skills. All it really takes is to know each aspect and feature of your product/service and… to know the game. Presently, social media is the main vector through which you can market your business. Today, social media is the game. Whether your aim is to target individuals, professionals or companies, social media will be your magic wand for any marketing effort. With such incredible stats, no wise entrepreneur would dare disregard social networks. Let’s face it: nobody would miss out on the opportunity of reaching out to over half the world population… right? In…

Do you know the blank page syndrome? or as Wikipedia calls it, the writer’s block? It is that stare in front of your bear page. It is that pen trembling in your hands or your fingers paralyzed on your keyboard. It is that itch to surf on ideas and that urge to write out your soul when your mind and heart are too busy running out of words to figure out what they should mean. It is wanting, needing, craving to write whilst being unable to.  There are many articles and pieces of research done on the subject. I am not…