Author: Lina Albin-Azar
If you live in Europe or are a passionate football fan you are probably enjoying the UEFA Euro 2016 Championship that’s been the talk of the continent since the beginning of June. You’ve been following the group stage, are getting excited about the finals, and are still shaking your head (or is it laughing out loud?) at England’s departure at the hands of Iceland. As a true fan your only concern today is not the Brexit, the US election, or whatever is happening in Brussels, Bombay, or Brisbane. You are more likely wondering who will win the upcoming Poland vs.…
The European football championships known as Euro 2016 is full of awesome games, awesome players, awesome teams, and – yes – awesome commercials. We took a look at the major official sponsors of the football championship and the commercials they served up for viewers in Europe and around the world. Whether locally focused and reaching out to supporters of home-team France, or globally focused and selling the very best parts of the sporting scene, here’s our top ten from the ten official sponsors of the biggest football competition on Earth in 2016. 10: Crédit Agricole https://www.youtube.com/watch?v=pk2IebxdfKs As a home nation…
The NBA season is over for another year and the Los Angeles Lakers are champs again. What? You thought the Cleveland Cavaliers had won the title? Brought the championship back to Ohio? You could’ve swear that you saw Lebron James celebrating on the court, and you are sure you saw that Nike ad. Well, you’re half right. The Cavs walked away with the title after coming back from a 3-1 deficit against the regular season powerhouse Steph Curry and his Golden State Warriors. And the Lakers? Well they won the off court game, the social media game. And…
Today the music world celebrates the birthday of Jean-Philippe Smet. Haven’t heard of him? It’s no surprise. Like many would-be rock stars Smet realized early on that part of the rock and roll game was having a marketable name. Thus, just as Reginald Dwight became Elton John and Paul Hewson became Bono, Jean-Philippe Smet became Johnny Hallyday, the first and longest burning light on the French rock scene. Hallyday, though, is more than a French household name. His association, friendship, and collaborations with everyone from Jimi Hendrix to Bob Dylan, Foreigner to Peter Frampton, and any number of francophone artists…