Author: Lina Albin-Azar
Define what company culture is Not all organizations are the same. No matter how fun and attractive Zappos’ company culture may seem to be, it would not suit certain people, certain organizations, or certain industries. Do not forget that the aim of having a great company culture is not to have your employees enjoy working, but rather have everyone behave and work under the same defined values, and purposes in order to focus each person’s role, and enhance productivity. What is your culture? The first step to a great company culture is defining the culture you want for your company.…
Why You Should Develop Your Company’s Culture In the past article Famous Brands: Here Is Why People Love Them, we saw that what made successful brands successful was mainly their ability to ‘connect’ with their customers. However, before ‘connecting’ with someone, you must know how to define yourself, especially for a business. Everything should be clearly stated as you are composed of many individuals working for the same values. It is therefore important to communicate them internally to your employees as they will be the ones publicly representing you. This internal movement, and link is what we call in our jargon…
If start-ups and freelance are seen as chilled-type professions, workers in the field can undoubtedly say and prove otherwise. Although this video shows a startup’s daily life in a humorous way, there are times where the situation becomes tough. Indeed, startups do have to face tough competition, and impose themselves as market leaders starting with almost nothing. Startups have to innovate and learn to keep and increase the demand for their products and services and brand. Working in a startup does not mean the company will only keep expanding. It does not mean that one found a revolutionizing idea, and its implementation is…
The big question comes up every time: how can I improve my SEO? Indeed, Search Engine Optimization has made a lot of noise on the web over the past years. Make your content reachable, make your website accessible, use referrals, make sure users can find you, be the default choice of any search on the Internet… Let’s calm down for a bit, and consider clearly our problem. Why is SEO so important? It is impossible not to notice the tens of pages proposed by Google when making a research (not to mention that these are ‘only’ the ones the search engine considers relevant).…
Anji came to me one morning, and from his 1-foot taller, 10-years older asked me what I was thinking of Snapchat. My eyes opened wide, and I instantly started to gather up the memories I had related to this app: its sudden expansion in 2013 (all of my friends used Snapchat at this time), followed by how regular it became, and ending with me using it almost everyday to text, share, and keep in touch. Indeed, thinking it through made me realize how much of an influence Snapchat had on my late adolescence. And here it goes now: two…
Are you in love? Is there someone you want to ask out or for whom you have been cooking for? Can you think of a person you want to offer a pretty chocolate box to? Your daughter, your son, your mom, your dad, your pet, your lover…? (Actually, do not try your pet, it will make them sick.) Is there anything more universal than love? No. And Valentine’s Day – the “lovers’ day” – is, indeed, as universal as the value it spreads. From a marketing (business) perspective, Valentine’s Day is also, sometimes merely, a new opportunity to market products and make…
Tomorrow the world will assist to Trump’s inauguration ceremony as the 45th President of the United States of America. Other than the weird transition between two opposite Presidents (Obama – Trump), we can acknowledge that the current 45th did a great job in terms of marketing campaign. Indeed, the product (himself) was sold to a whole country, and the 300 million U.S. citizens are now unveiling Mr Donald Trump as a President. Here are the positions President Trump took during his Presidential Campaign, along with his promise to make America Great Again. And here is how you can, as a marketer,…
The audience you have in front of you has needs, and problems. The very reason your product exists for is to overcome these needs and solve these problems. Your business is basically offering a proposition, an alternative to the issues encountered. Although the theory is simple, and straightforward, the application is not so much. Indeed, especially when considering products or services that target many issues, the emphasis can be hard to make, and the value proposition difficult to distinguish. Overall, a marketing campaign could, and should be doing better than most of its current results. There has and always will…
Unless you currently live in Australia, don’t you feel like the days are shortening? Autumn is in, and along with the leaves falling off their branches, Halloween sparks slowly start lightening your kids’ and friends’ pupils. Indeed, it is already this period of the year. Isn’t it scary to know that Halloween account for $8.4 billion overall spending? I think not considering to take advantage of it is scarier. And the scariest about all of it would be to not know how to do so. Indeed, regardless the type of business you are working for, and your field of activity,…
YouTube is an online video support. It has over billion users which, according to the website, matches ‘almost one-third of all people on the Internet’. Indeed, everyday YouTube generates billions of views. ‘YouTube overall, and even YouTube on mobile alone, reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.’ meaning that the YouTube public is relatively young. The platform is a contemporary device as its launch was only 11 years ago. With the device’s increasing popularity, a YouTube community has emerged. Just like blog articles, YouTube videos are passed through social networks, having people share their favorite videos and…