Author: Kathy Lam

Social Media, as the name suggests, are communication platform for social purpose. Even we might not be any social media expert, we might have at least one (and up to tons) social media account where we can keep our friends posted about our lives by sharing thoughts, pictures, videos and many more. Due to the different interests and online behaviors of each individual, marketers can analyze behavioral patterns, sort them into useful data, target audience with personalized messages, and hence, achieve higher marketing ROI. This is how social media have been contributing to the growth of online marketing and e-commerce, and how social media have become one of…

Search Engine Optimization (SEO) can be a useful tool for many small and medium-sized businesses that do not have tremendous budget for paid search and paid ads. “But I don’t have any budget to hire an experienced webmaster either!” Well, here are the 5 easy steps for any search engine marketing rookies who want to do-it-yourself to improve their company’s ranking on the Search Engine Result Page (SERP). Step 1. Define Your Value Proposition This is the foremost guideline for every business. You must know very well what benefits you are delivering to your customers because this is how you are going…

A long-term relationship with customers is probably what every business wants. It helps reduce customer requisition cost, build good reputation and hence more business. But hard-selling ads and annoying social media posts do not always guarantee a happily-ever-after ending with your customers. Perhaps, content marketing is the solution to the future of business. Content + Marketing Ok, “content marketing” may be a new trendy term, but think about it, your company might have been doing this for quite some time: sharing news/updates on Facebook and Twitter; posting pictures on Instagram and Pinterest; uploading videos on Youtube, so you are “marketing”…