Author: John DOZ
Of course you have a marketing plan! Every serious business has one, right? But is your marketing plan good enough to yield huge results? It’s not easy to answer that question. If you’re not experienced in small business marketing, you might end up listing random steps in your marketing plan, with no obvious connection between them. This brings us to an important point: marketing plan mistakes. When you know how to avoid the most common mistakes, you’ll be closer to the development of an ideal plan. So let’s focus on the pitfalls before you start making them, shall we? We’ll…
What makes content go viral? If we use the most shared content or most viral Facebook posts of 2017 as examples, we can deduce that it’s a catchy tune, a practical tip or two, something that inspires, or a picture of a cute animal. These are the things that people shared the most. But they’re not the only things that achieved the coveted viral status last year. Everything from a meme to a response to someone else’s post, or a riff off a trending topic can quickly find its way to short-lived online fame. During that time-frame, the content will…
Content creation is a powerful marketing strategy and the most efficient way to raise awareness, generate leads, and drive conversion. After all, numerous reports reveal that content marketing costs 62% less than traditional marketing and generates about three times as many leads. While most marketers consider this to be an indisputable fact, there are still a lot of people who doubt the productivity of content creation. I recently searched for the phrase ‘content marketing is dead’ on Google and found a staggering 348 million results! It made me think about the whole concept and wonder if these people were actually…
Thanksgiving is one of the biggest holidays on the calendar for brands as it provides an opportunity to boost engagement with consumers and advertise their new (and discounted) products. This infographic is about Thanksgiving-related activity by U.S. brands on social from 2012 through 2017. Using a data-backed approach, we look at engaging types of content along with typical examples of each type posted by brands on Facebook, Twitter, and Instagram. While Facebook was once the preferred method of engagement, it has decreased in popularity as brands move to Instagram, which in 2017 achieved two times more engagement than Facebook and…
Backlink, as the name suggests is a link which comes back to your website from external sources. This is the reason why the term is also known as external backlinks as well as inbound links. Backlinks from relevant websites tend to result in strengthening the credibility of the website making it effective. Lack of knowledge Most of the website owners just dive into the sea of building backlinks for the website, but there are certain points that they should know before going to work with full force. The quality of the backlinks matters a lot. The higher the quality of…
In 2018, a lot of small businesses are feeling intimidated by the world of online marketing. There’s no denying there’s been a rise in competition in recent years. With so many big-name businesses seeming to dominate the digital world, it can be hard for small marketing online to even get their foot in the door, no matter their industry. Online small businesses need to find areas they can stand out, and this is where they’ll find their success. How can you market your business in a way that cuts through the noise online? This guide will show you how! Tip…
You want your company to reach all possible audiences. You want your brand to be familiar to (and loved by) all your customers. However, to achieve this reach and familiarity, you must increase your company’s visibility. It’s not enough to simply offer great products and services—you must also draw attention to them. Here’s how to do it. Understand Your Company Audience To build company’s visibility, you need to thoroughly understand your audience. Otherwise, you could spend time and resources chasing customers that have no interest in your product. Some companies are extremely successful in this realm. For example, JetBlue understands its…
According to report conducted by Statista in 2017, mobile devices accounted for 49.7 percent of all web page views worldwide. The same study suggests that global mobile data traffic is expected to increase sevenfold by 2021. With mobile usage increasing drastically, each business is having to cope with the ever-changing internet landscape. This often means organizations scrambling to create a mobile development strategy to attract and close new business. Before you find yourself scrambling at the last minute for successful mobile strategies, take the time to look at these 7 steps to secure the best mobile strategy possible. Craft Your…
Tweets by influencers marketing are 5.7X times more likely to compel people to purchase a product. In fact, 54% of women respondents in a survey by Bloglovin’ purchased a product that an influencer recommended. These are some of the statistics that show the growing impact of influencer marketing. Brands are rightly putting their money into influencers to increase their revenues. Capacity of Influencer marketing Influencers have a unique ability to captivate an audience with their content. Be it blog posts, vlogs, or social media posts, they have higher engagement with their audiences. This is far better than what a brand…
SEO campaigns flourish on the quality of content, and every marketer is well aware of it. Since content aids communication with the audience and builds relationships, it plays a vital role in creating audience engagement. Given that SEO success depends on the extent of viewer engagement, no marketer can dare to overlook the power of content. You have to create quality content that both the audience and search engines like but it is only the beginning. Moving forward, you have to ensure that the content can grab eyeballs by taking it in front of the audience. That is possible only…