Author: John DOZ
Almost every business- small and large- ran into financial doldrums in 2020 due to the economic fallout of the Covid-19 pandemic. While a few recorded massive profits, others had to declare bankruptcy or close shot for good. Though there’re no absolute guarantees of what the year 2021 holds, here’re some tips to boost your business growth like a pro. As businessperson, you could easily adapt these tips to suit the nature of your enterprise and location. Obviously, uncertainty continues to loom large over everyone- from ordinary citizens to the largest corporations. Therefore, these tips I’m providing take into consideration various…
The search landscape is in constant flux. In order to maximize your search presence, you have to stay on top of what’s working to produce the best results. Many trends in the past have become SEO myths. Therefore, it’s important to establish what will move the needle the most. Here is a list of the most important SEO trends to consider in 2021. Core Web Vitals As of May 2021, Google has stated that SEO core web vitals will be an official ranking factor. Core web vitals are metrics that can be categorized under page experience. They will consist of three…
Content marketing poses big challenges right now. Creators are competing with the overwhelming amount of content that appears every minute on the web, and being found and followed is becoming increasingly difficult. There are a lot of new tactics and technology now in use that attempt to catch consumers’ attention: videos, AR/VR, lots of presence on social media. The purpose of them is to attract the target audience. Keyword research has become a highly scientific activity. However, with all of these tactics, content marketing must be catchy enough, in order to attract enough engagement and get enough attention and backlinks…
At first glance, marketing to a foreign audience may seem like a relatively straightforward task. You take your current content and simply translate it from the source language to the language of your overseas customers, and you’re good to go, right? Actually, no. Setting up your website or marketing materials in another language takes much more than just translation. What works in your native language may not be appropriate for potential customers in a foreign market. To have your brand’s message conveyed in a completely new language, you will need expert localization services and may even need to transcreate your…
In our modern age, building a successful business is impossible without having a bulletproof SEO strategy, to say the least. If you are not online (and owning it!), it is almost the same if you don’t exist!. However, not all of us can be experts on the subject and could use some tips and tricks to help us along the way, right? Well, the first thing you have to change in order to make your business successful is your mindset, so start thinking about your website as your storefront! This way of changing your mindset will prove itself to be…
Every year, the main goal of marketers is to improve and build off of the current trends. As a result, we see updates and grand changes in video content, augmented reality, influencer marketing – as well as dozens of new trends that start dominating the market. The goal of marketers remains the same – to generate leads through content. However, the tools, tactics and content marketing trends change every single day. That being said, you need to watch out for the upcoming trends all the time. This article will tell you what you can expect from 2019 and help you…
2018 is coming slowly to its end and it means that it’s time to not only summarize the results your blog has achieved during this year, but also to start planning and researching content for the next year. Creating content consistently is the foundation of success. According to a marketing research, creating a consistent experience is a key to building brand trust, ensuring customer satisfaction and earning more revenue. Reportedly, brands that regularly invest in consistent content are worth 20% more than those that don’t. Got enough motivation to keep your blog going? We’ll help you learn where to start.…
Having an online presence for your business without a strong marketing strategy, your business is likely to join the many other dormant websites. Your marketing is what converts a mere reader into a potential lead. There are many online marketing tools, and email marketing is one of the tools that can help you generate leads. By now you should know the importance of creating great content. To help you make the best of your content, here’s a short but effective summary of the process. However, crafting great content is not enough to convert your readers into leads; you have to…
Video walls are capable of creating stunning visuals on a scale that other technology cannot match. Indeed, the times have changed, and now, the more “high-tech” you get, the cooler you become. Take for example the fact that no other technology can be used to scale visual imagery in a sports stadium, or perhaps a concert hall. Not only is it dynamic and versatile, but it’s also the more practical way to get people’s attention. The same rule applies to businesses. The result? Companies using video walls for their marketing campaigns, and in the process, getting more clients. ● Cost-efficient…
“I don’t really see myself working there but I’ll take the job anyway.” You may not be aware of it but you will regret saying this later. Not right away, maybe not even after a year, but at some point, you are going to get sick of your job because you simply don’t fit in the company’s culture. If you are looking for a new job, you may want to consider remote work. This FlexJobs review shows how easy it is to start searching for work-from-home opportunities. But there are ways to make a better decision and that is exactly…