Author: John DOZ

There is no secret that marketing has always been and still is a cornerstone of business success. Regardless of the scope and niche of business, it is marketing that helps it connect with its current and potential clients and generate profit. Today, marketing is a well-developed and broad industry that covers a large number of tactics, flows, and tools. Of course, the best results can be achieved only through consistency and an all-rounded approach that includes a combination of all marketing tools that are there. But, it’s worth saying that some flows in marketing are just more significant than others,…

Have you noticed that more and more and more of your business associates and friend are boasting about how their productivity levels skyrocketed after switching to working from home? The phenomenon is not equally present in all industries but the digital sector seems to have profited the most. We will attempt to shed new light on the impact the new coronavirus pandemic has had on productivity levels in the IT industry. Better time management One would think that time management in a home office is poor is due to numerous distractions (e.g. children, the traffic outside, something interesting on the…

If your recent online marketing campaigns are leaving much to be desired, the chances are high that you might not be leveraging the concept of media planning to its fullest extent. Virtual advertising has advanced in leaps and bounds, so it only makes sense that creating a clear-cut strategy from the beginning is the best way to ensure viable results and a higher return on investment. Still, we should first look at this concept in greater detail before moving on to examine the exact process and the associated benefits. Similar to any marketing approach, a bit of understanding will go…

With the number of people choosing to shop through their phones rather than in-store, the number of smartphone users is growing by the day In fact, more than 275 million Americans own a smartphone, of which 79% have made a purchase online using their mobile device. If you see mobile marketing as a great opportunity to grow your business this 2021, then you’re already one step ahead of your competitors. Mobile is the most efficient and effective way to reach your target audience. People today spend more than 5 hours a day on their phones. Because of this, they get…

When should you use a targeted PPC campaign and how does SEO fit into the equation? This is arguably one of the most important questions that needs to be addressed if you hope to leverage the full power of your digital marketing capabilities. Still, it seems as if online advertising has begun to represent a virtual “alphabet soup” of acronyms, abbreviations and seemingly unrelated phrases.You might be surprised to learn that while there are many differences between SEO and a pay-per-click strategy, these two tools can also work in synergy with one another to produce some extraordinary results. Let’s take…

The COVID-19 pandemic has shaken the entire world, changing our reality to an uncertain one. It’s a difficult time for everybody, particularly in the business world. The economy is stifling due to businesses temporarily shutting down operations while others struggle to adapt. One of the industries affected by this unprecedented turn of events is e-commerce. The restrictions imposed in different countries worldwide adversely impacts business profitability. E-commerce businesses are at a crucial turning point, as they face the tough challenge of adapting to this new reality. This whole ordeal is not going to be a walk in the park. Numerous…

Social media and email are two of the most important digital marketing channels in 2021, but they can only do so much on their own. Both platforms are most effective when combined with each other as well as other channels such as SMS, search engines, push notifications and more you can read at Roofing Marketing Pro blog. In this article, we’ll cover some of the most effective ways to combine social media and email in your digital marketing campaigns. These tactics will help you get more out of each channel’s strengths while leaning on the other to balance out their…

It’s easy to answer the question, which reasons make branding more important than ever? Just think about the last three products you bought. Are they branded? Did the brand influence your purchasing decision even a little bit? Well, there you go. But that doesn’t answer the question: Why is branding more important than ever? Or enlighten you about how to brand your own business and why you absolutely have to if you want it to succeed. For those answers, we have to dig a little deeper and discover the well-kept secrets of branding and how it convinces people like you…

When talking about user experience, beginner web designers tend to focus on what’s happening on a particular web page. While this is a crucial element that should be optimized, UX strategies should focus on other things, such as your email strategy and Google listings. Every part of the end-user interaction with your business is influenced by UX. To get the most out of proper design principles, you need to combine them with your SEO strategy. A project manager must understand the correlation between good UX principles and SEO results. The question is—how can you apply UX principles to improve your…

Google having over 90% of the search engine market share worldwide, ranking on Google may seem like a task for website owners online. With over 3.5 billion searches a day and 1.2 trillion searches per year, searchers run to Google for everything and anything. It is important to note that Google’s algorithms are continuously changing and updating as they are getting smarter. Remember, Google is not focused on penalizing websites for no reason. Their main goal is to ensure they provide the highest quality and the most relevant search results to their users. So in order for you to increase…