Author: John DOZ

The following post was contributed by Meghan Mabey, online marketing expert on DOZ. By developing an online marketing campaign to promote your product or service, you can significantly improve your consumer reach and cultivate a more personal relationship with potential customers at a far lower cost than you can with mass marketing. Internet marketing is becoming more and more popular among companies around the world, as they discover the benefits of promoting their product or services online. Unlike mass marketing, which succeeds in piquing the interest of local audiences through ads in newspapers, radio spots and billboards, internet marketing allows you…

Jessica Smith is the Editorial Executive of Postific, a free social media management and marketing platform created to help businesses increase social engagement and reach more customers. Learn more about Jessica by following her on Twitter and on Google. Effective SEO (Search Engine Optimization) involves getting your website on top of the search engine results. Over the years, a lot of changes have been implemented that affect Search Engine Optimization and experts have to cope with these by coming up with strategies that adhere with algorithms, while at the same time still managing to drive results. One of the most…

Unfortunately, having a successful social media marketing strategy is not as easy as simply throwing content online and waiting for people to react to it. If that were the case, every company’s content marketing strategy would be a winner. The truth is, what, where and when you post can have a huge impact on your social media marketing outcomes. If you’re ready to use websites like Facebook and Twitter for more than just keeping up with friends, read on. What should you post? In terms of what types of content you should post online, you’ve got a lot of options.…

Julie R. Neidlinger is an artist and private pilot with her own blog, the Lone Prairie Blog, which she has been writing for 13 years. She is also a blogger at @CoSchedule, a social media editorial calendar for WordPress. You can find her on Twitter @JulieNeidlinger The idea of planning out all of your content doesn’t sound very sexy. It sounds stifling, like you’re killing off creativity and spontaneity. Bloggers, particularly when under pressure, are a “fly by the seat of the pants” group. When it comes to our content, we default to winging it. Well, that’s not going to…

So you want to enter the rewarding world of social media marketing? The good news is you may be ready to do so, even if you don’t think you are. At least, that’s what online marketing expert Michael Hyatt recently told The Tennessean. When it comes to using social media for marketing purposes, Hyatt said you don’t need to overthink it. Some may raise an eyebrow at this statement, but Hyatt’s track record speaks for itself. In addition to becoming a New York Times bestselling author thanks to his 2012 book “Platform: Get Noticed in a Noisy World,” the expert…

Weird Al Yankovic is by no means a fresh face in the music industry. The musician has been parodying hit songs by the likes of Michael Jackson, Madonna, Nirvana and Lady Gaga for several decades now, which makes his recent surge in popularity all the more meaningful. While the attention Yankovic is receiving may seem unexpected to some, it should make perfect sense to those who are aware of the strategy surrounding the release of the musician’s latest album. It’s also loaded with tips you may be able to use in your company’s content marketing strategy. Here are a few…

By now, successful professionals understand that social media websites like Facebook and Twitter are more than just places to share photos of their latest meal. If you’re not among these individuals then it’s time to take advantage of these popular platforms and embrace the power of social media marketing. Here are a few steps you can take to increase engagement with your customers and quite possibly boost your profits. Represent your business with a smile Establishing one or more social media pages allows you to go one step beyond your company’s website. Whether you’re on Facebook or Twitter, you can…

When you first began producing content for an online marketing strategy, you might have had grand plans about how you would instantly shoot to the top of search engine result pages. However, the reality may be drastically different from your dreams. So what can you do to improve practices? The first step is to identify what you may be doing wrong – and that requires some serious thought and reflection. Here are three reasons why you may not be seeing the results from content marketing that you expected: Your audience is rolling their eyes Maybe the content you’re putting out…

Being a content marketing professional means that you always have to look toward the future. Previously, this focus on the unknown has led to some innovative new types of content, and that trend shows no signs of slowing down. As a result, anyone working in the field needs to be prepared to handle the unexpected twists and turns the industry takes. Are you prepared for interactive marketing? What’s next? Scott Brinker, the creator of a popular marketing-technology blog, recently spoke to Venture Beat about the future of content marketing. He noted that, in the past, the industry has seen waves…

There’s a reason sites like Pinterest continue to attract users – and why so many companies are having success with the unique visual elements medium. Images are an integral part of any website, but they frequently go overlooked by businesses – to the detriment of an organization. Photos, illustrations, infographics and logos are all important aspects of a site, and as such, they deserve just as much attention and strategic thinking as your traditional search engine marketing. Create your visual brand First thing’s first: You need to decide how your brand will come across visually. While you may already have…