Author: John DOZ

This is a guest post by Leah Cooper. She is a professional writer and editor at AussiEssay. She writes about different topics in such spheres as e-learning, content marketing, blogging, self-development and freelancing. Feel free to follow her on Facebook and Twitter. Someone decides to share their music with the world. They post videos on YouTube and they get few positive comments. What else do they get? Tons of hate. A writer publishes a book. Some people love it, but others post devastating comments on Goodreads, saying this publication is another proof that contemporary literature has no value. It seems…

This is a guest post by Damien Kici. Damien is an all-round Digital Marketing professional with a keen interest for innovative technology. Although audio engineering is his true passion, writing about emerging tech trends and gadgets satisfies him just as much. You can find Redline on Facebook, Google+, Twitter, and LinkedIn. Your website is one of your most valuable marketing channels. Not only is it a vending platform but it also tracks individual consumer behaviors that can be applied to your overall marketing plan. This is why proficient web design is crucial to increasing your conversion rate. When we mention conversion…

This is a guest post by Noddy Eruchalu; a co-founder of Volleyy which is on a mission to save inboxes from terrible emails. To accomplish this, he watches local news religiously to stay updated on what the people want, and occasionally hangs out on the internet. Speaking of the web, come loiter with him on Facebook. We’ve all heard how challenging building a company can be. But we don’t always hear how the company building process changes founders and the things they know. Today I’m going to do just that; I’ll share the lessons I’ve learned while building and pushing an email marketing startup,…

This is a guest post by Derek Iwasiuk. He is the owner of a top marketing company that offers personalized services in SEO in San Francisco. He also spends time helping young entrepreneurs turn their ideas into successful businesses. You can follow him on twitter @Diwasiuk. Most of your customers are on social media. It is your duty as an entrepreneur to reach out to them. According to the Salesforce Marketing Cloud social advertising benchmark data, social media advertising is a relatively low-cost method you can use in customer acquisition. It offers great benefits, more so to the startups who…

This is a guest post by Sandra Christie. She is a social media writer at iDigic.net who also contributes for hundreds of other blogs. Her articles predominantly focus on social media marketing and are widely followed by readers from all over the world. More than  55 million photos are shared on Instagram to a very active base of users every day.  That is quite the number any entrepreneur would love to market to. It is the most rapidly growing social media platform as well. More than, 36% of marketers use Instagram to push various products from popular brands. But marketing on Instagram…

This is a guest post by Amy Cowen. Amy works as a content marketing strategist and manages a talented team of content writers at Aussiewriter, always trying to find new ways to maximize the commercial impact of content. Feel free to contact her at Facebook or Google+. Content is one of the most powerful tools that a marketer has at their disposal – if done correctly. Engaging articles, informative e-books, revealing case studies – all of these can prove to be a real boon to your content marketing efforts. Their goal, however, should always be to capture more business and more…

This is guest post by Lyndi Catania from the marketing team Always Found at Huemor, a web design agency located in Farmingdale, New York. She previously wrote for DOZ about St. Patrick’s Day event marketing. All marketing professionals should know the benefits of creating strategic plans for events and holidays, but there seems to be some events that are falling in-between the cracks. One of these events is wedding season, one of the few events that has a lifespan of a few months every year. Wedding season typically goes from April to mid October. It’s not to say that your marketing strategies…

Joan Selby is an ESL teacher and a content marketer at Edugeeksclub.com which provides online assistance to students and supports them. Former CalArts graduate and fancy shoelover. A writer by day and reader by night. Giving creative touch to everything. Find her on Twitter and Facebook There is nothing easier than starting a blog, but it takes a little more effort to make it successful. The trick is to get people to read it, and of course, that means interesting and engaging content. It is not as hard as it sounds, as long as you follow the following tips. #1: Follow…

This is a guest post by Patrick Godknecht, a successful entrepreneur and business owner. He operates an online marketing agency, PDGWorldMarketing.com which serves professionals, entrepreneurs, corporations and businesses, no matter how big or small. Managing one social media account can become tedious. Increase that number to five and you will quickly find yourself overwhelmed. Not only is there a lot to do, but most of it is pretty mundane and boring. Some businesses spend more than 40 hours a week on social media marketing. What are they doing with their time? Posting content to several social media sites. Gathering and…

This is a guest post by Ricardo Nunez. He is the founder of lusosystems.com, a firm specializing in professional SEO services focused on getting results. You can follow them on Twitter here. Online technology and the internet allow global presence for any business. Effective digital marketing strategies as well as a broad range of innovative marketing tools available online can create and enhance the brand of any global business or organization to enable it to reach new geographical markets around the world. This results in not only greater brand exposure but increased profit potential and the ability to have a…