Author: John DOZ
The General Data Privacy Regulation (GDPR) came into force on 25th May 2018 and has significant implications for marketers, and how organisations obtain, store, manage, or process the personal data of EU citizens. Research conducted by the HubSpot team revealed that only 36% of marketers had heard of GDPR, and 15% of companies have done nothing to comply with the regulation. The GDPR will apply to any organisation controlling or processing the data of EU citizens, even if they are based outside of the EU. Potential penalties for non-compliance can be severe, and companies may incur fines of up to…
Creating a unique and memorable brand identity in 2022 can seem like a challenge. After all, there are so many brands already and almost everything you can think of has been done before. That being said, there are still ways you can make this work. Hence, here’s how to create a unique and memorable brand identity in 2022. #1 Understand Your Audience First of all, you have to understand your audience. Unless you understand who your target audience is, you can’t possibly create a brand identity that will be appealing to your customers. Moreover, you might end up targeting the…
Humans have always been highly visual beings – and now, we’re spending quite a fair amount of time looking at moving images on screens. When trying to promote a brand online, you need to take this fact into careful consideration and make sure that your website is as visually appealing as possible. Your product or service may be the best solution in the world, but if your online presence is underwhelming, you won’t get to see that many conversions. With that in mind, let’s take a look at seven visual tactics to boost your landing page, along with some great…
To promote your company on the Internet, there is no need to explain: you must use link building. You realize the incredible importance of links for traffic increase and lead generation. But as the industry develops, it’s getting harder to obtain quality backlinks. The peak of scamming activity has discredited the same concept of external links, and many site owners are scared to use them. It doesn’t mean you should give up the idea itself. You just need to think outside of the box. First, learn about upcoming tendencies in Content Marketing. It will give you the overall picture of…
Google Analytics can help you track your progress in real-time: And let’s face it, you don’t want to become a statistician, but it’s important to keep an eye on the numbers. And the best way to do this is to have your page views automatically fed into your Google Analytics dashboard. Not difficult, right? But while most web hosts will let you connect your website with Google Analytics, many WordPress site owners don’t know how to make the most out of this integration. Let’s see what all you can do with Google Analytics integration with your WordPress website. Obtain audience…
Considering that 89% of marketers state that email marketing is their primary lead generation channel, and 72% of American adults prefer companies to communicate with them via email, as marketing managers, we should be experiencing unprecedented success with our email marketing campaigns. But sometimes, we’re not. Why? Usually because people are prone to confusing tools with strategies. Buying a subscription to an awesome email marketing web app simply isn’t enough. You need to use it, and you need to use it well. When your email marketing is in sync with your customer lifecycle, it can be exceptionally rewarding. There…
Whether you are a bustling business that has been around for years or a startup just hitting the market, Instagram absolutely must be a part of your marketing strategy. There are over 800 million active users each month, which means that you have millions of potential customers right at your fingertips. With a few easy hacks, you can access those users and get free followers on Instagram fast. Want to know how to grow your Instagram followers? It will take a bit of strategic planning and aggressive engagement with your potential customers. Luckily, there are a lot of tools that…
Despite all the technical advances of the last 30 years, email remains one of the most important tools in a marketer’s success kit. This is why deliverability is so important. That said, all the skilled writing, beautiful email design, and brilliant call-to-actions aren’t worth a thing if your emails aren’t reaching the target audience’s inboxes. To that point, we’ve put together a comprehensive guide on how to improve email deliverability. The goal is to get you to think like an ISP – an Internet Service Provider. As you’ll see, the first step to doing that is to understand…
Online marketing plays a vital role in this contemporary era. In our new digital age, social media marketing platform is on the rise and has become an indispensable platform for any business to create brand awareness in today’s competitive market. When it comes to marketing a product/service, building relationships with people, engaging with their prerequisite and providing value and sharing stories make your brand spark on online marketing platforms. Remember, Brand Recognition Markets YOUR BRAND. So how can you attract customers through social media marketing effectively? There are several ways to market your brand and amplify business productivity and audience…
2021 is coming to an end… To help you transition from this year to the next, we are going to explore a step by step process to organize yourself as a small business. You have probably already read tons of articles related to this topic. This is why we are making it a little different this time. We are not going to talk about specific organization tips (you can find plenty all over the internet). Instead, this article will be about ways to organize your ideas and how to implement them as a small business owner. These tips are derived…