Author: Dylan Kissane

It’s Valentine’s Day and the DOZ team is gearing up to celebrate in style. What’s on the menu? Well everything from walks on the beach to romantic dinners, a trip to the cinema and cuddling on the couch. What a romantic bunch of software developers, marketers, salespeople, administrators and, yes, even content creators we are! To get a taste for what’s on the V-Day menu for Team DOZ this year, I polled them on two questions: Their ideal Valentine’s Day surprise; and The ideal Valentine’s Day gift. To be honest, a few of the team were a little coy in…

Google Trends is a powerful tool for understanding what consumers, businesses, and anyone else searching for information on the world’s most powerful search engine are looking for. The Mountain View giant shares some of its incredible data trove with the world, allowing them to search for keywords, events, trace changes in tastes, and predict future tastes using nothing more than an assessment of billions of preferences expressed via keywords. Ahead of the most romantic day of the year, we took a look at some of the Google Trends related to Valentine’s Day. We didn’t go into this blind; we had…

All this week on The DOZ Blog we’re celebrating love. It’s nearly Valentine’s Day so we’re in the mood for roses, chocolates, candlelit dinners, and romance generally – who isn’t, right? But we also want to share the love, and that’s why we’re curating some of the best content this week on the subject of love. Today we’re looking at strategies for getting your customers to love you, tomorrow we’ll look at how holidays like Valentine’s Day appear in search queries by diving into Google Trends, and come Friday we’ll be revealing how the DOZ team will be spending their…

All this week on The DOZ Blog we’re celebrating Valentine’s Day. Today we dive into one of the social networks that has done so much to bring people closer and, yes, sometimes drive couples apart: Facebook. In recent weeks Facebook has revealed some incredibly interesting research from its internal labs. There was a study that demonstrated that people who communicate online feel better than those who are online but not communicating with others. There was research reporting that more gay Americans are coming out on Facebook than ever before. There was even a report on online laughter with a compelling…

Welcome to the week! How was your weekend? Did you get away from the computer for a day or two? How about a couple of hours? Sometimes the weekends energize us, and sometimes they seem to be just two workdays we spend outside of the office. No matter how you’re feeling on this Monday morning, however, you can kick start the new week with The DOZ Blog. Standing with Rand As the race to the White House continues some of the candidates are beginning to fall by the wayside. One of the most recent to bow out is Senator Rand…

All this week on The DOZ Blog we’ve been recognizing Black History Month. We’ve profiled a leading black voice in social media marketing, Sean Gardner, we’ve looked at ways in which marketing can be tailored to African-American audiences, and we’ve taken a retrospective look at eight startups that got national recognition when they headlined CNN’s Black in America documentary, The New Promised Land. Today we complete our week of posts with a taste of the zeitgeist ripped straight from the most immediate of social media channels, Twitter. At DOZ, and despite the recent waves rushing through the C-suite, we’re big…

In 2011 CNN aired the fourth part of their Black in America documentary series. Titled The New Promised Land, the film took viewers to Silicon Valley and introduced them to a group of black entrepreneurs chasing their dreams at the NewME Accelerator. This startup accelerator specifically was developed to help African-American digital entrepreneurs secure funding to establish their businesses, and a number of promising businesses were highlighted by CNN correspondent Soledad O’Brien and the Black in America team. Now, in 2016, and during this week where The DOZ Blog recognizes Black History Month, it’s time to see what has become…

This week on The DOZ Blog we are recognizing Black History Month with a series of posts looking at marketing to the African-American community. Yesterday we profiled social media marketing icon Sean Gardner, and we’ll post later in the week about eight Silicon Valley startups highlighted in CNN’s Black in America series as well as giving you our list of the black voices to follow on Twitter. Today, though, we dive deeper into the marketing process itself, uncovering some strategies and tactics for reaching out to African-American consumers and connecting, engaging, and converting those consumers into buying customers. If there’s…

All this week on The DOZ Blog we are recognizing Black History Month with a focus on marketing in the African-American community. In today’s post we profile one of the country’s leading black marketers, Sean Gardner, and examine the enormous impact he has had not only on marketing, but also on the wider African-American community. Stay tuned tomorrow when we examine the ways in which marketers can optimize their campaigns to reach African-American consumers, and later in the week we’ll look at some African-American startups, and provide a list of African-American marketers you simply must follow on social media. Apple,…

Welcome to the week! I’m in a good mood this morning. No, really. This is a Monday I am going to crush, a Monday I am going to make my own, a Monday that is going to beg me for mercy by lunchtime. What about you? Are you ready to own Monday, or are you going to let Monday own you? If you’re ready to show Monday who is boss, start your day and your week off right by clicking though the links in today’s post. Get Going and Get Growing Everybody wants to grow and it’s even better if…