Author: Dylan Kissane
Welcome to the week! The weekend is over and we’re back to work and hoping that Google hasn’t messed with Gmail again. If you missed the story at the end of last week, Google decided it would be kind of funny to add a Send + Mic Drop button to their popular email interface. Clicking the button would send the email, plus a GIF of a Minion dropping a mic, and archive the conversation – just the thing that you want when emailing your boss about their promotion or landing that big client, right? Google has a history of getting…
When social media marketers think images, they usually think of Instagram and Pinterest. But if they are looking to go viral, hit the front page of reddit and Fark, and see their audience explode then they should be thinking of another social image-sharing site. Namely, Imgur. The bootstrapped image sharing site was launched in 2009 and in the years since has grown to be the image sharing site of choice for social bookmarking sites and social media channels alike. While originally facing heady competition from other sites like Photobucket, Image Shack, and TinyPic, Imgur was able to break through and…
You take something complicated and make it simple to understand. Then you make it beautiful, shareable, and release it to the world. Yes, I’m talking about infographics: the tall, colorful, information-rich images that help even an amateur understand a concept or topic in seconds. Infographics are increasingly popular amongst content marketers and even more so among social media users where quality infographics are shared time and again. And with every share comes additional exposure for your site, your business, and your brand. But just how much do users like infographics? And what sort of figures stand behind claims that infographics…
Welcome to the week! We’re back after Easter. Sort of. Thanks for the magic of scheduled posting, WordPress, and Buffer we’re here…but we’re not here. Confused? Don’t be. We’ve written before about the power and opportunities that marketing automation offer businesses and brands so whether it’s a long term plan or just a way to allow the marketing team to take a three-day weekend at Easter (thanks, boss!) it’s worth investigating. Also worth investigating? Our marketing must-reads for this morning here on The DOZ Blog. Sure we might be lazing around home and arguing with ourselves over whether to…
Happy Easter! Spring has sprung and it’s time to celebrate with some Easter chocolates and plenty of fun and games with the DOZ team. As regular readers of The DOZ Blog would know, DOZ works with clients around the world – 21 countries and counting right now – and all of those countries celebrate holidays in a slightly different way. We know that the New Year is not celebrated quite the same in China as it is in Australia, and that the Fourth of July is a national holiday in the US, while meaning very little to someone in Germany.…
A common tradition across the world at Easter is the Easter egg hunt. Children wake early, grab their basket, and take to the garden to seek out the chocolate eggs that the Easter Bunny has hidden during the night. Some time later the children will return with smiling faces, full baskets, and start work on the chocolate-induced coma that should keep them quiet all afternoon. But not in Australia. In Australia the Easter Bunny has a rival, or perhaps a companion, known as the Easter Bilby. And the story of how that Easter Bilby came to be, and how the…
My memories of Easter in Australia revolve around a chocolate bilby. And if the word ‘bilby’ is a new one to you I’m not surprised. The Easter Bilby is a native Australian animal that looks something like a cross between a rabbit and a bandicoot. It has long ears, a long snout, a long tail, and it’s nearing endangered animal status. If you’ve never seen one before you’d think it might be related to a bunny, but its actually a marsupial and only found in Australia. And each year people are pleased to find a chocolate bilby waiting for them…
Welcome to the week! The stores are chock-full of chocolate bunnies, eggs, and Star Wars characters which can only mean one thing: Easter is right around the corner. In these last couple of days before the cocoa-induced comas arrive we’re welcoming the spring, celebrating ten years of Twitter, and helping readers of The DOZ Blog target the customers they seek with some effective event marketing tactics. If you’re ready to get started with another big week of digital marketing and communications, read on! Twitter Turns 10 One of the best known social networks around turns ten years old today. Twitter,…
So another St. Patrick’s Day is in the books and as the world wakes from its collective hangover we’re taking a look back at some of the best, most creative, and humorous St. Patrick’s Day digital marketing from across the week. The World Goes Green Global landmarks went green for St. Patrick’s Day everywhere from the leaning tower of Pisa to the Great Wall of China and the Eiffel Tower. The landmarks made for spectacular images – check the video below. Irish on Instagram Some posts on Instagram played with the Irish leprechaun to hilarious effect. https://www.instagram.com/p/BClW6E2QnUm/ https://www.instagram.com/p/BDCenizQndw/ The Green…
Happy St. Patrick’s Day! It’s the one day of the year when everyone pulls on something green and wraps an arm around a random stranger before explaining how their second uncle’s ex-wife is Irish and, ergo, this is a very important day for them to be drinking before noon. Here at DOZ we aren’t breaking out the stout before lunchtime but we are taking a moment to celebrate the ‘wearing of the green’ and enjoy the festivities that make every St. Patrick’s Day an event to look forward to. An Irishman on the Team You probably already know that DOZ…