Author: Dylan Kissane
It’s Super Bowl Week here at DOZ and, being the media and marketing junkies that we are, we can’t wait for the game – if only for the ads. Super Bowl advertising is a major financial commitment on the part of national brands, with 30 second spots going for as much as $4.5 million this year. Globally renowned agencies fight for the chance to showcase their skills in front of an audience of more than 110 million Americans, and many millions more around the world. Traditionally the high cost of television advertising at the Super Bowl has left no place…
The Great Southern Land is heading into a long weekend as those in the land known as ‘Oz’ celebrate their national holiday, Australia Day, on Monday. Australia is well known for beautiful beaches, untouched natural wonders, and its ice-cold beer. But like any other Western country, there is also a strong marketing and media sector serving a trillion dollar economy and some of the work emerging from the land Down Under is truly world class. Consider the following Cannes Lion winning campaign from Australian agency McCann Melbourne http://youtu.be/Chiy7l7D1rk When it comes to marketing news and content there are many great…
The global tourism industry is big. Really big. Like seven trillion dollars a year big. Around the world countries, regions, and cities fight for their share of this thirteen-figure total. Of course, a whole lot of this money is generated in and around the major global tourist destinations like London, Paris, and New York City, and rising stars Bangkok, Singapore, and Dubai. Marketing campaigns for these cities can quickly become iconic – consider New York City’s “I ❤ NY” that began back in the 1970s – and suck a lot of the oxygen away from the competition. If you are…
This coming weekend will see millions of Australians relax and celebrate their national day in the hot January sun. If they are not watching the traditional Australia Day cricket test or drinking a few beers at the beach, there’s a good chance that most Aussies will be enjoying a barbecue with family and friends. And if they are barbecuing, chances are the meat on the flame will be lamb. Why lamb? Well for the last ten years Meat & Livestock Australia (MLA), the industry group that provides both R&D and marketing support to lamb growers in the country, has produced…
Yesterday was Martin Luther King, Jr. Day in the United States. One of just eleven federal holidays in the US, it is named in honour of the great civil rights leader, Nobel Peace Prize laureate, and orator who inspired a generation of Americans to come together in peace, its celebrated on the third Monday of January each year. While King electrified a country in the early 1960s, he is perhaps best known for the speech he delivered on the steps of the Lincoln Memorial at the March on Washington on August 28, 1963. Thanks to a stirring refrain in its…
The internet is awash with valuable information. You can read it, watch it, listen to it, and share it, and all without doing much more than opening your laptop or swiping the screen of your tablet. Technology is grand and the chance to have almost anything you need not too much mire than a couple of clicks or taps away is a blessing to be sure. Sometimes, though it’s easier on the eyes to kick back and search for knowledge in an old fashioned book. Whether reading more is one of your New Year’s Resolutions or whether you just want…
Acrolinx are specialists in creating great content. The company works with major clients in creating more engaging, more findable, and more responsive content. With a client list that includes tech industry giants like Google, Dell, IBM, Cisco, and Intel, Acrolinx are established leaders in creating content that works or working with you to help optimise the content that you turn out in-house. Recently Acrolinx released an eBook detailing their approach to content creation, optimisation, strategy, and management. In a tightly packed 26 pages Acrolinx offer a wealth of ideas and strategic directions to consider. It’s an ebook worth downloading and…
You may never have heard of Mark Goodson but it’s almost certain that you’ve heard of some of the TV shows he produced in his 50 year career in American television. Born 100 years ago on this day in Sacramento, California, Goodson was the mind responsible for bringing such winning TV recipes as The Price is Right and Family Feud to screens in the US and around the world. All in all Goodson produced more than 50 different game shows before retiring at the age of 76. Goodson, along with partner Bill Todman, was known as a ‘gameshow guru’, responsible for…
One of the challenges that any content creator faces every day is finding the time and space to create content. Whether you are trying to craft the perfect marketing message in 140 characters, determine the most effective image/copy combination for a Facebook post, or working on a longform piece that will add evergreen value to a corporate blog, you need time to create best practice content, and you need space in your day, too. Finding that time and space means getting organized, and unfortunately this is one area where creative types often fall into difficulty. Here are five ways you…
A few months ago hardly anyone outside of Baltimore had heard of Adnan Syed, Hae Min Lee, and Jay Wilds. Today, thanks to the success of Sarah Koenig and her groundbreaking Serial podcast, Adnan, Have Min, and Jay are household names across the world. The 12-episode series saw hundreds of thousands of people log on, subscribe, download, and follow Koenig as she explored the twists and turns of a decade old murder case in Maryland. The Guardian called Serial “a new genre in audio storytelling” but, at it core, it remains a podcast, one of many thousands competing for the…