Author: Dylan Kissane
Every social network is a little bit different. Sometimes you post, sometimes you pin, and sometimes you tweet. You might be able to post only images, only videos, or maybe both. You might be limited to as little as 140 characters or as much as 100MB of video. Your images need to be sized differently, filtered in the app or not, and uploaded from a smartphone, a PC, or maybe even both. But what every social network has in common is security. For every account you’ll have a login that consists of a username and a password. Maybe your username…
We’ve written a lot about social media and business in the past but we haven’t always focused on the B2B community. While the advantages of reaching out to consumers by a B2C business are clear and should be straightforward, for a B2B enterprise some different realities might have business owners wondering if investing in the social space is the best option. After all, is anyone really convinced to make a B2B purchase by a tweet or a Facebook post? And is LinkedIn really good for anything other than filling your inbox with emails about people you don’t really know that…
In the United States there are two political parties with a real shot at winning the White House: the Republicans and the Democrats. Sure, there are some minor parties that will make it onto the ballot in one or more states like the Green Party or the Libertarian Party. But not even these parties content that they have a real shot at governing. When it comes to putting someone into the Oval Office, it is going to come down to a choice between two parties. In Australia, things aren’t quite as simple. Three ‘Problems’ with Australian Elections Elections are somewhat…
Welcome to the week! It’s Memorial Day in the USA and so many of our regular readers will be taking a pause from work to remember the sacrifices of those who have work the uniform of the United States armed forces. For others around the world, though, Monday has arrived with its typical weight after a weekend in the sunshine. Now it’s back to the office, back to the screen, back to that corner of Starbucks where the noise is diminished but not totally gone, and just perfect for working. Wherever you are starting your week – or even if…
Take a planet of 7 billion people, connect them all together, add a bunch of sites and applications, and see what happens. Yes, that’s the internet of today. Well, sort of. Not all of those 7 billion people are online, and not all who are online are as connected as they could be (I’m looking at you, China). But more and more the world is increasing in its interconnectedness and the interactions that take place online every day are more numerous and more important than ever. Hardware like fiber optics can also upgrade and improve our internet speed and reliability…
You’d think by now that we wouldn’t need to write a post explaining what Facebook is. After all, Facebook counts more than a billion and a half active users, generates more than 4.5 billion likes from its users each month, and has spawned an ecosystem that counts more than 10 million other sites using its like and share buttons to boost reach and engagement. What’s more, it’s not as if Facebook is a site that has received scant attention here on The DOZ Blog. In just the last few weeks we’ve looked at Facebook video, how to disrupt a Facebook-like…
Welcome to the week! Another Monday and another chance to drive home a run in the great baseball game of marketing. Are you going to watch the pitch fly by or are you going to look the pitcher in the eye, point to the left field stand, and get settled in the batter’s box ready to knock one out of the park? Every Monday really is a chance to start fresh with content to create, social media to manage, communities to reach out to, and strategies to put into place. For the next five days you can put your head…
Welcome to the week! Today is the birthday of Olga Korbut. Not a name that’s familiar to you? Well in 1972 Olga Korbut represented the Soviet Union at the Munich Olympic Games, leaving her competition behind to walk away with three gold medals in women’s gymnastics. Korbut was known as the ‘Sparrow of Minsk’ and her tiny frame – just 4’11” and 82 pounds – was capable of the most incredible gymnastics moves. She took a sport that was then dominated by older, larger athletes and redefined what it meant to be an Olympic gymnast. Instead of focusing on artistry…
It’s a Twitter takeover. That’s how Politico described how presidential candidate Donald Trump’s use of the social network that excels in real-time and breaking news. With more followers and consequentially a social megaphone that is far larger than anything his rivals in either party can access, Trump has made this presidential election cycle more ‘social’ than ever. As the nominating conventions approach and election day draws ever closer, Politico analysts (they are the ones responsible for the graphs and charts in this post) looked at the myriad of ways that Donald Trump is outplaying al of his rivals on the social…
Everyone here on the team at DOZ has hobbies and interests outside of work. Some like to play soccer, others prefer to support soccer teams (all that running around can be a pain, right?), some are photographers, some ride motorcycles, and some DJ in their spare time. We’ve got free climbers and dog lovers and world travelers, and then there’s me. I like to run. Running helps me get started in the morning and it helps me de-stress at the end of the day. I like to squeeze in a run at lunch sometimes, and I like hitting the trails…