Author: Dylan Kissane
A dozen red roses. A box of chocolates. A diamond ring delivered in a glass of champagne. If you thought that the only people who can make money on Valentine’s Day are selling flowers, desserts, or jewellery, you’re in for a surprise. Valentine’s Day is a marketers dream no matter what industry you are in. With spending on a significant other in excess of $100 and with everyone from parents to friends, work colleagues, and even pets receiving gifts, Valentine’s Day offers opportunities for businesses in all sectors to cash in on what is becoming one of the world’s largest…
Attracting potential customers is a marketing challenge, converting those potential customers into buyers is a sales challenge, and having those customers return is a challenge facing any service provider. Here at DOZ we’ve published plenty on attracting customers and there are any number of sites that will teach you how to convert an audience member into a customer. Today we’re providing some practical tips on how to help guarantee that every customer becomes a repeat customer. Nothing below is theoretical: these are proven, practical steps by which you can convert your one-time customers into fans and even brand ambassadors. It…
Finding work as a freelancer can be tough and making a living can be a hard slog. One of the ways that freelancers can make their days and weeks a little bit easier is to retain clients in the long term. However, retaining clients takes more than just doing good work and delivering what the client asked for. If all you are delivering is the required material, on time, and on budget then you aren’t doing enough to have your client coming back for more. If you want to turn that one time writing gig into a long term job…
Every day around 500 million tweets are sent out into the ether. Most are forgettable, some are funny, some are smart, and some are a little bit creepy. Once in a while, though, there is a tweet that can only be described as epic in terms of its reach, engagement, and amplification. These tweets get retweeted not once or twice, but thousands, hundreds of thousands, and even millions of times. How do they do it? Let’s find out. Have Followers. Lots of Followers. If the only people following your account are your Mom, your baby sister, and that creepy ex-boyfriend…
A perfect advertising campaign needs the perfect pitchman or pitchwoman…or maybe pitch-icon? Of the last century some of the most familiar faces in advertising are not people selling but instead are icons. These animated characters, happy and colorful, friendly and funny, have been pitching their products to us for decades. Many have entered the popular culture and are as familiar to generations of consumers as their own families. But behind every one of those icons is a story and, in the infographic below, some of those stories are revealed. For example: Do you know why the Michelin Man and his…
So you’ve committed to investing in social media and quickly you realise that you are jumping into a brand new world of marketing. You’re convinced that the investment is going to be worth it – every consultant has been signing from the same song book on that point – but you’re still wondering how to track the success or failure of a campaign based on social media platforms you aren’t entirely familiar with. The sorts of metrics that you’ve been used to in print, television, radio, and even online advertising don’t seem to apply anymore. Instead you’ve been inundated with…
Independent Consultant. Freelancer. Self Employed Professional. Whatever you call this new style of work that you’ve chosen, it amounts to the same sort of thing. You’re working for yourself, leveraging your skills set and creativity on a global market, empowered by technology that allows you to work on any project from anywhere. What used to be referred to as ‘working from home’ has, in these days of ubiquitous wi-fi, become ‘working remotely’, or even just ‘working’. For many not being tied to a cubicle and desk is just the way of work these days. It’s no longer a matter of…
In the last couple of days we’ve looked at how freelancers have used the Super Bowl to launch themselves into the marketing stratosphere, we’ve identified how ambush marketers can use major sporting events like the Super Bowl to fame (or infamy) for their brands, and we’ve checked out the ROI for a Super Bowl spot (TL;DR not always so good). Today we’re taking a look a final look at the commercials themselves. With 30 second spots costing a cool $4.5 million this year a Super Bowl commercial is a serious undertaking for any business and hundreds of hours are spent…
It’s Super Bowl week at DOZ and as things start to get serious before the Big Game, we’re asking the big question every brand should be asking themselves before their commercial airs on game day: is it worth it? With 30-second TV spots going for a smooth $4.5 million a piece, and with 60-second advertisements for twice the price becoming more common, it’s essential for brands to see a return on their significant investment. While buying access to the eyeballs of more than 110 million Americans might be something that sets every marketers heart a flutter, the jury is still…
It’s Super Bowl Week here at DOZ and besides spending our time counting down to the big game and placing our bets on who will come out on top, we’re also looking at some of the marketing and media issues surrounding the biggest weekend in American sports. Yesterday we explained how the Super Bowl and the Frito-Lay participatory marketing campaign ‘Crash the Super Bowl’ has propelled freelancers and small agencies into the big time by giving them a chance to see their commercials run live during the game. The participatory marketing campaign has been successfully deployed by Frito-Lay since 2007…