Author: Dylan Kissane
Louis Pernet is French business student currently living in Edinburgh. He discovered the pleasure of blogging during an internship at Scottish startup, Appointedd. He has been a tennis lover since he was 7, plays regularly, and follows the ATP and WTA tours keenly. Follow him on Twitter here. As a sport with a fan base stretching from Delhi to Denver and Dubai, professional tennis players compete year-round on the court to reach the top. Whether it’s under the hot Australian sun in January or the less ferocious sunlight of Wimbledon in the European summer, indoors in Qatar or at Flushing Meadows in New York, the ATP and WTA circuits…
For many people the mere mention of “social media”, “politics” and “shook up” in a headline is going to point to one thing: Weinergate. While the US Representative from New York might be a stand out example of a politician whose career nosedived after he got caught out tweeting his privates to the public, this is not really what this post is about. Instead, we are looking at times when social media shook up politics, campaigns, and elections in ways that were a little more real than the (former) career of a (formerly) anonymous Congressman from the Empire State. Social…
Reaching out to voters is the key to a winning political campaign. Candidates need to make contact with voters where they spend their time, be it in front of a TV, in the pages of a newspaper, or increasingly online. When it comes to reaching those voters online there are many different approaches that a campaign can take. Certainly every campaign needs a website, and most will find that a blog penned by a candidate (or ghostwritten for them) is a useful tool for explaining policies in plain language. An email newsletter can be helpful for keeping supporters motivated and…
The online elements of a political campaign require curation and management but – whatever your skills and aptitudes with digital tools – it’s going to be too much work for you, the candidate, to manage. A modern campaign needs a digital campaign manager and, as more and more voters are reached via digital means, the position is crucial to the success or failure of a candidate’s run for office. Before hiring a digital campaign manager, however, there are a few things you’ll need to get straight. Many resumes look impressive on the surface and cutting through the jargon can take…
There was a time when the winning political campaign strategy was a combination of stirring speeches, kissing babies, and a winning smile. A skilled politician could have an audience laughing, crying, shouting support, and eating out of the palm of their hand, and hopefully translate all of that into votes come election day. Such days are gone. Today political campaigns are no longer about being able to shake every hand in the room but rather about reaching every single person who might wander into a polling place and mark a ballot. With seats at campaign events always limited and with…
Dan Sullivan, Founder and President of The Strategic Coach, calls it extraordinarily practical and a must-read. Joe Polish and Dean Jackson of ILoveMarketing.com say “This isn’t a book as much as it is a recipe and a blueprint for changing you and your family’s financial fortune”. Former Thomas-Nelson CEO and Platform University Founder Michael Hyatt said it was more than a book – it was a license to print money. What book are they talking about? Jeff Walker’s bestseller Launch: An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of…
As someone who grew up in Australia where American fast food restaurants are ubiquitous and ordinary, the idea that someone might queue for half an hour for a mass produced hamburger strikes me as something fantastical. It connotes images of McDonald’s arriving in the Soviet Union or opening its first store in Beijing, China – a cultural artifact from the days of the Cold War long since relegated to history. So when Burger King launched in France I was more than a little surprised to see queues forming every lunch time in front of its stores. And I was more…
You and your team have spent thousands of hours bringing a new product to fruition. You’ve invested energy and not insignificant financial resources in multiple development cycles and you’ve worked through prototypes that almost worked, could have worked, and were almost good enough. Finally you are ready to go with a product that you and your team are proud of and it is time to press the button on the product launch. But what should you have in mind before you press that button? We’ve pulled together some of the best advice around to help you answer that question. HubSpot:…
Most of the time when you are working with a client on their marketing projects you are developing materials, content, and media around an existing product. Maybe it’s a matter of updating some old materials, maybe you’re building out a new website, or maybe you are taking their social media presence to the next level, but the product and company you’re working with is established. Sometimes, though, you are brought in at the ground floor: the product launch. And this is where things can be both incredibly exciting and frankly terrifying. Launching a new product or service means going back…
Valentine’s Day 2015 is just a few hours away and the team at DOZ are making their final preparations for the most romantic day of the year. We’re a diverse team here at DOZ representing many different nationalities, and cultures. Whatever our differences – not everyone is a fan of the epic office NERF battles – there are a few things that we have in common, including a taste for romance. As we’re proudly part of the pro-sourcing economy and because collaboration is one of the things we do really well, I decided to turn to the team to get…