Author: Dylan Kissane

Here at DOZ we spend a lot of time thinking about the future of marketing and writing about it on our blog. Our own Kathy Lam has highlighted the potential and importance of content marketing, while guest poster Ally Greer of Scoop.it explained the sorts of content curation practices that marketers need to embrace to succeed in the future. Our friend Philip Dawsey of SunEdison has shown how marketing is now an essential part of every business, including basic household commodities. We’ve explained how to take social media marketing to the next level, the increasing importance of evergreen content, and…

DOZ sat down with Brian Solis recently to talk about marketing, current trends, and future possibilities. Well known as a digital analyst and business strategist, Solis consults for the Altimeter Group and is a specialist in change management at the organizational level. He is also known as a futurist of sorts, with particular interests in the application of technology to current issues and future challenges. A gifted speaker who is able to maintain a personal touch whether speaking in intimate settings or at major conferences and events, Solis is an in-demand thought leader in the fields of tech, marketing, and management. In our exclusive interview with…

There’s more to going international than just identifying a market opportunity. After all, while there might be customers in China, India, and Brazil for your products, you still have to reach out to them. The job of the marketer is to facilitate that reach and there are a couple of important things to keep in mind when you do. In the infographic below we’ve highlighted the importance of three areas for international marketing: content marketing, social media, and SEO. If you get these three right, you’ll be on your way to selling to locals whether they’re in Brooklyn, Berlin, Bermuda,…

Two of the major trends in the past few years online have been the expansion of ecommerce options for online retailers and the growing importance of social media. When it comes to ecommerce one of the biggest players in the field is Shopify. Founded in 2004 in Canada the small startup has grown to support more than 150,000 retailers both online and offline and annual sales through their various commerce platforms in excess of $7 billion. Shopify was one of Fast Company’s Most Innovative Companies in 2012 and was included on CNBC’s Top 50 Disrupter list in 2013. It’s easy…

Social media used to be a secondary concern for a business. There was time – and believe it or not it was not that long ago – when Twitter and Facebook were secondary concerns for businesses more reliant on newspaper, magazine, and television advertising. This was not so much a denial of the existence of social media, but more a miscomprehension of how important this channel of communication could be. Today things are very different. Social media channels are among the most accessible communication channels open to customers, and certainly the fastest for taking the pulse of a company’s client…

You get inspired, you write a post, the traffic rolls in. If only blogging was that easy, right? In truth, blogging is hard work. Putting out strong content on a regular basis takes time, effort, and organization. While Wordpress, Blogger, HubSpot, and Medium are great channels to publish your work, they aren’t all that good at helping you catch inspiration when it strikes or plan effectively for future posts. They are all good blog platforms, but they aren’t designed to help you organize the perfect blog post or the mountains of research that go into a blog post. Luckily, there…

Ask someone who Brian Solis is and you’ll get a variety of answers. Entrepreneur magazine calls him a “social media connoisseur”. Fast Company says he is a “digital analyst, sociologist, and futurist”. The ABN describe him as “one of the most prominent thought leaders and published authors in new media”. The truth is that he is all of these things. And a lot more, too. Brian Solis is a digital analyst, business strategist, futurist, and author of the bestselling books Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web and What’s…

It’s almost a given these days that every sports team in a national league has a social media presence. But there is a significant difference between being present on social media and using social media effectively. Just opening a Facebook page and begging for likes is not enough to demonstrate true engagement with fans. And just because your community manager knows how to hit ‘retweet’ doesn’t mean you’re able to claim social media progress. It takes a combination of creativity, know-how, and more than a little bit of spunk to make a name for yourself on the social platforms, and…

In Antwerp in the year 1920 Belgian athlete Victor Boin took a deep breath and recited the first athlete’s oath at an Olympic Games. On behalf of the 2600 athletes from 29 nations Boin pledged “We will take part in the Olympic Games in a spirit of chivalry, for the honour of our country and for the glory of sport.” While a version of this oath continues to be recited by an athlete during the Opening Ceremony of the Olympic Games to this day, the reality of elite sports means that competition is no longer just about a spirit of…

Engaging with fans on social media is a necessity for sports teams. Finding those fans, though, can be tough. Do you look on Twitter or Facebook? Are your fans going to be watching YouTube videos or do they prefer Instagram photos? How do they want their content delivered: a blog post, a sponsored tweet, or an email? As well as where to find fans, sports teams also need to know when to engage their fans. Are they ready to be engaged every day or just game day? Do they use social networks during the game or only before and after?…