Author: Dylan Kissane
Did you catch the headline at the top of this post? Did you like it? Good. That’s the point. When I was preparing this post I spent a while trying to craft the perfect headline. Here are ten that didn’t make the cut: Have you got the perfect headline? Is your headline convincing and converting visitors? 5 Ways to Make Sure You Have an Epic Headline Is Your Headline the Very Best it Can Be? Is Your Headline Costing You Money or Bringing in Big Bucks? The Secret to Writing the Perfect Headline Every Time How the Best Bloggers Craft…
When it comes to search engines one name continues to dominate the globe: Google. So complete is Google’s dominance that – globally – more than 90% of all searches are completed on a Google-powered search engine. Whether desktop, mobile, or tablet, Google’s hold on search around the world is near complete. Yet there are pockets of resistance to the Google hegemon, and in some countries Google is not only challenged but beaten down into second, third, or even fourth place. Even where the Mountain View giant is positioned as a market leader, significant local and niche search challengers have emerged…
Think about the ways visitors arrive on your site. Some of them will come directly to your site. These are generally visitors who have been there before. They’ve bookmarked your site, added it to a favorites bar, or visited often and recently enough that a couple of letters tapped into a browser search bar brings up your site. Some of them will come following links from other sites. Often these are new visitors. They have arrived on your site after clicking a link on another site that they trusted enough to visit. There’s not a lot you can do to…
Color has always been an important element in marketing. Not only have studies proved that the colors associated with a brand or product have a tangible effect on the behavior of consumers, color all quickly become associated with brands to the point where consumers can barely think of the product without thinking of the color, too. Imagine an IKEA that isn’t blue and yellow. Or a UPS van that isn’t brown. Or a bottle of Coca-Cola that isn’t black with a red label. The colors a company chooses to represent their brand are therefore incredibly important in developing that brand’s…
What do doctors, lawyers, Olympic athletes, and the US Army have in common? The answer is that each of them have their own code of ethics. A code of ethics represents an expectation for professional conduct that goes beyond what is merely legal. A code of ethics sets standards for a profession, guarantees clients, customers, and anyone who interact with those covered by a code a certain quality of work. A code of ethics demands an adherence to professional standards and is often composed, managed, and updated by a professional organization. And right now there is no widely accepted code…
We’ve written a lot about search engine optimization in the past. And with good reason. In a world where both businesses and consumers turn to the internet for information and purchasing, finding a way to get your website into the first ten results on Google – or better yet, rank first – is essential. an entire industry now exists to help companies optimize their web presence, improve their performance on key search engines, and appear more prominently on search engine results pages (SERPs). Broadly known as search engine optimization and more commonly referred to by the acronym SEO, the strategies…
Unless you’ve been living under a rock for the last decade it would be almost impossible not to have heard about social networking. And it would have been almost as difficult not have opened a social network account. Sure, there are some people who refuse to Facebook, who don’t share their images on Flickr or Instagram, and who just don’t ‘get’ Twitter, but it is a rare internet user that has not signed on and regularly use at least one of the dozens of social networks online and – Wait. Dozens of social networks? Yes, that’s not a typo. There…
When it comes to marketing your product or service online there are plenty of options. You can go with AdWords, you can try Facebook Ads, maybe you’ll want to sponsor a tweet, or perhaps you’ll head straight to YouTube and get your video ad on. All of these will cost you something – maybe a little, maybe a lot – but they might not be able to create the buzz that appearing on a single, curated list will deliver. I’m talking, of course, about Product Hunt. Launched in November 2013 as an email-only list, Product Hunt was quickly developed into…
You’ve spent the last hour and a half crafting the perfect blog post. You’ve managed to write something informative while entertaining, witty but with a serious point, and its sure to resonate with your readers. Getting that post online is just a click away but… STOP. Before you press publish and push that post to your readers, it’s useful to stop, reflect, and work through a series of questions, the answers to which determine whether your post will be simply good or genuinely great. We’ve gathered ten of the most important questions into the following checklist. They won’t take you…
Hardly a day goes by without a story about one of the hottest social media properties online, Instagram. The image sharing application that was born mobile has hundreds of millions of users and an acquisition deal from Facebook worth a billion dollars. All of these users and all of this investment means one thing for marketers: eyeballs, and lots of them. But how do you build a following, reach those users, develop a community, and achieve best practice status on the platform? How can you take advantage of automation to engage users on Instagram and connect the channel with other…