Author: Dylan Kissane

After weighing the potential costs and benefits of using automation in social media marketing, companies are availed of several safeguards and practices that can be set in place to avoid common mistakes, while extracting the rewards afforded by the process. As an initial consideration, it is recommended that companies develop a streamlined and detailed automation plan tailored to their marketing needs and objectives – one that speaks to their individual audiences and that is relevant for specific platforms – because ultimately, what may work for one company, may not work for another. With that being said, by adhering to some…

If you’re using social media marketing as part of your business marketing strategy, you’re in good company. According to Business 2 Community, 97 percent of businesses rely on social media to connect with their target audience. But being active on social media doesn’t necessarily mean that you’re using it effectively. Here are six common mistakes to avoid when using platforms like Facebook, LinkedIn and Twitter to market your brand. 1. Not using visual content As they say, a picture is worth a thousand words. Or at least 140 characters. Your audience is more likely to pay attention to your content…

This post is based on an interview with Diana Sandoval, Customer Success Manager at DOZ. You can follower her on Twitter @diasandia. The DOZ team continues to expand both in its French headquarters in Lyon and its North American office in San Francisco. One of the most recent hires is Diana Sandoval, DOZ’s Customer Success Manager. Diana works with DOZ’s clients around the world and focusses on ensuring that they meet their marketing goals and grow their businesses. Yet while Diana works with clients to help them reach those marketing goals, and while DOZ remains at its heart a marketing-focussed enterprise,…

Choosing the right image for your blog post is important. Why? Because as much as you might not like the idea, your reader are after more than just your words. As YouTube, Flickr, and any other number of video and image sites demonstrate, humans are visual animals. It’s not enough to simply tell a person something to get them engaged and make them remember what it was you said. You need to show them, and that’s where images come in. Finding the Perfect Image Finding an image to sit alongside your blog post is easy. Go to Google Image Search,…

Wordpress is a great platform for marketers whether it’s to host your site or blog for your audience. It’s easy to use and what’s more, it comes with tons of great features including plugins. In today’s article we’ll tell you what are our favorite plugins and how they can help you in your everyday marketing life. The benefits of WordPress WordPress is the content management system (CMS) of choice for a quarter of the websites on the internet and nearly 60% of the top 100 websites on Earth. Content marketers love WordPress for its adaptability, its open source foundations, and the…

A few weeks back we explored Mobilegeddon and explained why it is that your website needed to be mobile-friendly. In short, there are two good reasons: to avoid ranking penalties from search engines, and to improve the customer experience for mobile users. In that post we outlined the three options that website owners had for avoiding penalties: Responsive web design Dynamic serving Separate URLs All three are options for getting ‘mobile friendly’ but there are real advantages to choosing responsive web design over the other two. In this post we’ll explain what responsive design is, offer some examples of responsive…

We’ve written this week about the potential problems that arise from downloading images from a search engine and using them without attribution. If you want to avoid falling into the legal traps that are set – and sprung – by image agencies, you’ll need to find alternate sources for your images online. Luckily, there are plenty of good options you can turn to. Today we’ve gathered seven of our favorite image repositories where you can find high quality images. In each case we’ll give you the link, describe the sites best features, the licensing restrictions where they apply, and the cost…

So you’re convinced you need an image for that blog post or web content piece – thank goodness! – but how do you go about choosing the perfect image? Don’t panic: we’ve got you covered. Choosing an image for your content is simply a matter of applying the SQUEAL strategy. SQUEAL stands for: Size Quality Use Exceptional Alt-Text Legal Get these right and you’ll be sure to have a faster page load, better on-site SEO, happier readers, and the perfect image every time. Let’s go through them one by one. S is for Size The first decision you need to…

There’s a lot you can do to improve SEO on your site, but one of the simplest is optimizing the alt-text. It’s not a major factor in your ranking, but every little adjustment counts and when it is this simple, how can you possibly refuse? Today we outline the ten things you need to know about alt-text, SEO, and how to make your images work for you on Google, Bing, Yahoo, and beyond. What is alt-text? Let’s start with a confession. Alt-text is not alt-text. Alt-text is actually a contraction, a shorter version of ‘alternative text’ – and that provide…

You’ve written the perfect blog post or website content piece and now you need to make it look good. Adding images is a must. Research shows that blog posts with images achieve click-through rates more than 40% higher than text-only posts. And finding images is easy. All you have to do is go to Google Image Search, type in a few keywords and- Wait. No. Don’t do that. Taking an image from Google’s image search results is fast, but it can end up costing you in the long run. Most of the images Google or any other search engine have crawled…