Author: Dylan Kissane
In this exclusive analysis of the Presidential candidates on Twitter, DOZ reveals who is wining and who is losing on the social network in the race for the 2016 White House. The 2016 US Presidential election is still more than a year away, but already candidates for the highest office in the land have emerged Some have formally announced, others are waiting to launch their campaigns, and others still remain cagey and refuse to confirm or deny their ambitions. For the early movers the pressure of the campaign arrives quickly. There are interviews to take, comments to make, and events…
Every Wednesday afternoon DOZ’s Community Manager joins others from around the world in the #SEMRushChat Twitter Chat. Are you one of them? With almost every digital marketer having a Twitter account and actively involved in social media, Twitter Chats have become a way for professional marketers from around the world to get together regularly, learn from each other, network with each other, and exchange on the latest trends in digital marketing. The benefits of Twitter Chats are numerous, and besides the obvious benefits for hosts, there are great reasons to be involved as a participant, too. Post Planner identified some…
Like anyone who creates I always keep my toolbox nearby. Not a physical toolbox, mind you, but a metaphorical one; a collection of the hardware, software, and apps that power the content creation strategy here at DOZ. Being in the digital era, the toolbox doesn’t take up a lot of physical space. Indeed, i can easily sling the entire toolbox into my bag at the end of the day and it weighs all of about 5 pounds. But the power of the tools, and the ways in which they empower the content creation process, is significant. Want a behind the…
Summer is here and so is the national holiday that brings Americans together like no other: Independence Day, the 4th of July. Ever since that July day in 1776 when the colonies adopted their Declaration of Independence and signaled their desire to free themselves from Great Britain and the rule King George III Americans have celebrated with vigor their lives, liberty, and the chance they have to pursue happiness in one of the world’s largest democracies. The Fourth of July, though, is more than a national holiday these days; it is also one of the major marketing events of the…
Last week news broke that a new social network had emerged and was seeking to challenge Facebook for social network dominance. Winning support from privacy advocates and the online hacking group Anonymous, Minds.com made headlines across the world with its open-source, privacy-guaranteed business model. As The Independent explained: The site, Minds.com, has the same basic options as any other social network: users send updates to their followers, who can comment or promote posts that they read. But unlike its competitors it doesn’t aim to make money from gathering data — instead, it encrypts all messages, so that they can’t be read…
After our post yesterday about the next big thing in content marketing it’s only right we reflect on where content marketing actually is in 2015. After all, if the “old thing” is broken, why are we even talking about “the next big thing”? As the infographic from Express Writers below demonstrates, content marketing is far from dead and buried. In fact, there is plenty to be excited about when it comes to marketing online this year, and likely for the years to come, too. Let’s take just a couple of examples from the infographic to demonstrate why there’s reason for…
Digital marketing is an ever changing landscape. Black hat SEO. White hat SEO. Link building. Guest posting. Link exchanges. All have had their day in the sun as THE big thing in digital marketing. And right now – as it has been for the last few years – content marketing is the king of the hill. But for almost as long as there has been content marketing there have been people arguing that content marketing is about to be overtaken by something new, something better, and something that is normally referred to in somewhat hallowed terms with four words: the…
It’s a well-known fact that visuals are among the most effective forms of communication, especially in the marketing world. Images are comprehended by our brains much faster than words, and tend to have a more lasting effect on our memory. In today’s age of information overload and diminishing attention spans, it’s become increasingly important to hook readers in for longer than two minutes and keep them engaged long enough to convey every piece of data and information you have to share. That’s where the beauty of infographics comes in. Infographics are easily digested by readers because they’re based solely on…
If you don’t know what a board is, or how it can drive your social commerce, you may be missing out on a great opportunity to market your brand. With a very specific demographic and a user base that will reach 47.1 million in the U.S. alone this year according to a recent estimate by eMarketer, Pinterest provides a unique opportunity for many companies not afforded by other social media platforms. But just creating an account doesn’t mean that you’re maximizing your presence on Pinterest. Try some of these tips to more effectively engage with your audience and market your…
Missed our post on best practices for social media automation yesterday? Catch up here. Much has been discussed on the topic of marketing automation, with conflicting conclusions on its capabilities as an effective and reliable tool for successful lead management. In a best case scenario, automation equips companies with the tools and tactics to tailor useful and highly personalized content to buyers in the marketplace, thereby converting prospects to customers and nurturing already established relationships. When done correctly, the potential for new revenue generation and an outstanding return on investment is significant. In recent years, the emergence of the informed,…