Author: Dylan Kissane

When it comes to search engines there is one player that dominates all the rest: Google. So dominant is Google that it is only in a handful of countries around the world that a significant competitor to the behemoth from Mountain View exists, and even then it is usually still fighting just to maintain market share. When even major players in global search such as Yahoo! and Bing struggle to compete despite deep pockets and long experience in the search game it seems unthinkable to launch a new search engine and expect it to take a serious slice of Google’s…

Ask any content manager for a list of the metrics they track daily and you’ll be sure to hear the words ‘bounce rate’. And unlike page views, unique visitors, and qualified visitors, when it comes to the bounce rate the number should almost always be heading down. Indeed, for most businesses, whenever a lower bounce rate is recorded, the better the website is performing. But for people starting out in website analytics getting a handle on all the terminology can be difficult, and actually making changes to a site to improve performance and optimize across various key metrics is another…

This is the final part of our four part series on LinkedIn. As well as today’s post on LinkedIn Posts you can catch yesterday’s post on best practices for LinkedIn Groups, and our earlier posts on making connections and perfecting your profile, too. Back in October 2012 LinkedIn launched a new feature on their site: LinkedIn Influencers. LinkedIn Influencers were a group of the most influential business and thought leaders on the planet, all of whom shared their knowledge, wisdom, and insight with LinkedIn’s audience of hungry professionals. The influencer posts – sometimes short, sometimes long – ran the gamut from genuine posts-on-the-run…

This is part three of a four part series on LinkedIn. Catch yesterday’s post on Making connections on LinkedIn and be sure to return tomorrow when we explain how to use LinkedIn Posts effectively. LinkedIn is so much more than just a place to host your professional resume, or an online repository of CV’s. At its heart LinkedIn remains a social network, and this means that social interaction is a big part of what LinkedIn is about. Some of this social interactions comes from the sharing of (let’s face it) self-serving updates by individuals seeking to move their online reputation up a…

This is part two of a four part series on LinkedIn. Catch yesterday’s post on building the perfect LinkedIn profile and be sure to return tomorrow when we discus the importance of groups on LinkedIn. LinkedIn is about connecting with people. You will connect with colleagues, former colleagues, people that you meet at networking events, and people you share common interests with. You’ll also, almost inevitably, connect with some people that you’ve never met before. Sometimes these people will turn out to be great contacts in your network, and other times they’ll turn out to be spammers, salespeople, and very…

This is part one of a four part series on LinkedIn. Be sure to visit tomorrow when we discuss strategies for connecting on LinkedIn! LinkedIn is one of the world’s most influential social networks and, when it comes to professionals, it stands heads and shoulders above the rest. With more than 360 million members around the world, and claiming one in three professionals in the United States as a member, LinkedIn is the perfect place to connect, network, search for a new job, and be headhunted for jobs you never knew existed. But all of this depends on having a…

What are the most common content marketing mistakes? So went the question posted on social question-and-answer network, Quora. The site is well known for its high quality responses from expert and non-experts alike, and its no surprise that for many people information from Quora can be just as valuable and reliable as that gleamed from more established sources like Wikipedia or the mainstream press. We’ve written a lot about how to get content marketing right before. We’ve explained what sort of tools we find useful for creating content and we’ve offered list of what to check before you press publish on…

“I know my business, but I don’t understand small business SEO.” Does this sound like you? For many small businesses it is a big job just to keep sales up, keep customers satisfied, and grow year-by-year without having to consider the regular optimization of a website. Particularly for businesses that do not make sales online, the small business SEO strategy that it pursues is often limited to getting online, creating a Facebook page, and crossing the fingers on both hands that it somehow works. The bad news is that it won’t work. But the good news is that it need…

It’s nearly impossible to ignore the presence of smart phones and tablets in today’s society. Mobile devices have consumed our world, providing instant content and allowing us to easily access information from almost anywhere- whether users are commuting to work, waiting in line for lunch, or taking a quick break to check Twitter. Today, marketers need to be advantageous of this evolving mobile landscape. Mobile marketing has the ability to reach a large amount of your current audience, as well as many potential customers. To do so, however, you must ensure that your mobile marketing methods are effective and up…

They’re an eclectic group with varying opinions and diverse backgrounds. They’re technologically savvy and fluently speak the language of social media. They’re a generation of multitaskers, with eyes constantly wandering from screen to screen. They’re the millennials, and they’re considered to be among the most influential group of consumers today, according to Adage.com. While it may be easy to reach millennials due to their obvious online presence, keeping them engaged is a challenge in and of itself. Today, it’s important for marketers to not only understand how to grab the attention of millennials, but also know how to create content that…