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Author: Dylan Kissane
The team at DOZ continues to grow whether at our home base in Lyon, France, in our North African office, or in our San Francisco office right by the bay. As well as the core permanent team, we’ve taken onboard a few interns this summer. One have joined the development team and work closely with our engineers, and two are working in the account management team. And one, Jeremy Valette, has come onboard to work on some Sales development activity. Jeremy has been kept busy since beginning at DOZ at the beginning of June, but last week he managed to find some…
If you think that having a general online presence for your business is all it takes to reach your audience, you might be missing out on a valuable marketing opportunity. An increasing number of consumers are performing searches on mobile devices rather than from desktops, which changes the way that online information is viewed and searched. According to Forbes, many experts are predicting that this trend will lead to an increase in mobile marketing in 2015. “We’ve already seen the massive ripple effects mobile has had on the digital marketing industry. I believe we’re going to see this accelerate in…
When it comes to search and search engine marketing there is one word that comes to the top of almost everybody’s mind: Google. There’s good reason for this. In the United States and in Western Europe, in Australia, in South America, and almost everywhere else in the world, Google is the undisputed king of search. Major names in search like Microsoft and Yahoo, and even second tier players like Ask, can carve out a business with just a small slice of the market. A two percent share means staying in business, a five percent share means making real money, and…
When you first open up Google Analytics it is easy to be overwhelmed by the sheer amount of data that the software presents to you about your website traffic. There’s information about everything, from the type of device users, their browser, their location and language, even their age and gender. There are details about the pages that they arrive on, the clicks that they make once they find themselves there, and the amount of time they spend on each page before clicking off somewhere else. It can be a lot to take in all at once, but in today’s post…
There are many factors that go into creating your brand’s personality, from the mediums you market through to the target groups you advertise to. However, one of the most influential attributes of your brand is color. In fact, it’s such a huge influence that 90 percent of all product decisions and judgments are made solely based on the colors used by a brand, according to a study done by the University of Winnipeg. It’s also no secret that certain colors evoke different emotional responses, from creating urgency in the minds of consumers to providing a sense of trust. Understanding how…
The days are heating up, the nights are short, and your vacation is calling you. Yes, it’s summer. During this time of the year its nice to take a few days off and relax – maybe on beach, maybe somewhere with a little more shade – and indulge yourself. Summer offers an opportunity to refresh, refocus, and open your mind to new ideas that otherwise have a hard time working their way into your busy work week. So a cold drink in one hand and why not a book in the other? As the team at DOZ looks forward to…
Every year the world’s advertising agencies gather by the water in Cannes, France for the Cannes Lions. This award ceremony recognizes excellence in advertising around the world, whether it is online or in print, on television or radio, outdoor or on social media. Agencies compete to win the prestigious Lions, with the Gold Lions reserved for the very best of the best. If an agency can leave Cannes with one Lion they will be happy. More than one? Ecstatic. And a Gold Lion? That’s money in the bank in an industry where creativity, talent, and effectiveness need to be proved…
These days it is less an option and more a must to include social media in your online marketing strategy. Neglecting what is one of the most active and most engaged slices of the internet is a problem for almost every business, whether B2C or B2B, and much has been written about how to engage customers on social media effectively. Social media marketing is one of our specialities here at DOZ and, in the past we’ve offered all sorts of advice about how to get things right. We’ve explained the various steps to work through in order to build a…
It’s summer time and the DOZ team is going to relax a little bit. Don’t worry: we’re not leaving all at once – there’s always going to be a team on-board to make sure the platform is running smoothly, and that clients and marketers are satisfied. But in between weeks at work the team will be enjoying their DOZ vacation in various places across France, Europe, the US, and Africa. With temperatures in DOZ’s Lyon headquarters hitting the high 90’s and even topping out over 100°F a couple of times in the past month, it’s no surprise that some members…
Last week we brought you a series of blog posts on LinkedIn, the world’s leading social network for professionals. Today we’re happy to be building on those posts with the release of our new LinkedIn eBook, Level Up Your LinkedIn Game. We’ve packed heaps of practical advice on using LinkedIn more effectively into 26 pages to offer up a guide to LinkedIn that will help beginners and confirmed users alike expand their networks, grow their influence, and share their talents with the LinkedIn user base. What’s In the eBook? Our LinkedIn eBook is divided into four chapters, each aimed at helping users better exploit…