Author: Dylan Kissane
Taylor Tomita is a creative writer and musician residing in Boise, Idaho. He loves all aspects of marketing and social media, and spends too much time researching these topics. In his free time you can find him creating music or exploring the town in search of good pizza. Follow him on Twitter! Social media presence is becoming more important for business every day. Whether as a simple media relations or customer service tool or as complex as a tool for developing and driving business sustainability, social media is quickly becoming at least one of the answers to many business issues across…
Almost every startup has a few things in common. A passionate founder, or maybe two. Bootstrapping as a way of life. Overworking, sometimes to the extreme. And a small team – sometimes the smallest team: two people. But get through those first very lean months, find a little traction, and start to find some customers and things start to get a little easier. Not a lot, just a little. There’s a little more money in the bank, or more likely temporarily in the bank account. The team expands, first by only one or two people, then more quickly. And the…
Anyone who spends any sort of time online will have heard of reddit. The community-centered social-sharing site enjoys some of the highest daily traffic of any website in the world, and a link that makes the reddit front page is likely to attract hundreds of thousands, if not millions of clicks. It’s little surprise, then, that reddit has become popular amongst marketers. After all, for no up-front investment a marketer might be able to generate traffic for their client that rivals the most expensive Google AdWords campaigns or paid social media marketing efforts. But there’s a catch. Reddit and its…
Today DOZ is proud to launch our latest eBook – The Beginner’s Guide to Blogging. Whether you are an individual looking to launch a personal blog or a small business getting into content creation and content marketing, this eBook will take you through the process of getting up and running, and help you to develop the sort of blog posts that win you the audience you deserve. A Guide to Blogging in Four Parts Our blogging eBook is divided into four parts, each of which represents a step in the process of developing a winning blog. In part one we take…
When it comes to China there’s really only one search engine in town: Baidu. In the same way that Google dominates the search space in the United States, Baidu dominate the mainland China search market. A combination of government restrictions, local knowledge, language skills, and more than a little skill has seen Baidu emerge as the search engine of choice for the half a billion Chinese who use the internet regularly. As a result, Baidu’s search engine has become ground-zero for companies looking to expand their businesses in China. But even if a company has a handle on how to…
When you launch a digital marketing strategy it can sometimes be hard to know exactly what to measure. If your experiences have been limited to traditional marketing channels like television, radio, print, or even face-to-face efforts, then the world of digital marketing might seem brand new, even overwhelming. But like with most things, feeling lost is only temporary. Once you have a handle on what you should be tracking and how to judge your success in digital marketing, you’ll feel far more comfortable and have the tools and dad to tweak your campaigns towards perfection. In this blog post we…
This post on social sharing is the fourth and final post in a series to help you get started blogging. No matter whether you are an individual looking to write more and earn a little money on the side, or a business seeking to expand a content marketing strategy, you’ll benefit from our series. We’ll take you from stage zero to blog hero, and make sure that you understand the importance of having a niche, choosing the right blogging platform, crafting the perfect post, and getting found online. if you missed post one in the series on Starting a Blog,…
This is the third post in a four post series to help you get started blogging. No matter whether you are an individual looking to write more and earn a little money on the side, or a business seeking to expand a content marketing strategy, you’ll benefit from our series. We’ll take you from stage zero to blog hero, and make sure that you understand the importance of having a niche, choosing the right blogging platform, crafting the perfect post, and getting found online. If you missed post one in the series on Starting a Blog, or post two on…
This post on the best blogging platforms is the second post in a four post series to help you get started blogging. No matter whether you are an individual looking to write more and earn a little money on the side, or a business seeking to expand a content marketing strategy, you’ll benefit from our series. We’ll take you from stage zero to blog hero, and make sure that you understand the importance of having a niche, choosing the right blogging platform, crafting the perfect post, and getting found online. If you missed post one in the series on Starting…
This is the first post in a four post series to help you with starting a blog. No matter whether you are an individual looking to write more and earn a little money on the side, or a business seeking to expand a content marketing strategy, you’ll benefit from our series. We’ll take you from stage zero to blog hero, and make sure that you understand the importance of having a niche, choosing the right blogging platform, crafting the perfect post, and getting found online. So you’ve decided to join the world of bloggers – congratulations! But where to start…