Author: Dylan Kissane

Let’s start with a couple of facts. One: there are more than 7.3 billion people in the world. Two: of all of these people, nearly half are internet users. Three: of all of these internet users, only around 1 in 6 is a native English speaker. Is it any wonder, then, that businesses in all sectors eventually begin to consider whether they should translate their web presence into a language other than English? Studies show that internet users prefer to spend their time browsing and buying from sites in their own language. One study – Can’t Read, Won’t Buy –…

There are a couple of truisms that all digital marketers in the fashion industry endorse. One: webpages with images convert more sales than text-only sites. Two: social media is increasingly powerful at converting browsers into buyers. At the nexus of these two truths are the image-centered social networks, with the biggest of these being Instagram and Pinterest. But while the biggest fashion houses and the largest fashion ecommerce sites might have the resources to be active on both networks – as well as Facebook, Twitter, YouTube, Snapchat, Periscope, and others, too – for smaller businesses in the industry or designers…

Attracting traffic to your site via a search engine results page (SERP) can be tough. And if you don’t have an effective and all-encompassing search engine marketing strategy, it can be worse than tough. It can be almost impossible. What makes a search engine marketing strategy so difficult to deploy is what we can call ‘information asymmetry’. Because Google and other search engines do not publish their algorithms, marketers and SEOs lack the essential information they need to help a page or site rank high on relevant SERPs. Search engine marketing strategies, then, often become a matter of trial and…

Around a month ago I took a look at an internet company that seemed to be bucking all the trends. The company had begun as the most basic of search engines, expanded its suite of products over time, and faced strong competition from some of the giants in the global internet economy, not the least of which was Google. But what was most interesting to me was that this company was achieving something that few other technology companies anywhere in the world were achieving. They weren’t dominating, but they were holding their own. Seznam, the leading internet company in the…

You’ve got a new product, you’ve hit a milestone for your company, or you’re looking to build a profile for your brand. What do you need? A media strategy. But wait: when we use the term ‘media’ what are we talking about exactly? The world of media and public relations is not always straightforward and that’s because ‘media’ is a big tent. In this big tent we find the media you pay for (for example, TV advertising), the media you don’t pay for (for example, a news story on your company), and the media you control (for example, your company…

Sabina Dobrean is the Chief Content Strategist at Beaglecat. She is an intuitive and easygoing person who likes to take on new challenges and live an active life. She has a Bachelor’s Degree in English and a Master’s Degree in Marketing and Communication. After being a dedicated English teacher for some time, Sabina turned to a much more exciting field: content marketing. And she loves every bit of it. You can find Sabina on LinkedIn. For more inbound marketing tips, follow Beaglecat on Twitter. Can you generate high-quality leads via inbound marketing? Some marketers believe it’s possible, others are truly…

One of the challenges that every startup faces is how to improve their startup marketing without spending a lot of money. Startups usually lack the financial resources that established companies have. And every dollar counts when you’re trying to make that first minimum viable product (MVP). For most startups, the money at this time is spent on technological development, engineers, and other technical ways of improving that MVP. But the reality is, unless sales are generated – and soon – that MVP won’t be a VIP, it will be a ‘never-was’. As a result, sometime in the early stages of the…

If your business’s blog is a bit subpar, sprucing it up may seem to be a monstrous task that you just don’t have time for. But improving your blog doesn’t have to be a huge chore. There are simple ways that you can improve your content and Web presence without sacrificing a lot of time and effort. Try the following five tips to improve your business blog and better engage your consumer base. 1. Be consistent While you don’t necessarily have to post every day, consistency is critical. According to Forbes, your blog won’t even be indexed by Google until…

Move over Instagram and Twitter – there’s a new social media app that has captured the strategic hearts of marketers everywhere. Though Snapchat has been around since 2011, it’s quickly evolved into one of the most popular mobile apps used by young adults today. Marketers have caught onto its trending popularity, using the quick communication tool to promote new products, offer teasers and engage their youthful target audiences through exclusive contests and promotions. If you’re interested in working one of the rising stars of social media into your social media marketing strategy, read on for how to use Snapchat for marketing…

Vinay Patankar is the CEO of Process Street, a platform that manages recurring processes for teams and turns businesses into automated, self growing machines. Find him on Twitter, Google+ or his blog. Sign up for a free trial of Process Street here. In the past at DOZ Dylan has written about how to create content for a blog and I’ve recently shared my own process for and I’ve recently shared my process for content creation, too. Here in this post, then, I’d like to explain the next logical step in the content process: content promotion. Content promotion is made up of both quick-win and long-term strategies and, unless you’re pouring a bunch of money into it, it…