Author: Dylan Kissane

Here at DOZ we are big fans of using social networks to effectively market a business. Whether it’s ways to use Snapchat to boost engagement, taking advantage of LinkedIn publishing to grow a professional audience, strategies for Pinterest, Instagram, Twitter, or Facebook, even ways to build an audience on YouTube using video in your marketing mix, over the last couple of years we’ve explained how to win fans, grow follower counts, and develop the social side of a content marketing strategy. But social media can be more than just a marketing tool for your business. Whether it’s recruiting for your…

You can find almost anything you might seek on reddit. One of the world’s most popular websites and the self-proclaimed ‘front page of the internet’, reddit’s suite of thousands of community forums and discussion/message boards (known as subreddits) host discussions on everything from breaking news to international politics to My Little Pony, problems unique to British people, and ultramarathon running. Always on top of the news, reddit has found itself the focus of news in recent years as numerous issues threatened the startup’s climb to internet success. The distribution on reddit of nude images of celebrities and the response by…

When should I launch my mobile app? On the surface, a question like this seems simple to answer: when it’s ready. But getting the app right is not the only consideration for a developer or company to keep in mind when launching that app. Indeed, the time of the year, the time of the month, and even the day of the week that the app is launched has a major impact on the likelihood that the mobile app will find a market and return revenue. New research reinforces anecdotal evidence that suggests there are good times to launch apps and…

It’s finally Fall and that means the leaves are turning brown, Halloween is approaching fast, and Starbucks is selling its famous Pumpkin Spice Latte once again. While brown leaves have been a part of the season since, well, trees, and though Halloween has been long celebrated, too, Starbucks has only promoted its seasonal drink for a little over ten years. Yet what a ten years that has been! The Pumpkin Spice Latte has risen from regional delicacy – it was first tested in only a couple of US cities – to a global phenomenon with a ravenous fan base and…

In recent months the debate surrounding the use of ad blocking software by internet users has become a major point of debate online. In just the last few weeks and with the release of Apple’s iOS 9 with its support for mobile ad blocking apps, the debate has flared again. Some voices claim that ad blocking is a boon for internet users and content consumers and damn the content producers who rely on intrusive advertising to pay their bills. Others argue that users who block advertising on the sites they frequent are engaging in unethical action, consuming content without paying…

Recently news broke that had social media watchers first briefly celebrating and then nervously reflecting. Facebook was considering introducing a ‘dislike’ button to rest alongside its ‘like’ button. Long a requested feature for the planet’s dominant social network, Mark Zuckerberg’s teasing of the very idea of the chance to dislike a post on the platform lit up news wires worldwide. Time magazine explained exactly why Facebook might be interested in the things that its user base doesn’t like: Facebook can’t read minds (yet), so the company can only guess as to which posts each user will care the most about…But…

Susanna Walsh is head of customer support at Shippo, a shipping API & app for creating shipping labels. Shippo’s technology connects e-commerce SMBs, marketplaces, and platforms to multiple shipping carriers and offers heavily discounted shipping rates. At Shippo, our customers are our top priority, since we know that without them, we wouldn’t be around anymore. As the only full-time customer support person at a company that supports thousands of customers (with more joining every day!), I know building a great customer support system can seem daunting. But if you start with a few simple guidelines, you should be on the…

Running a small business is a tough job, and often the boss gets roped into doing everything. HR department? Get outta here: you hire, train, and fire people yourself. Accountant? Maybe in tax season, otherwise it is just you, an Excel spreadsheet, and a mountain of receipts. IT team? Only if the combination of your college age niece, some targeted Google searching, and an online course on managing WordPress effectively counts as a ‘team’. When your job in a business includes almost everything involved in running that business, finding ways to ‘hack’ your workload to make things faster, easier, and…

So you’ve decided to go with a content marketing strategy to promote your brand. Congratulations: content marketing efforts have proven to be one of the better ways to attract people to your product, inform them about the pain point that your product addresses, and convert those people into clients. But as the word ‘strategy’ in the term ‘content marketing strategy’ implies some planning, and for most content marketing strategies that planning means creating an editorial calendar. In this post we’ll explain how to develop your editorial calendar based on responses to the most basic questions surrounding any strategy: who, what,…

Does size matter? It’s an eternal question for Cosmopolitian magazine but, when it comes to social networks, the answer is surely YES. Every social network begins with a single user. And all hope to expand to the point where that single user it but one of hundreds of millions. But few get to that point, and the ones that do dominate the social media landscape in a way that their smaller competitors can still only dream of. In this post we count down the 10 Biggest Social Networks on Earth that, combined, represent more than 5,5 billion user accounts. Whether you have…