Author: Dylan Kissane
I tweet every day. Sometimes it is a photo I took, sometimes it’s retweeting an article from here on the DOZ blog or something I’ve written elsewhere, and sometimes it’s a news story that I think is worth sharing with my meagre number of followers. I have a couple of IFTTT recipes set up to retweet posts on Instagram automatically and to tweet out a link to anything that I pull into a certain Evernote notebook, too. I keep an eye on my mentions, enjoy conversations and debates on Twitter, and follow some of the more interesting sporting and political…
It’s the fall which, for runners, means one thing: marathon season. All across the world runners are pulling on their shoes and racing some of the most famous city courses in the world: Berlin, Chicago, New York…the list goes on. As the millions of spectators who line these famous routes take in the sights and sounds of the hundreds of thousands of runners who make these races the center of their autumnal campaigns, it’s hard to avoid glancing or even staring at the one thing that almost all of the runners have in common. No, not the courage to start…
So you’ve invested in a content strategy, employed some great creative, and you’re publishing new blog posts regularly. You’ve got traffic arriving on your site, you’re converting some of that traffic from casual reader into converted customer and things are looking up. But, wait: have you ever stopped to wonder why people are reading your blog anyway? I’m not talking about where the readers come from – Google Analytics will tell you that – but why they are arriving on your site. And, no, I’m not talking about keywords, clickbait headlines, or the SEO strategies that you and your team…
First there was globalization, the interconnections of commerce, culture, and finance that underpin the modern world. And just behind there was global marketing: the efforts to sell anything and everything to the consumers and companies that live and thrive in this globalized world. Today marketing is a truly global activity with freelancers in France delivering social media in Sydney, and consultants in Chicago working on digital projects in Denver, Dubai, and Denmark. The skills in the toolbox of the modern marketer are applicable in markets and across industries worldwide. The SEO strategies that work on Google in Georgia also work…
There’s plenty of advice out there for freelancers, but some of the best and most inspiring comes from TED. The annual TED conferences and the associated TEDx conferences held around the world give experts, creative thinkers, and leaders a chance to reveal the cutting edge techniques, connections, and strategies that are changing the worlds of technology, business, and redefining the daily lives of millions around the world. Distributed on the TED website as well as others channel including an official podcast and a YouTube channel, and shared by millions more people who find the content engaging and can’t wait to…
10 things you didn’t know a Barbie doll could do (number 7 will blow your mind!) You won’t believe how this woman won $1 million…or how she spent it all in a week! ‘My doctor hates me!’ says this man who lost 50lbs in just four weeks. For a while there was a clear strategy for attracting someone to your website: the clickbait headline. After all, who doesn’t want to find out how someone lost 50lbs in a month, or what exactly a Barbie doll can do besides stand, sit, and fake make-out with Ken. While site owners welcomed the…
Alright, I admit it: I’m a sucker for great films. Marathon Man, Rocky, One Flew Over the Cuckoos Nest, The Shining, Magnolia, Citizen Kane – all have a place in my collection and I’d happily spend a night on the couch watching (well, re-watching) any of them. Great films tell great stories, have memorable characters, and manipulate the emotions of the viewer in the most wonderful ways. Who doesn’t find themselves cheering for Rocky and willing him just to go the distance against Apollo Creed? Who isn’t more than a little creeped out by the twins in The Shining? And…
Making money online is a dream for many people. Whether it is being paid to blog about a topic close to your heart, starting a drop shipping business, or leveraging your experience in education or public speaking into an internet-fuelled career, the opportunities for starting and growing a business online are diverse, maybe even endless. Yet for every entrepreneur who manages to get started online there would seem to be hundreds who remain frustrated: they are sure they want to make the internet part of their future, but unsure as to exactly how to make this happen. In other words,…
Brian Solis has a new book out and it is an instant classic. X: The Experience When Business Meets Design is sure to inspire new thoughts and actions. Everyone works hard. Everyone has good ideas. Everyone wants to succeed. But only some make it. Why? The ‘x’ factor, that undefinable difference that means some rise to the top and others can only watch as they do. Until now. In his new book, X: The Experience When Business Meets Design, Brian Solis explains in great detail and with reference to classic examples how to grasp that ‘x’ factor and succeed in business.…
News broke recently that blogging platform Medium had raised $57 million in new capital, bringing its total funding raised to nearly $90 million. It’s little surprise that this fundraising has many heads turning in the direction of the minimalist blogging platform, and industry watchers eagerly awaiting the promised new features and publishing partnerships that the influx of capital will help deliver. The already popular blogging site will only attract more attention in the weeks ahead as bloggers, publishers, and the wider technology community wonder if Medium will be the same sort of success as founder Ev Williams’ previous startup, Blogger,…