Author: Dylan Kissane
In this era of Netflix, no-advertisement streaming services, DVRs and, yes, online piracy, video advertising and commercials are things that people will pay good money (and risk fines) to avoid. But there are still a few events each year that have the general public just itching to watch commercials. An obvious one would be the Super Bowl, the granddaddy of advertising where a 30-second spot is just part of a massive online and traditional marketing push for some of the world’s biggest companies. But another would be Christmas, and especially when it comes to the advertisements released by British retailer,…
Every marketing company will offer you advice on how to get ahead. Heck, we do it all the time here at DOZ. Have you started a new business recently? Here are three easy ways to boost your visibility online. Looking to appeal to a mobile-savvy audience? Here’s how to complement your communications with emoji. Want to improve your search engine rankings but are pressed for time? Here is a nine-minute guide to SEO. But what if you want to fail? What if your goal is to drive customers to your competitors instead of to yourself? And what if you have…
It’s that time of year again when you take a good look back, and a long look forward. If 2015 delivered everything you aimed for on the marketing front then you’re in a good position for the year ahead. On the other hand, if 2015 was a disappointment or if you are just getting on-track for the first big year in your business, then the plans you put in place now are going to be incredibly important. No matter your position right now, you have a chance to set off on the right foot in 2016 – and DOZ is…
Online video is entering its golden age. The increase in bandwidth, the decrease in cost for that bandwidth, and the negligible costs of hosting streaming online video means that they are increasingly coming into their own. Digital marketing campaigns now regularly use online video to promote products and services whether hosted on the company server or uploaded to major online video sites like YouTube, or both. In a digital marketing campaign, the online video can either be native – that is, created for the online platform specifically and perhaps even exclusively – or it can be the same video footage…
The Middle East has always represented a global crossroads. Whether with regards to trade, religion, as a marketplace of ideas or, sadly, in more recent years, a testing ground for some of the deadliest weapons in human history, the Middle East has always reflected the best and worst parts of the world in which it finds itself. In the past the global crossroads in the Arab world has seen nations and peoples fight for control of the resources beneath the desert sands, and the people who call the region home. Yet today the fight – despite what the television news…
One of the things that I hear most often from the thousands of DOZ marketers, freelancers, and content creators around the world is this: how can I get more out of my day? Sometimes this question is from someone who is looking for a productivity bump. Sometimes its from a fellow-parent trying to balance their busy family life with crushing work commitments. And sometimes it is a question posed by a marketer who is trying to juggle multiple projects and getting far less sleep than they probably need. The answer that each is seeking, though, is the same: a way…
This is Part II of a two-part post. If you missed Part I, check it out here. Yesterday we explained how one Christian denomination found its way to the top of the Google rankings for the keyword phrase ‘jesus christ’ on Google’s search engine results page (SERP). So why blog about this? I mean, somebody has to be at the top of the SERP for those words, and it’s pretty likely that it is going to be a religious group of some sort, right? This is logical, and completely correct. But when the denomination that makes it to the top…
This is Part I of a two-part post. Tune in for Part II tomorrow. Let’s start with the numbers. Christianity is the world’s largest faith by sheer weight of numbers with more than 2.5 billion of the planet’s 7 billion people declaring themselves a Christian. Easily the largest of these Christian denominations is the Catholic Church which counts roughly half of the world’s Christians in its 1.2 billion strong congregation. Protestants account for much of the remainder, representing around 800 million people, while major Orthodox Christian churches count more than 350 million adherents. But while of these traditions are Christian,…
A couple of months ago I introduced you to Jeremy. At the time, Jeremy was an intern at DOZ having arrived at the company fresh from completing a degree at Rider University (Go Broncs!) in international business and marketing. Since then he’s impressed the boss and carved out a permanent place in the team as our Lyon-based Sales Executive and we’ve got to know a bit more about the guy who spends his weekends mixing it up on the soccer pitch with friends and teasing his colleagues about the dismal performance of their preferred pro soccer teams. But it hasn’t…
It was big news for a few hours but, just in case you missed it, here’s the headline: President Obama has a Facebook page Now I know what you’re thinking: didn’t President Obama already have a Facebook page? Wasn’t he the big social media guy in American politics since, well, ever? The answers to both of those questions, of course, are yes and yes. So why is this news? It’s because the Facebook page that opened just this month is facebook.com/potus. And for good measure, he also opened up a Twitter account at twitter.com/potus. He’s not transitioning from one handle…