Author: Dylan Kissane
It’s fair to say that Howard Schulz knows a thing or two about branding. The Starbucks CEO has taken a Seattle coffee house and transformed it into an international icon. He’s made it easy for me to order the same hot cup of coffee everywhere from Paris to Shanghai, London to New York, near The Mall in Washington DC and by the beach in Barcelona, Spain. Today the company’s iconic cardboard cups of Joe can be found in more than 60 countries and can be so dense in some cities – there are six Starbucks outlets per square mile in…
All this week on The DOZ Blog we are celebrating Australia Day by taking a closer look at the business and marketing world Down Under. On Tuesday we highlighted some of the most exciting startups in the country, yesterday we considered how to reach out and win Australian customers online, and today we’re taking a look at some of the best marketers in Oz. And believe us: there are plenty to choose from. Whether marketing agencies that pump out quality content on their feeds daily, influential voices that comment, critique, and engage with their followers with passion and good humor,…
Australians are just like us, right? Sure, they speak English, enjoy high internet penetration, and have disposable income to splash around – but does this mean that marketing to Australian users online is a simple matter of copying-and-pasting your US copy into an Australian ad buy? No. In fact, the Australian market has some small but important differences when compared to the US market, and ignorance of those differences can leave brands scratching their heads when their formerly-successful American campaigns fall flat Down Under. If you want to reach out to Australian users here are some ways you can optimize…
For some people the word ‘startup’ is synonymous with ‘Silicon Valley’. For others, the startup geography is a little broader. Incubators and startup clusters in places like New York, London, Paris, Tel Aviv, and Shanghai suggest that there is plenty of competition for the Californian sun when it comes to good ideas and hard work. But maybe it is worth looking even further afield, somewhere like the Great Southern Land: Australia. Believe it or not, the land Down Under is home to some of the most exciting startups going. While not all of them have the global name recognition of…
Welcome to the week! I don’t know about you but I’m planning on having a good week. I’m full of energy, I’m motivated, I’ve got a plan, and I’m going to be pumping out the fresh copy and designing up a storm all week. Definitely all day. Or until lunch. Argh. Mondays, amirite? But, hey, don’t let my rollercoaster of weekday emotion bring you down. Collected here are some of the most interesting articles I’ve come across in the last week from the world of marketing – read on, click through, and get your week off to a great start!…
After completing a website audit there can often be a lot of work to get busy with. Tags need to be added, URLs need to be adapted, internal and external links may need addressing, and those meta-descriptions won’t write themselves. But often a website audit will also conclude that there are non-technical areas of the site that need addressing in order to reach visitors and convert those visitors into customers. And among the most common areas to address? Website design. The design of a website is essential in helping a visitor determine what your unique selling point is, helping them…
It’s official: WordPress powers more than 25% of the web. Really. Back in November 2015 Automattic CEO Matt Mullenweg announced that WordPress now powered more than a quarter of the world’s websites. Well beyond a blogging platform, WordPress is today a content management system that is used by everyone from the hobby blogger on WordPress.com through to major media sites like Time, Variety, The New Yorker, ESPN and the The New York Times. And, yes, it powers our website here at DOZ, too. Installing WordPress on a hosting server is usually just a matter of clicking a button for a…
There’s hardly another sector like digital marketing when it comes to change. The growth-hacking strategy that was cutting edge and unique in 2014 is, by 2015, standard operating procedure, and by 2016 is old and busted. What was successful in convincing and converting last quarter works a little less well this quarter, and new apps and networks undermine investments in previously stock-standard marketing channels. The only constant, it seems, is change. But while the digital marketing sphere is in constant flux, it doesn’t mean that it is entirely unpredictable. Indeed, there are certain trends that are leaving their mark on…
When clients come to DOZ for help managing, strategizing, and delivering their digital marketing one of the first things we almost always recommend is a website audit. The reason we do is simple. A website audit is the fundamental first step to in determining where a client’s current digital marketing strategy is at, and provides the foundation on which to set targets for the future. To anyone interested in developing a digital marketing strategy it’s an essential element, but from time to time some clients have baulked at the idea of a website audit. Their focus is on the future,…
Welcome to the week! Oh, Monday: you looked so far away on Friday yet snuck up on us all as Sunday slowly faded away. It’s a new week here at DOZ and a we’ve got a whole bunch to share. Every Monday we pass on some of the best research, analysis, and thoughts from around the digital marketing world. It’s fresh, it’s happening, and if it was the early 1990’s we might even call it ‘fresh’. We’ve Got the Power There’s power in them here like buttons. Or something like that. According to Adam O’Kane there’s incredible power lurking in…