Author: Cécile R.

What company does not ask bloggers for reviews to boost their promotion? But who would think a company like Microsoft would actually pay bloggers to promote their new Internet Explorer program “rethink”? That’s what they’re doing right now, with the help of SocialChorus, an advocate marketing agency. The information was revealed by TechCrunch’s founder Michael Arrington after being contacted by SocialChorus to write a sponsored post about Internet Explorer. The news quickly went up to Matt Cutts, head of the webspam team at Google… Microsoft’s bloggers campaign: #IEbloggers On June 17th 2014, Michael Arrington, founder of the renowned tech news…

After the top bloggers to follow and the top online marketing influencers tips, we decided to continue our “top series” with the top 10 social media tools we recommend. See what tools we suggest to analyze your Google + data, track your links and much more! Buffer I’ll start this list with Buffer, a personal favorite of mine. Buffer is an automation tool which allows you to share anything you like through their platform. Posts can be scheduled days ahead and will be sent at the interval you defined. I like that I can easily top up my dashboard with…

This week we’ve got the chance to interview KISSmetrics’ Marketing Director Sean Work on his views about guest posting. As you know, guest blogging has been subject to many discussions since Google’s warning against the practice. You can check out KISSmetrics’ guest blogging guidelines – which are pretty clear – right here. How do you make sure the guest posts you are accepting are of high quality and receive a lot of engagement? What are you looking for when a blogger pitches its blog post? The most important factor is that the writer is knowledgeable in one of the subjects we discuss on the blog. Obviously watch…

Have you ever written a blog post, shared it on social networks, waited for users to read it and nothing happened apart from the few who saw your tweet? Then you should consider these 7 reasons why people are not reading your blog posts! Your title is not relevant There is nothing new here: titles and headings are really important. Stop for a minute and analyze your behavior when you see a blog post. Those few bold words that make a title are the reason why you decide to click through and read the article, right? The title is…

Influencers are a great source of inspiration and because their contribution to online marketing is so important, I decided to ask them one simple question: ‘If you had only one online marketing tip to give, what would it be?’ Here are their answers to help you focus on what matters… Joe Pulizzi – Content Marketing Institute Define your editorial mission statement (what we call, a content marketing mission statement). Every great media company starts with an editorial mission, but hardly any brands do. The editorial mission helps you define your audience, your point of view, and what you are striving…

So you just wrote your latest blog post. Great, that’s half the job done! Now what? Unless your blog is very popular, hitting the ‘Publish’ button won’t bring many visitors. In this quick guide, I’ll cover 14 techniques easy to implement to widely promote your latest blog post! Share on social networks Twitter, Facebook, LinkedIn, Google +: there are so many different social media platforms where you can share and promote your work. Try to publish often on these platforms and share as many interesting and useful content as you can to keep your community entertained and informed on your…

UPDATE (4/16/2014): A few days ago Google Analytics issued a message to let users know Universal properties created prior December 2013 could be doubling stats and fixing themselves on their own. Google is currently working on this issue. Have you noticed these sudden drops and peaks in your daily visits stats for the past several days? It usually lasts for about 2 or 3 hours before coming back to normal. The next day, it’s the same story over again: stats are acting funny. Several Google Analytics users have noticed their daily visits stats are suddenly doubling or on the other hand,…