Author: Cécile R.
Do you make great products you’d like to sell online? Then you need an ecommerce platform to set up your boutique. But running a business online is not easy, that’s why you need to carefully choose the best ecommerce CMS for your site. In this guide, we’ll be comparing 7 of the best ecommerce solutions so you can see which one fits your needs and your products. Ready? 1. Shopify With this platform, you’ll get a hosted store where you can easily sell your products online on an entirely customizable shop with hundreds of themes. If you know a little HTML…
Online marketing articles cover many topics and there are thousands of blogs out there publishing articles about different types of content. We’re exposed to masses of information every day, especially when trying to keep up with the news and trends. In this blog post, I curated my favorite online marketing articles of the last few months. Halfway through 2014, let’s see what blog posts have been the most shared on the web. Content marketing The Ideal Length of Everything Online, Backed by Research by Kevan Lee/Buffer Isn’t it annoying when you’ve reached the 140 characters limit on Twitter and you have…
Are you one of those people who are mastering the art of “inbox zero”? If not, I’m guessing you would love to be able to get your emails sorted and make it through a busy day while being productive. If like me, you’re one of those people who need a Gmail productivity tip, take a look at these 10 amazing tools. 1. Sortd Sortd is a skin for Gmail that helps you get your work emails organized. We all manage projects and have to follow up with colleagues. Of course, like me you’re probably using labels, but isn’t it a little annoying…
Do you know what evergreen content is? Well, this blog post is evergreen. Let’s see what it is, what it’s not and what are the benefits of this kind of content. What is evergreen content? So what exactly is evergreen content? Evergreen content is perpetually relevant and has no expiration date, which means it can be shared today and will interest your readers. It can also be shared in 3 years and it will still be relevant to them. The main objective of this kind of content is that it is always fresh (“green”, get it?) and can be posted and shared anytime. Because…
Summer is here, the sun, the pool, the long afternoon BBQs with friends, Sunday lunches with the family, etc. How do you handle your workload while enjoying the Summer? Here are some tips to help you make it through the Summer without giving up on your blog. Tip #1 – Find your own pace, prioritize projects . va·ca·tion noun a period of suspension of work, study, or other activity, usually used for rest and recreation. . So you’re going on vacation to enjoy the Summer. By definition, this mean you should be taking a break from your work. But if you’re a blogger,…
As you may have heard, Google’s head of the webspam team Matt Cutts is taking a little break and is going on a few months leave. On July 3rd 2014, Matt Cutts announced on his blog he was going to spend more time with his family and will be away until the month of October. Or wouldn’t it be for a longer term…? Here is Matt Cutts’ announcement: Currently I’m scheduled to be gone through October. Thanks to a deep bench of smart engineers and spam fighters, the webspam team is in more-than-capable hands. Seriously, they’re much better at spam fighting than…
A few months ago, we listed the top 10 online marketing platforms. Let’s look closer at this broad concept of “marketing” with the top online advertising platforms to try out. But first, what is an online advertising platform? An online advertising platform lets you manage your online advertising strategy to make you more visible to an online audience. Unlike traditional advertising, online advertising delivers promotional messages through email marketing, social media platforms, as well as displayed advertising. Marin Software The first online advertising platform of this top 5 is Marin Software. Marin Software has the advantage to be a cross-channel…
Blog posts, infographics, social media posts, podcasts: there are so many different types of content marketing formats. But have you tried videos? YouTube is a great platform to share your content. Let’s see why you should consider integrating it to your content marketing strategy! Videos: try a new content marketing format Why should you try videos as a new format of content marketing? According to a study by Software Advice, it seems that anything related to videos is generating more leads. What does this tell us? That users prefer watching videos rather than reading an e-book to get the information they are looking…
A few weeks ago, we published a post featuring, in our opinion, the 10 best social media tools. In today’s post, I’ll share the top 5 social media tools I use for my daily strategy as a community manager of DOZ. Let’s see who made the list! Buffer: schedule social media posts Of all social media tools mentioned on this blog, Buffer remains number #1. Buffer is the number #1 tool I could not work without. More than being a great tool to schedule our social media posts, it has a great company culture which makes the product even more likable: a great…
On June 19, Facebook went down. For most of us it is just a distraction, allowing us to interact with friends and family. But for some others, this platform is their work tool. So what should you do when Facebook goes down? Facebook is down? First things first, follow us on Twitter for updates. Share the world sadness with a tweet about Facebook being down to the other 255 million users complaining Can’t get through to your online “friends”? Call them and enjoy the awkward silence At work? Clean your desk or you know, actually work and have a productive day! If you’re…