Author: Cécile R.
If you are a marketing professional in the DOZ community – one of our famed DOZ Experts – then you will have noticed the brand new interface our tech team has put together during the summer. Previously reserved for a small group of beta testers, we’re proud to announced that the new interface is now open to all. In this article we’re highlighting the new features and marked improvements of the DOZ Expert interface, starting with the DOZ Expert Dashboard which has had quite the facelift. DOZ Expert Dashboard Reborn The very first thing you’ll notice about the DOZ Expert…
As you may have read a few months ago, Google announced on its Official Google Webmaster Central Blog that mobile-friendliness would be a ranking signal starting from April 21st, 2015: Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices. The trend towards mobile internet has been growing for a few years now, and it’s stronger than ever today. In…
The cold season is finally here and the end of the year is coming. Happy Holidays, DOZ community. This year, the team has been working on something pretty special with the help of awesome partners. But first of all, we wanted to thank you not only for being members of DOZ’s community but also for the hard work you have been doing on the platform throughout the year. To show you our gratitude, we have been collecting awesome deals and freebies for you. So grab a mug of hot cocoa, sit by the fireplace and let’s take a look at some impressive…
It’s that time of year again: Thanksgiving is only a week away and Black Friday will follow pretty quickly, too. In today’s blog post, I wanted to highlight the impact of social media on one of the most profitable day of the year for most US companies. For the last few years, social media has revolutionized the way people shop online and Black Friday is no exception.
More and more companies are trying out online marketing campaigns and some of them are even switching from traditional marketing to content marketing as they see a greater ROI. In fact, it is said that inbound marketing delivers 54% more leads into the marketing funnel than traditional outbound marketing strategies. In today’s article, I’ll try to explain the difference of traditional marketing and content marketing and how you can benefit from the second. If you are a die hard believer in traditional marketing, you’ll see it is still time to consider online marketing campaigns! Traditional marketing To keep it simple,…
As with any social media account, on LinkedIn, you need a killer profile so that your company stands out. Today, I will share some best practices to grow your LinkedIn following base and to expand your network. Step 1 – Work on the design of your profile My first piece of advice is to work on the design of your page. Make sure you update your company’s description and be as precise as possible in sharing your vision: add your specialities, your website so visitors have direct access to your site, and your industry. With LinkedIn, you can also showcase your product…
If you just signed up for DOZ as an online marketing expert, you may feel a little overwhelmed. But don’t worry, we are here to help. In this guide, you will find tips on how to get started, how to work on tasks and how to get rewarded for the work you do. Ready? Step 1: Get to know the platform First thing’s first: you need to click the activation link from the confirmation email you have received. If you don’t, you won’t be able to receive work from us. Once done you can access the DOZ marketing platform. This dashboard is…
Yesterday at 10 am, Apple introduced a number of new products during a keynote at Flint Center. This is where Steve Jobs introduced the Macintosh in 1984 and the iPad in 2010. This time, Tim Cook and his team introduced two new iPhones, the iPhone 6 and the iPhone 6 Plus, as well as a new payment system known as Apple Pay and a wearable device called Apple Watch. Over the years, we have seen typical arguments between Apple fans and Android fans, claiming one brand is better than the other. But for the last few months, we have seen…
Twitter is much more than a social media platform. Boasting around a billion users, Twitter is a platform you want to take advantage of for your marketing needs. Beyond simply being a tool to reach friends and family, Twitter helps you learn about your customers. Twitter is a great tool to help you share your message and grow your brand awareness. Brand awareness: promote your product/service Twitter is a great platform if you want to share your message and to promote your brand to an audience of savvy users. The first thing to do is to enhance your profile. The…
So now that you have chosen one of the ecommerce platforms that fits your needs best, here are a couple of tools you can use to boost your online store. Answer your customers questions with Zopim When shopping online, you probably have questions about the product you’d like to buy. Of course, product catalogs come with details and there’s always the FAQ section if you have questions regarding shipping. But wouldn’t it be more convenient to have a sales person online ready to answer your questions? Make it easier for your customers and install Zopim (which is entirely free for 1…