Author: Carine Esteves
When you search at Google, you may have noticed the search results, including an expandable grid box with additional questions and answers, that have the label above them saying, “People Also Ask.” Google had been testing this feature since April 2015. When a user clicks one of the questions in the grid box, it expands to show a brief possible answer and as well as a link that the searcher can click for further information. These links will get high click-through rates. This feature suggests some great information to users that want further questions answered without hunting for…
Remember in 2011, when just 0,68% of your website visits were affected by the encrypted search data for logged in users, a.k.a HTTPS, a.k.a « Not Provided »? Oh good old times! And then it got worse, Google encrypted up to 33% of search referral. I started struggling with it, so bad I started to look for a solution and wrote an article about it: ‘Not Provided’, ‘Not Set’, Google is Not Cool’. At the time I understood Google was about to go fully “Not Provided”. Your heard me, 100% “Not Provided”. That is when my Love-Hate relationship started with Google. In…
If you work in a startup, as a Marketer, especially in the Silicon Valley, you must be familiar with the term “Growth Hacking”. If you are none of the above stated, I hope I am about to teach you a trending word that will probably help you reconsider your growth tactics. I know what you think, Growth Hacking is just one of these words that makes you think you have either missed something in marketing class or your marketing basics are totally has-been. Or you may think that it’s another “Silicon Valley buzzword”. It’s not. No, “growth hacking” is here…
[This article has been updated : Moving forward from (Not Provided) ] Except Instagram’s takeover (which application is insta-great) and how Pinterest is skyrocketing, I have been hearing a lot about the “Not Provided” and “Not Set” Google Analytics is displaying. SEOers, Google Analytics users or should I say the whole search engine industry, will know what I am talking about. I am a little late because it’s been an issue for months but since a lot of our clients are asking “what’s the f*** is going on with Google”, I felt that I had to write about it. I should…
My fist intent was to expose how Vine, the new Twitter owned app, could be used as a Marketing Tool and I then realized that I was about to “promote” a so called “Span” app while Cinemagram, which operates in the same general market as Vine, deserves somehow, its shot too. So, I will first compare both apps, or should I say highlight the features that Vine does not have. I will then do my job which is to say : explain why you should use one of these apps as marketing tool for business. Just for those of you who might…
Hot Topic : Localization It is interesting in today’s globalized world, where distance is being made inconsequential through technology and cultures are becoming intermixed, that the topic of localization would be so important. Why would we need to market locally if the world is one huge global market place? If a product has mass appeal, why is it necessary to market it differently? The answer is that even in our globalized community, cultural differences are key to understanding what motivates people, what motivates people to like to certain things over others and in turn, what motivates them to buy one product over another. A product…
Getting The Gist of It The recent Penguin update focused on the quality of links pointing to websites, those caught withsub par quality could have seen a drop in their ranking. As well, the Penguin algorithm has taken into account the overall quality of websites; relevant content is a must. All in all, only about 3% of websites have been affected by these updates, a very small number and odds are, your site was not one of them. The main point is to prevent spam sites and change the game from rapid poor quality link building to quality content and…
I have good news for you, today’s article will not be Google or Facebook focused… Okay, it might be related, I might mention it once, or twice … maybe more but hey, don’t blame me, they are everywhere! My concern today is the Do-Not-Track (known as DNT) bill! Said to be focused on protecting web users’ privacy, it is a movement to stop corporate advertisers from tracking the behavior of home computer users, or in other words “prevent the collection of anonymous online user data for ad targeting purposes”. Tailored so closely to users’ preferences, “third-party behavioral ads” have the highest click-through rates and…
How often do you hear someone say, “Google it” or “Facebook them”? How about “Instagram it”? I’m guessing the answer to all three of these is “Very often”, with the latter’s frequency on the rise. With over 80 million users, Instagram is becoming a household name. Instagram is Facebook-ed It has been a big year for the San Francisco Startup. They hit an all time high in users and were bought by Facebook, with the $715 million dollar deal closing just last Thursday. As well, they released a huge update which added a map feature which displays the locations where all of your pictures…
I have read a lot about Marissa Mayer, the former head of the Google Search group and the 20th employee at the search company lately. She was all over the news! Quite impressive! Since, I had the feeling that it was time for me to talk about something that is not Google or Facebook related …here I am. A lot has been said about the pregnant , 30-ish,woman and now new Yahoo CEO. Put altogether it sounds like she was everything but close to being the chief executive of a publicly traded Fortune 500 technology company. Quite risky for the struggling tech giant to do such a…