Author: Carine Esteves

Just when I thought I was done talking about the same ones over and over again , Google pops out its algorithm update. After “Panda” update, that aimed at downranking websites providing poor user experience here comes the “Penguin” update. How nice of Google to compare its algorithm to cute animals! What is Penguin ? It went live on April 24th followed  by its first update “Penguin 1.1″ a month later on May 25th, 2012 . Described as an algorithm change that aims at eliminating web spam by downgrading the ranking of low-quality sites or in Google’s words  “sites that we believe…

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Yes I’m talking about Facebook timeline once again. You might think Facebook pays me for this. Well I wish, but No! I’m back today to talk about the Facebook “Pages” for Business, that have only been with us for barely 3 years. We have been learning to liven up our page, keeping you entertained and learning more about you by getting statistics out of it. At this point I was about to proclaim myself as a Facebook Page Expert Analyst but guess what! THEY HAVE CHANGED!  I now have to learn it all over again. Thank you Facebook for changing your UI all…

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There have been many arguments against SOPA (Stop Online Piracy Act) and PIPA (PROTECT IP Act), based on the fact that they will negatively impact innovation across the Internet. What the heck is SOPA/PIPA? To put it simply, here’s what SOPA and PIPA intend “to minimize the dissemination of copyrighted material online by targeting sites that promote and enable the sharing of copyright-protected material, like The Pirate Bay.” SOPA gives both the U.S. government and copyright holders the authority to seek court orders against websites associated with infringing, pirating and/or counterfeiting intellectual property. Under PIPA, if a website is accused of containing copyright-infringing content…

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If you are a Google + logged-in users you may have noticed that your Google web search results has changed a little bit. As announced in the Official Google Blog (Search, plus your World) is “transforming Google into a search engine that understands not only content, but also people and relationships”. So what is the big change for you ? Well, in addition to the usual assortment of results you’d find in a typical Google search page (links, pictures, news items and shopping), you will also find several kinds of Google+ content results. Google+ content is pushed to the first page…

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The Social Network killer? Google+ is new!  Nice future? Or so it seems. Of course, it may be premature to entertain the role that G+ might play in disaster response just few weeks after its beta launch, but Google seems fully committed to making this new venture succeed. Time will tell whether or not Google+ is able to take over the social media world. Its users might just seem a little bit empty on FB or Twitter. Fans of Google+ might just love it for many reasons, the principal is that it combines features found previously on separate platforms.  The…

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Numerous Facebook users didn’t understand the interest of creating a page to promote their company. So, they used their personal account to promote their products or services. Fortunately for the, Facebook offers since the 30th of March a tool which allows us to convert a personal Facebook account into page. Icing on the cake, the friends become automatically fans. Explainations… Tutorial: convert a Facebook profile into page  To make an introduction, we can remember that a Facebook account has to represent a real person. So, it’s not adapt for the companies! We should create a fanpage. Anyway, it’s officially forbidden…

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