Author: Ben Issa
You have a business strategy. You have a fundraising strategy. You have a HR strategy, an advertising strategy, and probably a strategy to cut the line at your local Starbucks, too (hint: tip well, compliment your barista regularly). But do you have a digital strategy? Or, in other words, do you have a plan to negotiate the online environment so as to win more clients, create more customers, explain your message more effectively, reach the people you need to reach, and do it all without breaking the bank or even your budget? If the answer is no, then this post…
Most everyone working in digital marketing has heard of Google’s Page Rank. But what about Edge Rank? If you’re not familiar with this ranking tool, don’t worry: you haven’t missed a post on the Official Google Blog. Indeed, Edge Rank is not a Google product but rather comes from the big blue house that is Facebook. Simply put, Facebook’s Edge Rank is part of an algorithm that determines whether a post, update, or status change makes it into the news feed of fans, followers, and friends alike. The better the Edge Rank, the more likely the post will find its…
Online marketing is not just about putting out content and hoping that people like it. Whether on a business website, on a social network, or on another content sharing site, the goal of marketing is not simply to entertain and inform, but also to bring in new customers for the business. This generation of contacts, clients, and future customers is called lead generation, and social media is quickly becoming one of the most effective channels for lead generation that businesses with a digital strategy have. Lead Generation on Facebook? Really? Yes, really. The reason that lead generation works so well…
Can your online marketing deliver results for you offline, too? The answer is yes – and we’ll tell you why soon. But first consider why we’re even asking the question in the first place. I mean, does anyone ask if broadcast television advertising drives offline business success? Or whether advertising and marketing efforts directed at newspapers generate revenues in a bricks-and-mortar location? No, and that’s because these channels have been spectacularly successful in delivering value for marketers over decades. Yet the question is often asked when it comes to online marketing, most likely because – for all the focus in…
A quick acronym test for you. SEO? Yep, an easy one: that’s search engine optimization, one of the keys to any successful online marketing campaign. What about SERP? Another easy one: search engine results page. When you say you want your business on the top of Page 1 of Google, what you’re really saying is you want to be in the first position on Google’s SERP for a particular keyword. What about LPO? Now that’s a little less common, but no less important. LPO stands for landing page optimization, and LPO is an area of digital marketing that is increasingly…
Once upon a time… Depending on your audience there are a couple of things that can come next: in a land far away in a galaxy far, far away there were three knights who loved nothing more than chasing dragons OK, maybe that last one is just a personal preference. What all speak to, though, is the power of storytelling and the significance of history. Everyone, everything, and every company has a history, and telling that history requires looking further back than just the last week, the last month, the last quarter, or the last year. Sometimes those stories can…
Facebook is great for keeping up with high-school buddies, your Aunt Susan’s trip to Europe, and sharing cat photos with your friends. But it’s really good for businesses reaching out to customers, building a stronger client base, and engaging with their fans and followers in simultaneously convenient and real ways. Facebook allows the savvy social media marketer to reach out and interact with their fans, followers, and future clients, and it offers a number of different ways to do this. Whether it is as simple as a status update, a longer ‘note’ or quasi-blog post, or an image with a request to…