Author: Ben Issa

Create your newsletter with MailChimp Email marketing is a part of  a good online marketing strategy. To get an efficient and free newsletter, we advice you to use MailChimp. You will be able to assign your newsletters to contacts lists, to schedule your sendings, and monitor results of your campaigns. This video from Chris Lema explains you how to create an email newsletter with MailChimp from scratch. To improve your open rates, look at this infografic below from Marketing Sherpa which reveals the best days to send your newsletters. And of course, once you know the best day to send an email…

Are you a keyword planner? You already know you have to do your research before jumping in to any SEO, advertising, or digital marketing program. And in a world where Google dominates, it only makes sense to start that research with…Google. Among the many products that Google has launched, the tool for the job here is the Google Keyword Planner – but how can you get the most out of this powerful tool? Well plug those headphones in, get ready to go full-screen video, and have a pen and paper ready to take notes – here’s your guide to getting…

Building an online marketing strategy requires knowledge and adaptability, and the entire marketing world must take into account the constant changes in the field. Nothing sits still for long in the world of digital marketing and any expectation that an online marketing strategy can be developed in Year X and still applicable in Year X+1 is misplaced. The consistent and constant change in the field means laying a strong foundation in the fundamentals of online marketing, and then building tactical wins on top of this foundation in order to construct a real and effective overall strategy. Develop the best online…

Getting a job these days takes more than just a strong resume, a handshake, and a smile. With unemployment in the US, Australia, and Europe near record highs, there is incredible competition for every job no matter how entry-level. Getting your foot in the door means being qualified, but also different enough to stand out from the pack. And one way that you can prove how different you are – and how much you can bring to your new job – is by having an effective social media presence. While no job search strategy can claim to be perfect for…

Email marketing. Yes, it can be annoying. And yes, it can even be spammy. And yes again, a lot of it gets deleted without ever being read. But a lot of email marketing also gets through the customer. Indeed, an effective email marketing effort is one of the most cost-effective, high-conversion, and high-return strategies available in the digital marketer’s arsenal of tools and tactics. But how do you make sure that your email is one of the emails that doesn’t go straight to the spam folder? And how do you make sure that your email is not only opened but…

Let’s start with a little bit of etymology. The word author evolved from the Latin word auct, and denotes not only someone who writes something – the author of a novel, or a blog post, or a film script – but also someone who has authority. Authority, in turn, denotes “the power to influence others, especially because of one’s commanding manner or one’s recognized knowledge about something”. Do you have recognized knowledge about something? Chances are that you do. It might not be the authority to write a book, or a series of books, about a subject. But you might have the capacity…

Digital marketing is one field that is in constant flux. From one day to another techniques, tactics, and strategies change, and getting through to the customer has never been harder…or easier. Why the paradox? How can something be both hard and easy at the same time? Well quite simply, a good digital marketer who is on top of their game, understands the trends in the field, and is ready to help their clients move forward is going to find their marketing efforts rewarded. That’s the easy side of the equation. But if you are behind, if you aren’t sure how…

When it comes to social media there are plenty of channels out there to choose from. Got something to say in 140 characters or less? Head to Twitter. Want to share a photo of the latest product in your range? Go straight to Instagram. Video content? Take your pick between the power of YouTube or the curated audiences at Vimeo. But above all other players is the big, blue website that has been there longer, is stronger, and dominates all others in terms of users, content, and influence. I’m talking, of course, of Facebook. When it comes to reaching the…

There are some people who get their online video at sites like Live Leak or Vimeo. But if you’re like most people, when you think online video you think one place: YouTube. Today the Google-owned web property dominates online video and audio media. Whether you are looking for fresh content, video blogs, breaking news, online TV, or that obscure advertisement that stuck in your mind from back when you were a kid, YouTube is likely to be able to fulfill your every demand. It’s fast, efficient, benefits from Google’s incredible search engine to offer up the videos you want -…

Marketing automation. It’s one of the most exciting trends in marketing, whether traditional or digital, online or in-person, and understanding how it will affect your business is going to be key to making cost-effective marketing decisions in the years ahead. At its core, marketing automation is about letting the technology work for you instead of you working for the technology. If you plan ahead, think through your strategies, and think about how your customers will respond, there are plenty of ways that you can automate the marketing process to the advantage of your firm. Emails? You don’t need to answer…